Sports Marketing

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  • Nike Puts Top Athletes on a Catwalk and Makes Its Play for Women

    Businessweek.com -- Top News
    22 Oct 2014 | 12:30 pm
    Nike called up its roster of all-star athletic ladies from all over the world to make a statement: We will win womenswear
  • For $100,000, You Can Clone Your Dog

    Businessweek.com -- Top News
    22 Oct 2014 | 5:05 pm
    Sooam Biotech brings cloning to China, has plans to save Korean cattle, and will clone your pet dog for $100,000
  • Little School, Little Budget, Tries To Make A Bigger Splash…

    Sports Marketing & PR Roundup
    admin
    19 Oct 2014 | 5:27 am
    The biggest college sports business news in the New Jersey this fall thus far has come from Piscataway obviously, where the Scarlet Knights are finding their way through their first year in the Big Ten across the board in sports large and small, with the loudest noise coming with their upset of Michigan two weeks ago. Whether the move to the Big 10 will benefit the conference, which touts New Brunswick as being just outside New York with every chance they get, or to the University (who should get a bigger cut of the financial pie not just for athletics but for academic programs as well, as…
  • Rutgers Athletics UWin Program

    The Business of Sports
    russell@thebusinessofsports.com (Russell Scibetti)
    20 Oct 2014 | 6:04 am
    Tweet I’m always on the lookout for new, out-of-the-box ticket promotions, so when I got this email campaign from Rutgers, it definitely peaked my interest. Essentially, if you purchase a ticket at the “UWin” price for the first non-conference men’s basketball game, you get a free ticket to the next home game, and you can continue to get free tickets to each subsequent non-conference game as long as Rutgers wins. Historically, Rutgers men’s basketball has not been a very competitive program, so this is an interesting way to drive interest in these early…
  • Brand Re-Launch For Smith Brothers Nothing To Sneeze At…

    Sports Marketing & PR Roundup
    admin
    21 Oct 2014 | 4:27 pm
    If you are of certain age you remember The Smith Brothers Cough Drop. With their signature bearded brothers and shiny box, the cherry-flavored drops were not only around when you had a cough or a sore throat, but often times were used as candy when other items weren’t around. However in the uber competitive, high spend marketing world of cold products, Smith Brothers disappeared from the marketplace in favor of brands like Hall’s, and Cold-eeze, and Ricolah, many of whom spent big time in the sports space.   However as a story by Danny Ecker in Crains Chicago pointed out this week,…
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    Sports Networker

  • Top 100 Sports Blogs

    Steve Richards
    14 Oct 2014 | 1:31 pm
    An infographic by the team at Rebates zone The post Top 100 Sports Blogs appeared first on Sports Networker.Sports NetworkerRead more http://www.sportsnetworker.com/2014/10/14/top-100-sports-blogs/
  • Tips for Hosting Successful Sporting Events

    Jennifer Smith
    7 Oct 2014 | 12:57 pm
    Sporting events can be extremely profitable for the right company or entrepreneur. Additionally, sporting events offer a worthwhile sponsorship opportunity to marketers who want to reap the benefits of being seen by attendees. Unfortunately, getting started won’t be easy – nor will it be cheap. After initial costs and plans are laid out, there’s even more to think about in terms of hosting, promotion, permits, zonings; and the list continues on. If you think you can handle all the dilemmas that may (and probably will) arise, you’re ready to host your own sporting event. Sporting…
  • When Covering Sports is Not Just About Sports

    Keith McFarland
    12 Sep 2014 | 10:51 am
    It’s rather interesting; when championships are spoken of, a great deal of people are actually speaking of surrounding social affairs.  The commentary centers upon commercials, foods, drinks, and places for getting our groove on. Sports now goes well beyond fans, sponsors, players, coaches and venues.  Factually, we can very much have sports’ how and when we like; the truly personalized experience. In today’s society, we don’t like others to encroach upon whom we support. The choice, bluntly stated, is individually ours to make. Bestow all the accolades you desire on your team, just…
  • Where Are The Ryder Cup Headlines This Year?

    Jennifer Smith
    8 Sep 2014 | 10:36 am
    The 2014 Ryder Cup is just around the corner with final team selections now announced. Play is scheduled to begin on September 23 at the Gleneagles Hotel golf course in Perthshire, Scotland. The event is the most counter-intuitive in the game of golf because it is a team event based on match play. This takes away the convenient story line for news broadcasts that love to discuss a single winner, who politely doffs his hat at the trophy celebration or bestows a photographic kiss on the brass cup he just won. The headlines also tout the enormous sums available in prize money at various events.
  • NHL Teams and Business – The Anaheim Ducks

    Michael OConnor
    2 Sep 2014 | 11:11 am
    The Anaheim Ducks are coming off one of the best seasons in team history with regards to regular season wins. They finished second in the league behind only Boston, who edged them out by one point. They ended up winning their first round matchup vs Dallas (4-2), but were eventually defeated in round two by the Stanley Cup Champion Los Angeles Kings.  The key to the Ducks success is the incredible consistency throughout the lineup. At first glance, people just see the massive point totals coming from the Ducks’ Superstars – Ryan Getzlaf and Corey Perry. What most people do not notice…
 
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    The Business of Sports

  • Rutgers Athletics UWin Program

    russell@thebusinessofsports.com (Russell Scibetti)
    20 Oct 2014 | 6:04 am
    Tweet I’m always on the lookout for new, out-of-the-box ticket promotions, so when I got this email campaign from Rutgers, it definitely peaked my interest. Essentially, if you purchase a ticket at the “UWin” price for the first non-conference men’s basketball game, you get a free ticket to the next home game, and you can continue to get free tickets to each subsequent non-conference game as long as Rutgers wins. Historically, Rutgers men’s basketball has not been a very competitive program, so this is an interesting way to drive interest in these early…
  • Infographic Friday: Ronaldo Reaches 100 Million

    russell@thebusinessofsports.com (Russell Scibetti)
    17 Oct 2014 | 6:14 am
    Tweet It’s time for another edition of Infographic Friday. Today’s entry comes to us directly from Facebook who created it in honor of Cristiano Ronaldo reaching 100 millions fans on their platform. Ronaldo is the most followed athlete on Facebook, and this infographic does a great job demonstrating just how massive that audience really is (e.g. could fill Portugal 10x over) and some of the demographic details. Click on the infographic to read the original post on media.fb.com.
  • Infographic Friday: ESPN Digital Growth

    russell@thebusinessofsports.com (Russell Scibetti)
    26 Sep 2014 | 8:52 am
    Tweet It’s time for another edition of Infographic Friday. Today’s entry comes to us from GeekWire who documented the massive growth in digital media that ESPN has experienced over the last year. Beyond just the record volume of unique visitors, I think the most impressive component is how an average minute generated more consumption of ESPN digital content than an average day generated for other major sports television networks.
  • Debating the Simmons vs. ESPN Controversy

    russell@thebusinessofsports.com (Russell Scibetti)
    25 Sep 2014 | 11:30 am
    Tweet What happens when two friends who both work in sports business start talking about a controversial sports media topic? You get the dialogue below between myself and Brian Connolly, a former MBA classmate of mine and founder of Victus Advisors. Here is our take on ESPN’s suspension of Bill Simmons. Brian: First of all, let me preface this debate by saying that I’ve never been much of a “respect authority” and “toe the line” guy. There’s a reason I started my own company! So that side of me always gets a kick out of a public figure challenging the powers that be.
  • New Partnership Recap: Arizona Host Committee, Penn Mutual and Topps

    russell@thebusinessofsports.com (Russell Scibetti)
    25 Sep 2014 | 5:34 am
    Tweet One of the benefits of running this blog is finding out about new, creative and effective partnerships right when they happen. So moving forward, I will occasionally publish a recap-style post to highlight these deals. Thanks to the brands and properties (and their PR agencies) for always keeping me up to speed! Super Kids-Super Sharing Project Public and private schools in the greater Phoenix area are teaming up with the National Football League, the Arizona Cardinals, the Arizona Super Bowl Host Committee, the Salvation Army South Mountain Kroc Community Center and Verizon for a…
 
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    Sports Marketing & PR Roundup

  • Brand Re-Launch For Smith Brothers Nothing To Sneeze At…

    admin
    21 Oct 2014 | 4:27 pm
    If you are of certain age you remember The Smith Brothers Cough Drop. With their signature bearded brothers and shiny box, the cherry-flavored drops were not only around when you had a cough or a sore throat, but often times were used as candy when other items weren’t around. However in the uber competitive, high spend marketing world of cold products, Smith Brothers disappeared from the marketplace in favor of brands like Hall’s, and Cold-eeze, and Ricolah, many of whom spent big time in the sports space.   However as a story by Danny Ecker in Crains Chicago pointed out this week,…
  • Little School, Little Budget, Tries To Make A Bigger Splash…

    admin
    19 Oct 2014 | 5:27 am
    The biggest college sports business news in the New Jersey this fall thus far has come from Piscataway obviously, where the Scarlet Knights are finding their way through their first year in the Big Ten across the board in sports large and small, with the loudest noise coming with their upset of Michigan two weeks ago. Whether the move to the Big 10 will benefit the conference, which touts New Brunswick as being just outside New York with every chance they get, or to the University (who should get a bigger cut of the financial pie not just for athletics but for academic programs as well, as…
  • The FXFL Is Here…Will It Stay?

    admin
    17 Oct 2014 | 11:44 am
    The allure of minor league sports is very powerful. Doing the right thing, having a great experience with young people as they work their way up the ladder on and off the field, an affordable family experience, a year-round chance for brands both locally and nationally to engage all are great opportunities that happen in a host of professional sports in the United States, from hockey and soccer to hoops and baseball. It is a multi-million dollar cottage industry that has launched thousands of careers. So into the mix the past few weeks comes the FXFL, the latest in a series of developmental…
  • Gordo’s Takes A Dip Into College Football, Scores A Brand TD…

    admin
    15 Oct 2014 | 5:00 pm
    It’s not like a cheese dip is always top of mind when tied to large scale and effective sponsorships, but one has found a niche through the world of college football this fall. Gordo’s Cheese Dip used not massive advertising, but old fashioned word of mouth and new age social media engagement to create a great deal of buzz and value add by attaching themselves OUTSIDE some of the biggest NCAA games this fall to find the ultimate tailgater, a natural connection to the snack product. The search for the Gordo’s Ultimate Tailgater began on September 15, 2014 and continues through November…
  • Warriors Tweedia Day Scores Again…

    admin
    13 Oct 2014 | 2:09 pm
    Now it’s not like teams haven’t figured out the need for use of social media or the power it now has in engaging fans. Still, harnessing that power into some centralized events is sometime a challenge. Then again you have the Golden State Warriors, who continue to refine the aggregated space and recently staged one of the best engagement platforms any team does; Tweedia Day. Now in its fifth season, Tweedia Day follows the Warriors usual media day open house, the team when every player lines up to get done the wide variety of tasks from community relations, marketing and general media…
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    UO Business Blogs

  • Ventures Abound in Bend

    Jenny Palm
    20 Oct 2014 | 11:18 am
    For the 6th consecutive year, the Entrepreneurship MBAs ventured over the Cascades to attend the 11th annual Bend Venture Conference.  This is becoming one of the largest Angel conferences in the region with about $940,000 awarded in cash and prizes.  That is no small chunk of change. Since I attended the conference last year, I had the benefit of having some frame of reference and a comparison.  Overall, I enjoyed this year’s conference more than last year.  The variety of companies presenting were closer to my interests and I could understand the concepts a lot better.  Let’s just…
  • Warsaw Heads to Singapore

    kkostal@uoregon.edu
    9 Oct 2014 | 12:08 pm
    The Warsaw Sports Marketing Center capped off a whirlwind trip to Asia with a few days in the cosmopolitan island nation of Singapore.  We knew it would be different than Mumbai, Shanghai and Beijing, but the physical differences were felt as soon as we stepped outside of the Changi airport. Singapore is only 85 miles from the equator making for a very hot few days in business casual attire as we attended conferences, visited golf courses and paid a visit to the Singapore Sports Institute before taking in an F1 Racing night practice. The initial culture shock came as we transitioned from the…
  • Typhoons and Travel: Hong Kong Edition

    UO Business
    9 Oct 2014 | 10:17 am
    Geographically, it quickly became apparent why the British had colonized Hong Kong. The land was full of deep natural ports surrounded by large mountains, offering ships protection from typhoons or whatever else Mother Nature might offer-up. I guess we should have taken a ship. In the days leading up to our travel from Beijing to Hong Kong there was a lot of talk about a typhoon that was hitting HK precisely when we where scheduled to arrive. Sure enough, it did. Flights were delayed and we spent a few extra hours in the airport but the storm cleared out just as fast as it came in and the…
  • Engaging Asia Part IV: Hong Kong

    Jenny Palm
    9 Oct 2014 | 9:25 am
    Just to recap, thus far on the trip we have experienced the organized chaos of Mumbai, the sparkly newness of Shanghai and the communistic tradition of Beijing.  Traveling to Hong Kong, in hindsight, is the culmination of all of these places.  The streets are packed and busy with people from all over the world intermingling and hustling from one place to another and exuded an attitude of capitalism and democracy.  Some buildings and attitudes were fresh and new. Finally, it was very much Chinese in appearance and language (I know they speak Cantonese over Mandarin, but the foreign feeling…
  • Eight Thoughts on Shanghai and Beijing

    Jeff Angus
    9 Oct 2014 | 8:26 am
    The University of Oregon’s ninth annual Engaging Asia trip this past September was my first foray into Asia, and we were able to visit some pretty incredible and historic places in a little over two weeks. We spent the middle part of our trip in China’s two biggest cities, starting in the south in Shanghai before taking the train up north to Beijing. Thanks to some relationships through the school (and many gracious alumni), we were able to take in a lot in each city. Here are my eight (since it is considered a lucky number in China) takeaways from our time in Shanghai and Beijing. 1.
 
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    Sports Business Radio blogs

  • Former NFL Players Association President Kevin Mawae Joins Sports Business Radio for In-depth Interview about NFL

    Brian Berger
    2 Oct 2014 | 8:52 pm
    Kevin Mawae, former President of the NFL Players Association and 16-year NFL veteran goes one-on-one with Sports Business Radio host Brian Berger to provide insight on what current and former NFL players think of NFL Commissioner Roger Goodell. Mawae also shares his observations of Goodell's relationship with NFL owners. Mawae also shares his thoughts on the NFL's efforts regarding player safety and what the league needs to do to address player discipline. Mawae was the NFLPA President during the lockout in 2011 and was involved in the negotiations of a new CBA. Listen on iTunes or via this…
  • Sports Busness Radio Examines the NFL in Crisis

    Brian Berger
    23 Sep 2014 | 7:16 am
    Sports Business Radio host Brian Berger and Yahoo! Sports NFL reporter Rand Getlin (@Rand_Getlin) closely examine the NFL in crisis after high profile off the field controversies involving Ray Rice, Adrian Peterson, Greg Hardy and other players involved in domestic violence. What do these controversies mean for the future of the NFL and the league's Commssioner Roger Goodell? Listen to the latest episode of Sports Business Radio here: http://www.sportsbusinessradio.com/audio/2014/09/sbr-17-september-2014 The Sports Business Radio podcast can also be downloaded on iTunes, Tunein Radio,…
  • Sports Business Radio Host & Crisis PR Expert Brian Berger Weighs in on Roger Goodell Press Conference

    Brian Berger
    23 Sep 2014 | 7:12 am
    Sports Business Radio host and crisis PR expert Brian Berger weighs in on NFL Commissioner Roger Goodell's press conference. Berger on the Fox Sports Radio network: http://www.foxsportsradio.com/articles/jt-the-brick-399356/brian-berger-... Berger on the Bald Faced Truth with John Canzano on 750AM The Game in Portland: https://soundcloud.com/bergerb1215/bft-brian-berger-09-19-14
  • We Preview the Top NFL Sports Business Storylines on the Latest Edition of Sports Business Radio

    Brian Berger
    5 Sep 2014 | 4:27 pm
    Jason Cole, NFL reporter for the Bleacher Report joins us to preview the upcoming NFL season and discuss the top sports business storylines. We also discuss Colts owner Jim Irsay's suspension and fine as well as Houston Texans DE JJ Watt's new $100M contract. Brian Cheek of Postano joins us to discuss what Postano will be doing with teams like the Dallas Cowboys and Arizona Cardinals this NFL season to help them engage with their fans via social media. We also discuss the sports business headlines of the week including Kevin Durant's new contract with Nike. Listen to the latest edition of…
  • Brian Windhorst, ESPN NBA Insider, Joins Sports Business Radio for In-Depth Conversation about LeBron James

    Brian Berger
    23 Jul 2014 | 12:07 pm
    Brian Windhorst (@WindhorstESPN), ESPN NBA Insider and someone who has covered LeBron James since James was in grade school, joins us to talk about the ramifications of LeBron's move from the Miami Heat to Cleveland Cavaliers and how the surprising chain of events that saw James return to Cleveland unfolded. Berger and Windhorst discuss Dan Gilbert, Rich Paul, Maverick Carter, Pat Riley and the futures for the Cavs and Heat after LeBron's return to Cleveland. Insight you won't hear anywhere else. Listen on iTunes or via the link below:…
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    The Business of Sports

  • Rutgers Athletics UWin Program

    russell@thebusinessofsports.com (Russell Scibetti)
    20 Oct 2014 | 6:04 am
    Tweet I’m always on the lookout for new, out-of-the-box ticket promotions, so when I got this email campaign from Rutgers, it definitely peaked my interest. Essentially, if you purchase a ticket at the “UWin” price for the first non-conference men’s basketball game, you get a free ticket to the next home game, and you can continue to get free tickets to each subsequent non-conference game as long as Rutgers wins. Historically, Rutgers men’s basketball has not been a very competitive program, so this is an interesting way to drive interest in these early…
  • Infographic Friday: Ronaldo Reaches 100 Million

    russell@thebusinessofsports.com (Russell Scibetti)
    17 Oct 2014 | 6:14 am
    Tweet It’s time for another edition of Infographic Friday. Today’s entry comes to us directly from Facebook who created it in honor of Cristiano Ronaldo reaching 100 millions fans on their platform. Ronaldo is the most followed athlete on Facebook, and this infographic does a great job demonstrating just how massive that audience really is (e.g. could fill Portugal 10x over) and some of the demographic details. Click on the infographic to read the original post on media.fb.com.
  • Infographic Friday: ESPN Digital Growth

    russell@thebusinessofsports.com (Russell Scibetti)
    26 Sep 2014 | 8:52 am
    Tweet It’s time for another edition of Infographic Friday. Today’s entry comes to us from GeekWire who documented the massive growth in digital media that ESPN has experienced over the last year. Beyond just the record volume of unique visitors, I think the most impressive component is how an average minute generated more consumption of ESPN digital content than an average day generated for other major sports television networks.
  • Debating the Simmons vs. ESPN Controversy

    russell@thebusinessofsports.com (Russell Scibetti)
    25 Sep 2014 | 11:30 am
    Tweet What happens when two friends who both work in sports business start talking about a controversial sports media topic? You get the dialogue below between myself and Brian Connolly, a former MBA classmate of mine and founder of Victus Advisors. Here is our take on ESPN’s suspension of Bill Simmons. Brian: First of all, let me preface this debate by saying that I’ve never been much of a “respect authority” and “toe the line” guy. There’s a reason I started my own company! So that side of me always gets a kick out of a public figure challenging the powers that be.
  • New Partnership Recap: Arizona Host Committee, Penn Mutual and Topps

    russell@thebusinessofsports.com (Russell Scibetti)
    25 Sep 2014 | 5:34 am
    Tweet One of the benefits of running this blog is finding out about new, creative and effective partnerships right when they happen. So moving forward, I will occasionally publish a recap-style post to highlight these deals. Thanks to the brands and properties (and their PR agencies) for always keeping me up to speed! Super Kids-Super Sharing Project Public and private schools in the greater Phoenix area are teaming up with the National Football League, the Arizona Cardinals, the Arizona Super Bowl Host Committee, the Salvation Army South Mountain Kroc Community Center and Verizon for a…
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