Sports Marketing

  • Most Topular Stories

  • Krispy Kreme and #DeflateGate

    The Business of Sports
    russell@thebusinessofsports.com (Russell Scibetti)
    21 Jan 2015 | 8:20 am
    Tweet Earlier today, the @KrispyKreme Twitter account posted a funny response to the recent New England Patriots controversy around deflated footballs: Fully filled #DeflateGate pic.twitter.com/CRKA3G9ZcQ — krispykreme (@krispykreme) January 21, 2015 So far, the photo has been retweeted over 3000 times and that number is sure to grow quickly. While the photo is quite clever with relevant timing, when I see this, I always ask if it’s the right strategic decision. Humor is valuable, but this is humor with a negative spin, which can have consequences. As Darren Rovell pointed out in…
  • Sports Biz Life With The Super Bowl-Bound Seahawks

    Sports Marketing & PR Roundup
    admin
    21 Jan 2015 | 7:39 pm
    They have had a pretty amazing two year run, those Super Bowl bound Seattle Seahawks. One of the things that has made the run so impressive has been the change of culture on and off the field, starting with owner Paul Allen through to head coach Pete Carroll. That change is also seen in the management team, which always seems to be innovative, fun loving, creative and hard working. We caught up with a front office member we know, Assistant Director of Broadcasting Brian O’Connell, to ask about life in Seattle after an interesting career that went from being a student at Villanova to an…
  • Growing Fish, Big Sea; How The New York Red Bulls Are Staying Brand Relevant

    Sports Marketing & PR Roundup
    admin
    27 Jan 2015 | 9:29 am
    It will be an interesting spring for the New York Red Bulls. Not only did their biggest name, Thierry Henry, retire, but they have had a change in management on the field and now have the added challenge of having another franchise, New York City Football Club, getting started across the river at Yankee Stadium.   How will the Red Bulls deal with challenges like this to not just stay brand relevant but to grow in a crowded marketplace? As training camp begins, we caught up with Joe Stetson, Vice President of Marketing & Communications, to find out.   You have worked at Madison…
  • Reese’s Sponsorship of the Senior Bowl Pays Off

    The Business of Sports
    russell@thebusinessofsports.com (Russell Scibetti)
    22 Jan 2015 | 9:51 am
    Tweet Today’s post is courtesy of new contributor Mike Mahoney. Year round interest of the NFL is growing, no secret about that. The NFL Draft gives all teams hope for next year and with 30 teams out of the running after the conference championship games have ended, millions of fans are looking for hope.  The Senior Bowl in Mobile is now the kickoff of draft season and 2015 marks the second season for the Reese’s Senior Bowl title sponsorship. The game will feature many of the games top college senior’s as they vie to play on Sundays. Honestly I don’t know if the sponsorship is…
  • Shedding Some Light On An Unconventional Super Bowl Opportunity…

    Sports Marketing & PR Roundup
    admin
    20 Jan 2015 | 5:27 pm
    It’s not easy to cut through the clutter on Super Bowl Sunday without big bucks. However what about a brand, albeit not a consumer brand, that will have perhaps the biggest light shone on it, literally, during the game. They are not an NFL partner, not an ambush marketer, and you probably won’t hear much about them on the consumer side unless, gasp, the light go out like they did in the Mercedes Benz Superdome two years ago. They are Ephesus Lighting, the company that literally lights University of Phoenix Stadium and are a pioneer in cost-efficient and effective LED lighting, especially…
  • add this feed to my.Alltop

    Sports Networker

  • The Mobile Marketer’s Guide to NFL Fans (INFOGRAPHIC)

    Diane Anderson
    20 Jan 2015 | 9:00 am
    With the Super Bowl fast approaching, you could say this is prime time for the NFL both on the field and off it for marketers. That’s because NFL fans in particular are passionate about their teams, and their phones. Mobile devices are creating new opportunities for brands to connect with specific audiences. ThinkNear recently looked at the NFL fanbase to better understand their mobile usage patterns and identify strategies to engage with fans in the locations that matter most. They then threw all that information into an infographic. Have a look. The post The Mobile Marketer’s…
  • 5 Steps to Transition from Athlete to Entrepreneurship

    Chris Smith
    13 Jan 2015 | 10:15 am
    Turns out this guy has had some success with entrepreneurship as well When the time comes for an athlete to move from the playing field to the boardroom, lots of questions arise: “What career path should I follow? What am I best suited to do given my unique traits as an athlete? How will I find professional fulfillment?” After a successful stint as a student-athlete at the University of Hawaii (a proud member of the 1999 championship football team) and Missouri State University, the answer for me was simple: entrepreneurship. Here are the five steps that helped me, and can help you,…
  • Bracing for Charger Departure, San Diego Padres Bolster Roster

    Jennifer Smith
    9 Jan 2015 | 9:00 am
    The last few weeks have seen some significant changes in on-field personnel for the San Diego Padres. A.J. Preller’s August arrival was clearly the beginning of a paradigm shift in the organization, one that’s quickly putting new faces in the dugout. The resulting surge in season ticket sales has been cause for optimism throughout the front office, especially in light of the biggest elephant in the room: the possibility of the Chargers leaving town, and the implications of being the only show in San Diego. It would be a situation that is largely without precedent. NFL teams have…
  • Top 5 Most Engaging NFL Twitter Accounts

    Nathan Brown
    6 Jan 2015 | 2:00 pm
    Many NFL teams can attest that success on the gridiron doesn’t always translate into success in the Twittersphere. For NFL Twitter accounts, it’s all about fostering meaningful relationships with followers through timely and consistent engagement. Tweeting regularly is a key component of this strategy. Each tweet has the potential to either attract new followers or solidify the relationship with existing ones. That’s why all NFL franchises dedicate so much time and manpower to ensuring that their social media teams keep churning out those tweets. So which team is doing it best at the…
  • Manchester United’s Business Model

    Michael Ray
    30 Dec 2014 | 9:15 am
    Sir Matt Busby has said at Manchester United, they strive for perfection – and if they fail to attain that, they “might just have to settle for excellence.” Manchester United and Their Business Model Manchester United manage and operate their business as one single reporting segment, which is to say they view themselves as operating a professional sports team. Their revenue, on the other hand, is broken down into three reporting segments: matchday revenue, commercial revenue and broadcasting revenue. Matchday Revenue Manchester United consider themselves to have one of the most…
 
 
  • add this feed to my.Alltop

    The Business of Sports

  • Infographic Friday: Super Bowl XLIX Economics

    russell@thebusinessofsports.com (Russell Scibetti)
    23 Jan 2015 | 6:09 am
    Tweet It’s time for another edition of Infographic Friday. Today’s content comes to us from TiqIQ who put together this “Econ 101″ infographic for Super Bowl XLIX. It shows averages price per game over the last six years, comparison of face value to the “get-in” price, year over year attendance, ticket distribution percentages, flight and hotel costs, ratings and more. Click here to view the original post on the TiqIQ Blog. View original image TiqIQ Super Bowl Infographic
  • Reese’s Sponsorship of the Senior Bowl Pays Off

    russell@thebusinessofsports.com (Russell Scibetti)
    22 Jan 2015 | 9:51 am
    Tweet Today’s post is courtesy of new contributor Mike Mahoney. Year round interest of the NFL is growing, no secret about that. The NFL Draft gives all teams hope for next year and with 30 teams out of the running after the conference championship games have ended, millions of fans are looking for hope.  The Senior Bowl in Mobile is now the kickoff of draft season and 2015 marks the second season for the Reese’s Senior Bowl title sponsorship. The game will feature many of the games top college senior’s as they vie to play on Sundays. Honestly I don’t know if the sponsorship is…
  • Krispy Kreme and #DeflateGate

    russell@thebusinessofsports.com (Russell Scibetti)
    21 Jan 2015 | 8:20 am
    Tweet Earlier today, the @KrispyKreme Twitter account posted a funny response to the recent New England Patriots controversy around deflated footballs: Fully filled #DeflateGate pic.twitter.com/CRKA3G9ZcQ — krispykreme (@krispykreme) January 21, 2015 So far, the photo has been retweeted over 3000 times and that number is sure to grow quickly. While the photo is quite clever with relevant timing, when I see this, I always ask if it’s the right strategic decision. Humor is valuable, but this is humor with a negative spin, which can have consequences. As Darren Rovell pointed out in…
  • Renewals Via Google Hangout

    russell@thebusinessofsports.com (Russell Scibetti)
    21 Jan 2015 | 7:31 am
    Tweet In yesterday’s Tao of Sports email newsletter (go subscribe right now, then come back and finish reading), I noticed this fun example of how a staff member at the Sacramento Kings used a Google Hangout to renew their first 2015-16 season ticket holder – check out the recording below: //www.youtube.com/watch?v=_k0pUlHsE0k So why is this worth sharing? There are a few reasons: As Troy mentions in his newsletter, Google Hangouts are another tool in the toolkit to help “build a deeper connection…through digital media.” Hangouts get you face-to-face with the…
  • Don’t Miss #SBNight in Boston

    russell@thebusinessofsports.com (Russell Scibetti)
    16 Jan 2015 | 8:43 am
    Tweet It’s time for another Boston #SBNight Networking Event! When: 01/21/2015 from 6:00 to 8:30PM’ Where: West End Johnnie’s (138 Portland Street, Boston) Come out and network with other sports business professionals that work or live in the Boston area. All backgrounds are welcome, from those just starting out to industry veterans. Make sure to pass this along to any friends and colleagues that would also be interested in attending, and remember, there is one “rule” for these events – no resumes. This event is all about networking and making valuable…
  • add this feed to my.Alltop

    Sports Marketing & PR Roundup

  • Growing Fish, Big Sea; How The New York Red Bulls Are Staying Brand Relevant

    admin
    27 Jan 2015 | 9:29 am
    It will be an interesting spring for the New York Red Bulls. Not only did their biggest name, Thierry Henry, retire, but they have had a change in management on the field and now have the added challenge of having another franchise, New York City Football Club, getting started across the river at Yankee Stadium.   How will the Red Bulls deal with challenges like this to not just stay brand relevant but to grow in a crowded marketplace? As training camp begins, we caught up with Joe Stetson, Vice President of Marketing & Communications, to find out.   You have worked at Madison…
  • Ratings, Sponsors, Rule Innovations, Maybe The Pro Bowl Does Work?

    admin
    25 Jan 2015 | 2:36 pm
    This week the usual lament when on that has flowed the Pro Bowl almost since its existence; after all Vince Lombardi once called it “The Toilet Bowl” because of its lack of insignificance, and Bill Parcells often found ways around coaching in the game because the losers of the NFC and AFC title games are sent to man the sidelines. No one cares, there is no interest etc etc. Yet for all the whining; the Pro Bowl, especially as it is now positioned the week prior to the Super Bowl and this year in the host city, will draw World Series-like numbers for ESPN, outdraw or come close to the…
  • Making Dreams Come True On and Off The Collegiate Ice…

    admin
    24 Jan 2015 | 6:36 am
    With all the issues tied to sport today, from Deflate Gate to the wreck of a season the Knicks are having, it is nice to find a unique voice, a refreshing reminder of what good can come from sport, and how one can take the gifts given them to “Pay It Forward,” a trait that brands, and business partners love attaching themselves to. Such is the case with New Jersey native and University of Wisconsin star student-athlete Brittany Ammerman. During the summer of 2013, she took a month-long trip to Africa during the offseason with Health by Motorbike, an organization dedicated to supplying…
  • Sports Biz Life With The Super Bowl-Bound Seahawks

    admin
    21 Jan 2015 | 7:39 pm
    They have had a pretty amazing two year run, those Super Bowl bound Seattle Seahawks. One of the things that has made the run so impressive has been the change of culture on and off the field, starting with owner Paul Allen through to head coach Pete Carroll. That change is also seen in the management team, which always seems to be innovative, fun loving, creative and hard working. We caught up with a front office member we know, Assistant Director of Broadcasting Brian O’Connell, to ask about life in Seattle after an interesting career that went from being a student at Villanova to an…
  • Shedding Some Light On An Unconventional Super Bowl Opportunity…

    admin
    20 Jan 2015 | 5:27 pm
    It’s not easy to cut through the clutter on Super Bowl Sunday without big bucks. However what about a brand, albeit not a consumer brand, that will have perhaps the biggest light shone on it, literally, during the game. They are not an NFL partner, not an ambush marketer, and you probably won’t hear much about them on the consumer side unless, gasp, the light go out like they did in the Mercedes Benz Superdome two years ago. They are Ephesus Lighting, the company that literally lights University of Phoenix Stadium and are a pioneer in cost-efficient and effective LED lighting, especially…
 
  • add this feed to my.Alltop

    UO Business Blogs

  • A Snapshot of Austin with Women in Business

    spetri@uoregon.edu
    20 Jan 2015 | 11:46 am
    This past winter break, 15 students in the Women in Business club embarked on a journey to Texas to conduct site visits at local companies around the Austin area. I’m going to start out with a confession. Before landing, I had a pretty stereotypical view of what I thought Austin was going to be like. I was expecting ten-gallon hats and ranches everywhere. But after we got the opportunity to explore the first couple of days, it felt like I was home in Portland, with just a few extra y’alls sprinkled in. One stereotype that ended up being real is the southern hospitality. Everywhere we…
  • OEMBA Director’s Blog: January 2015

    David Boush
    8 Jan 2015 | 9:11 am
    Happy New Year My New Year’s resolution is to write a monthly blog to update Oregon Executive MBA students, staff, faculty, alumni, and other friends on what’s going on at 200 Market. I’ll keep them short. Please let me know if there are issues you would like to see in this space. Special Thanks To all the guest speakers in fall classes, thank you. Class 29 and 30 students learned about agricultural drones, retail design, patent law, strategic communication, financial planning, and lots of other very topical cool stuff. We didn’t always get the stories into “This Week in Class,”…
  • Honors at Autzen

    Maury Bardovi
    3 Dec 2014 | 3:53 pm
    On Saturday November 22, the Lundquist College’s Undergraduate Business Honors Program hosted more than 80 alumni and current students for a tailgate celebration before the Ducks played the Colorado Buffaloes. The reunion provided current students with the opportunity to connect with program alumni and gain insight into transitioning into the professional world, as well as network for future internship and job opportunities. Attendees socialized over a catered barbecue. In addition to meeting alumni, students had the opportunity to socialize with current honors faculty and Lundquist…
  • Embracing Change

    kkostal@uoregon.edu
    1 Dec 2014 | 2:15 pm
    Change. It can be exhilarating but painful. All too frequently if you want to achieve anything worthwhile you have to make the change yourself. For some, this means taking stock of where you are, where you want to go and determining what actions you must take to get there. It’s daunting. It’s new. It’s exactly what happens when considering changing something in your personal or professional life, and it might lead you to consider earning your MBA. All of the current MBA candidates at Oregon decided to make a change, and it led us here. Our program is known for its intimate, small cohort…
  • Defining ‘Sustainable Business': Net Impact Conference 2014

    Natalie
    24 Nov 2014 | 2:19 pm
    Greenbiz, B-Corp, the three Ps, LEED Certified, CSR, ESG, SRI.  What do all these acronyms and buzz words mean?  And what exactly is a career in sustainable business?  If you’re like me, six weeks into the Sustainable Business Practices MBA at the University of Oregon, that last one is a pretty important question. The Net Impact Conference, held in Minneapolis Minnesota, came at a perfect time to help me start to understand the broad variety of applications of sustainability in business. The annual conference brings together thousands of students and business professionals who want to…
  • add this feed to my.Alltop

    The Business of Sports

  • Infographic Friday: Super Bowl XLIX Economics

    russell@thebusinessofsports.com (Russell Scibetti)
    23 Jan 2015 | 6:09 am
    Tweet It’s time for another edition of Infographic Friday. Today’s content comes to us from TiqIQ who put together this “Econ 101″ infographic for Super Bowl XLIX. It shows averages price per game over the last six years, comparison of face value to the “get-in” price, year over year attendance, ticket distribution percentages, flight and hotel costs, ratings and more. Click here to view the original post on the TiqIQ Blog. View original image TiqIQ Super Bowl Infographic
  • Reese’s Sponsorship of the Senior Bowl Pays Off

    russell@thebusinessofsports.com (Russell Scibetti)
    22 Jan 2015 | 9:51 am
    Tweet Today’s post is courtesy of new contributor Mike Mahoney. Year round interest of the NFL is growing, no secret about that. The NFL Draft gives all teams hope for next year and with 30 teams out of the running after the conference championship games have ended, millions of fans are looking for hope.  The Senior Bowl in Mobile is now the kickoff of draft season and 2015 marks the second season for the Reese’s Senior Bowl title sponsorship. The game will feature many of the games top college senior’s as they vie to play on Sundays. Honestly I don’t know if the sponsorship is…
  • Krispy Kreme and #DeflateGate

    russell@thebusinessofsports.com (Russell Scibetti)
    21 Jan 2015 | 8:20 am
    Tweet Earlier today, the @KrispyKreme Twitter account posted a funny response to the recent New England Patriots controversy around deflated footballs: Fully filled #DeflateGate pic.twitter.com/CRKA3G9ZcQ — krispykreme (@krispykreme) January 21, 2015 So far, the photo has been retweeted over 3000 times and that number is sure to grow quickly. While the photo is quite clever with relevant timing, when I see this, I always ask if it’s the right strategic decision. Humor is valuable, but this is humor with a negative spin, which can have consequences. As Darren Rovell pointed out in…
  • Renewals Via Google Hangout

    russell@thebusinessofsports.com (Russell Scibetti)
    21 Jan 2015 | 7:31 am
    Tweet In yesterday’s Tao of Sports email newsletter (go subscribe right now, then come back and finish reading), I noticed this fun example of how a staff member at the Sacramento Kings used a Google Hangout to renew their first 2015-16 season ticket holder – check out the recording below: //www.youtube.com/watch?v=_k0pUlHsE0k So why is this worth sharing? There are a few reasons: As Troy mentions in his newsletter, Google Hangouts are another tool in the toolkit to help “build a deeper connection…through digital media.” Hangouts get you face-to-face with the…
  • Don’t Miss #SBNight in Boston

    russell@thebusinessofsports.com (Russell Scibetti)
    16 Jan 2015 | 8:43 am
    Tweet It’s time for another Boston #SBNight Networking Event! When: 01/21/2015 from 6:00 to 8:30PM’ Where: West End Johnnie’s (138 Portland Street, Boston) Come out and network with other sports business professionals that work or live in the Boston area. All backgrounds are welcome, from those just starting out to industry veterans. Make sure to pass this along to any friends and colleagues that would also be interested in attending, and remember, there is one “rule” for these events – no resumes. This event is all about networking and making valuable…
Log in