Sports Marketing

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  • Two Must-Attend Sports Business Conferences in July

    The Business of Sports
    russell@thebusinessofsports.com (Russell Scibetti)
    1 Jul 2015 | 5:35 am
    Tweet I know I should have posted this weeks ago, but better late than never. Two of my favorite events of the year are coming up next month, both in San Francisco. Sign up now before they close registration! ALSD (Association of Luxury Suite Directors) – July 6-9 This is the 25th anniversary of the premium event for the premium industry, and this year it also includes: Sports Sales Boot Camp (July 6) Sports Venue Design & Build Forum (July 7-8) Corporate Ticket Impact Conference (July 9) For more information and to register, visit www.alsd.com. SEAT (Sports & Entertainment…
  • Computer Security In Pro Sports: The Unseen Player

    Sports Networker
    Jennifer Smith
    23 Jun 2015 | 8:15 am
    Computer security is an inescapable topic these days. Frequent hacks of employers, retailers, and healthcare institutions have put millions of us in the line of fire for identity theft. Like any other business, professional sports teams face these same hazards. They must safeguard social security numbers and other personal data for employees and vendors, but the nature of their trade brings many other safety concerns into focus. Ask the Cleveland Browns or Tom Brady about the importance of secure communication. Both are in hot water in cases involving texting, the Browns for its illegal use…
  • Growing Sports Business; What Is An Accelerator And How Does It Work?

    Sports Marketing & PR Roundup
    admin
    29 Jun 2015 | 4:37 pm
    The explosion of innovation in all things sports business and technology has created a gold rush for new ideas. However like the gold rush, many chase dreams of financial success only to leave with worthless pieces of lead, and sometimes, ideas stolen or good concepts that never reach maturity because of bad business planning. Into that void has come any number of companies and even Universities looking to help the best of the best. Recently the Los Angeles Dodgers launched an incubator program with R/GA to help a select number of companies venture west to try and grow.   Last week…
  • Honors Alumni Networking Event

    UO Business Blogs
    UO Business
    12 Jun 2015 | 10:45 am
    On February 26, 2015, current Business Honors students met up with alumni at the White Stag Block in Portland for dinner and networking at the annual honors alumni networking event. The alumni networking event was a great opportunity for us to meet and interact with past Business Honors students who are currently excelling in their respective fields. We met alumni from various graduating classes who currently work in industries like investment banking, management consulting, tech, accounting, and many others. Being able to network over dinner meant gaining personal insight about current…
  • Video: NFLPA on “The Business of Football”

    Blogs with Balls
    HHR
    10 Jun 2015 | 4:52 pm
    At BWB6 just prior to this year’s NFL Draft, NFL Players Association President Eric Winston and Assistant Executive Director of External Affairs George Atallah fielded questions pertaining to their roles with and that of the Union itself with attendees.
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    Sports Networker

  • Computer Security In Pro Sports: The Unseen Player

    Jennifer Smith
    23 Jun 2015 | 8:15 am
    Computer security is an inescapable topic these days. Frequent hacks of employers, retailers, and healthcare institutions have put millions of us in the line of fire for identity theft. Like any other business, professional sports teams face these same hazards. They must safeguard social security numbers and other personal data for employees and vendors, but the nature of their trade brings many other safety concerns into focus. Ask the Cleveland Browns or Tom Brady about the importance of secure communication. Both are in hot water in cases involving texting, the Browns for its illegal use…
  • Why NFL Teams’ Business is Our Business

    Jennifer Smith
    9 Jun 2015 | 9:45 am
    Are you ready for some football? Well maybe not yet, but attending NFL games and rooting for your local or favorite NFL teams occupies most of the fall. Fans across the country gather on Sundays to watch and hope their team is victorious. Football is a way of life for many major cities and smaller communities. The NFL, obviously, provides entertainment for millions each week during the season. However, what some fans may not realize is that the NFL teams, owners and executives are also part of an extremely lucrative business. NFL Teams’ Business A game comprised of one ball, one field,…
  • Press Play and Breathe Life Into Your Workout

    Daniel Bailey
    29 May 2015 | 9:00 am
    When it comes to workout accessories, there’s no shortage of options for making your exercise routine more productive, more focused, or just more fun. Sometimes all you have to do is find your favorite playlist and press play. But if you’re looking for the one accessory that can accomplish all three of those goals and more, look no further than your favorite music-playing device. Adding harmony to your workouts can result in amazing payoffs. Here are just a few of them. Press Play and Find Your Motivation Fitness headphones can do more than take the edge off – paired with the right…
  • INFOGRAPHIC: Managing An eSports Team

    Steve Richards
    26 May 2015 | 8:30 am
    In this day and age different types of sports are coming up everywhere. This includes eSports, which combine the technology of 2015 with the competition of traditional sports. ESPN recently aired a broadcast of colleges competing against each other in “Heroes of the Storm,” which got a quality rating for its channel and time slot. It certainly seems like we’re carving out a niche for these eSports in the future. Managing Your eSports Team Below is an infographic from the people at Sports Management Degree Hub about how to manage your eSports team, should you dare to have…
  • Sports Memorabilia Authentication Strategies

    Ray Burow
    19 May 2015 | 9:15 am
    Sellers of phony baloney sports memorabilia are tainting the billion-dollar-a-year sports industry. Scammers prey on individuals who love sports and are willing to lay down cash for purchases that reflect their fanaticism; their commitment to a team or favorite player. Fearing that a rare, autographed item at the “right” price will get away, a frenzied fan often exits an auction with what he believes to be a little piece of history. However, instead of being signed by his favorite sports figure, what he has actually purchased is a replica of the real thing. Without proper…
 
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    The Business of Sports

  • Two Must-Attend Sports Business Conferences in July

    russell@thebusinessofsports.com (Russell Scibetti)
    1 Jul 2015 | 5:35 am
    Tweet I know I should have posted this weeks ago, but better late than never. Two of my favorite events of the year are coming up next month, both in San Francisco. Sign up now before they close registration! ALSD (Association of Luxury Suite Directors) – July 6-9 This is the 25th anniversary of the premium event for the premium industry, and this year it also includes: Sports Sales Boot Camp (July 6) Sports Venue Design & Build Forum (July 7-8) Corporate Ticket Impact Conference (July 9) For more information and to register, visit www.alsd.com. SEAT (Sports & Entertainment…
  • Super Bowl XLIX Economic Impact

    russell@thebusinessofsports.com (Russell Scibetti)
    29 Jun 2015 | 9:29 am
    Tweet When I was working on my MBA at the W.P. Carey School of Business at Arizona State University, I had the chance to participate in the data collection efforts for the Super Bowl XLII economic impact study. When I saw that the latest economic impact results were released last week, it brought back some fond memories. I was also quite impressed with the results – only seven years earlier, Super Bowl XLII had just cracked the $500M threshold of economic impact, compared to over $700M from the most recent game! Here is the full release with the results of the study and information…
  • Infographic Friday: NHL Stanley Cup Final 2015

    russell@thebusinessofsports.com (Russell Scibetti)
    26 Jun 2015 | 6:15 am
    Tweet It’s time for another edition of Infographic Friday. Today’s content comes to us from Genesco Sports Enterprises (@GSE_Sports) and it includes some great statistics from this year’s NHL Stanley Cup Final, including: Ratings comparisons to previous series-clinching games The impact of the Chicago Blackhawks on ratings Social media impressions and buzz NHL fan demographics and market comparisons Check out the full infographic below and click here to see the original version at the Genesco Sports Enterprises Facebook page.
  • New Partnerships Recap: Experience/MLBAM, Delta/Chelsea and STATS/MVPindex

    russell@thebusinessofsports.com (Russell Scibetti)
    25 Jun 2015 | 1:17 pm
    Tweet Lots of news on new sports business partnerships to share this week! Experience and MLBAM Give Fans First Mobile Ticketing Subscription for Major League Baseball Games Experience, the award-winning fan experience technology company, and MLBAM, the interactive media and Internet company of Major League Baseball, today introduced an integration of Experience’s Pass technology into the MLBAM-developed MLB.com Ballpark mobile app for baseball fans. Experience Pass, in partnership with the participating team’s ticketing provider, allows MLB clubs to offer next-generation fans a…
  • Social Selling for Ticket Sales Staff

    russell@thebusinessofsports.com (Russell Scibetti)
    23 Jun 2015 | 8:02 am
    Tweet In the course of my Twitter usage, I discovered Ted Glick (@ted_glick), an Account Executive for the Philadelphia 76ers. If you just look at his Tweets feed, you’ll see a lot of positive 76ers content, everything from RTs of the team’s content to asking fans what they think about the new logos and potential draft picks. However, if you click over to his “Tweets & replies” feed, what you’ll see is someone who understand the power of Twitter as a sales channel. From the looks of the tweets that he has replied to, it seems like he searches for relevant…
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    Sports Marketing & PR Roundup

  • Growing Sports Business; What Is An Accelerator And How Does It Work?

    admin
    29 Jun 2015 | 4:37 pm
    The explosion of innovation in all things sports business and technology has created a gold rush for new ideas. However like the gold rush, many chase dreams of financial success only to leave with worthless pieces of lead, and sometimes, ideas stolen or good concepts that never reach maturity because of bad business planning. Into that void has come any number of companies and even Universities looking to help the best of the best. Recently the Los Angeles Dodgers launched an incubator program with R/GA to help a select number of companies venture west to try and grow.   Last week…
  • Tackling Turf Issues With Kim Heck…

    admin
    28 Jun 2015 | 7:20 am
    One of the biggest questions around the on-going FIFA Women’s World Cup is not about the players, but about the field itself. WWC is using turf fields vs. grass for the first time, and that has raised a number of issues on durability, sustainability and injury risk. We wanted to get some answers on this and other topics, so we checked out the Sports Turf Manufacturers Association and caught up with Kim Heck. The STMA is the not-for-profit, professional association for men and women who manage sports fields worldwide. Since 1981, the association and its 34 local chapters have been providing…
  • NBA Draft: Winners On Court And In Social Engagement

    admin
    26 Jun 2015 | 12:16 pm
    Social media impact vs. on-court impact, that was an interesting measuring stick going into Thursday’s NBA Draft. While not a game changer for when it came down to selection in a field limited to two rounds, it is always interesting to compare and contrast who has the loudest voice and where and how they fit in. According to the extensive work done by MVP Index going into the Draft, one of the best matchups could end up being the one between the digitally advanced Phoenix Suns and Kentucky guard Devin Booker, who they took with the 13th overall pick. According to the attached infographic,…
  • We Lost A Treasure Tuesday, “The Superstat,” Harvey Pollack…

    admin
    23 Jun 2015 | 6:57 pm
    If you are a son or daughter of Philadelphia, a fan of theater, or a follower of basketball, college sports or anything to do with statistics your heart should be a little heavier tonight, as we lost our “Superstat” on Tuesday night. Harvey Pollack, the last fulltime employee of the NBA, creator of all things stats, overseer of every pressbox in and around Philadelphia, theater critic, overlord and mentor to legions of interns passed away at 93 after a longtime battle back from a car accident at the beginning of this year. His collection of teeshirts, his cigars, and most importantly the…
  • The Reality of Fantasy; Catching Up With Nando DiFino

    admin
    22 Jun 2015 | 7:28 pm
    With the Fantasy Sports Trade Association Summer Convention being held in New York Tuesday, we caught up with Nando DiFino, now the Executive Producer and Manager of Content for Anthem Media Group and their platforms on Fantasy Sports Network and Sirius XM. A young veteran of the space, Nando has helped create and manage Fantasy News and Business at CBS Interactive, AOL, the Wall Street Journal and other places. We talked to him about his career, and the growing fantasy business today. How did you get your start in sports media? It was the SportsTicker — probably one of the greatest…
 
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    UO Business Blogs

  • Honors Alumni Networking Event

    UO Business
    12 Jun 2015 | 10:45 am
    On February 26, 2015, current Business Honors students met up with alumni at the White Stag Block in Portland for dinner and networking at the annual honors alumni networking event. The alumni networking event was a great opportunity for us to meet and interact with past Business Honors students who are currently excelling in their respective fields. We met alumni from various graduating classes who currently work in industries like investment banking, management consulting, tech, accounting, and many others. Being able to network over dinner meant gaining personal insight about current…
  • Honors Program Ninkasi Site Visit

    UO Business
    12 Jun 2015 | 10:38 am
    Ninkasi was the first site visit I attended with the Honors Program. I did not know what to expect or how it would connect with my own experiences. I was apprehensive because of my lack of knowledge around beer and the brewing industry but I still found the visit extremely interesting and felt that I learned a lot. We met with staff members from different areas of the company and toured their new brewing facilities. We covered topics from their financial structure to the cool projects they were working on, such as new flavors and launching yeast into space. They told us that the reason they…
  • Honors Program Paintball Social

    UO Business
    12 Jun 2015 | 10:34 am
    Twenty-five students from the Lundquist College of Business Honors Program set out for the evening to Paintball Palace, Lane County’s premier paintball and laser tag destination. This was an opportunity to apply the skills learned within the classroom out on the paintball arena. Critical thinking and strategic communication skills with other teammates were the key to succeeding in the war zone. This event was a great bonding opportunity and an awesome experience outside of Lillis with both honors cohorts coming together. It is safe to say I was not the most outstanding player out…
  • Career Readiness for International Students – Aron Zhang

    UO Business
    10 Jun 2015 | 11:02 am
    Recently launched by Lundquist College Career Services, the International Student Career Empowerment (ISCE) initiative provides international prebusiness majors with a structured approach to gaining practical work experience and expanding their professional networks. The Career Readiness for International Students event was a one-day intensive workshop put on by ISCE that taught students everything from writing effective resumes and cover letters to networking strategies. Business alumni also virtually visited the current students to share their own experience with transitioning from being an…
  • International Student Career Empowerment

    UO Business
    10 Jun 2015 | 11:00 am
    Recently launched by Lundquist College Career Services, the International Student Career Empowerment (ISCE) initiative provides international prebusiness majors with a structured approach to gaining practical work experience and expanding their professional networks. Below, Fang Zhou shares her experience from ISCE’s recent Career Readiness event. What was your favorite part about the ISCE?  My favorite parts about ISCE were the timeline requirements and the one-on-one consultation. Timeline requirements were great, I didn’t know what I could do initially. Having those…
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    Blogs with Balls

  • Video: NFLPA on “The Business of Football”

    HHR
    10 Jun 2015 | 4:52 pm
    At BWB6 just prior to this year’s NFL Draft, NFL Players Association President Eric Winston and Assistant Executive Director of External Affairs George Atallah fielded questions pertaining to their roles with and that of the Union itself with attendees.
  • Athletes off the Field

    HHR
    7 Apr 2015 | 10:17 am
    Whether it’s peacocking on the podium, pursuing a second career in the media as an analyst, or carving their own way in business, tech or in the community, an athlete’s career can springboard them into long-term success if they put in the effort to properly market themselves and leverage the window of celebrity and spotlight they are afforded.  Some transition successfully, many find themselves grasping to the past. •  Keith Bulluck, NFL; Managing Partner – Transition Sports & Entertainment •  Tim Ryan, Writer/Humorist/Fashion Critic •  Matt Sebek,  Founder…
  • Measuring Online Influence

    HHR
    31 Mar 2015 | 12:27 pm
    As brands and agencies increasingly look to align with the likes of IG stars and YouTube celebs, – forgoing traditional media and bloggers alike – questions lingers: Who is influential, how is it measured and how can it be monetized? How do an individual athlete or personality’s social channels compare to traditional media platforms when it come to marketing campaigns, ad buys, and moving the masses? Does your writing matter more than your Tweeting? Does your YouTube video compare to your Instagram picture? Is an Instagram star more valuable than an NBA star? We speak with…
  • Your Pitch is Futile

    HHR
    25 Mar 2015 | 5:00 am
    Your Pitch is Futile PR flacks and the brands they represent have a unique relationship with bloggers and online-influencers. Whereas once PR agencies were an entry point to bloggers looking to make advertising and sponsorship money, most bloggers worth pitching have gained leverage by not only having financial security, but the true currency in the relationship: followers and readership. What do the agencies and brands have to offer in return, how can they best articulate that value and how can the process become more effective and efficient for all parties? Reps from all sides talk about…
  • Fresh Kicks: The Evolution of SLAM

    HHR
    18 Mar 2015 | 12:17 pm
    Fresh Kicks: The Evolution of SLAM From honing young writers to spotlighting high school phenoms, SLAM continues to lead the way for hoop and sneaker heads alike, evolving from a print basketball magazine to a multi-platform outlet focused as much on the sport as it is the culture that surrounds it. We bring folks from their past, present and future about what it takes to grow as both an outlet and as journalists. • Scoop Jackson • Ben Osborne • Quinn Peterson BWB makes its return to the Windy City on Wednesday, April 29, 2015 – conveniently immediately preceding the 2015 NFL…
 
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    The Business of Sports

  • Two Must-Attend Sports Business Conferences in July

    russell@thebusinessofsports.com (Russell Scibetti)
    1 Jul 2015 | 5:35 am
    Tweet I know I should have posted this weeks ago, but better late than never. Two of my favorite events of the year are coming up next month, both in San Francisco. Sign up now before they close registration! ALSD (Association of Luxury Suite Directors) – July 6-9 This is the 25th anniversary of the premium event for the premium industry, and this year it also includes: Sports Sales Boot Camp (July 6) Sports Venue Design & Build Forum (July 7-8) Corporate Ticket Impact Conference (July 9) For more information and to register, visit www.alsd.com. SEAT (Sports & Entertainment…
  • Super Bowl XLIX Economic Impact

    russell@thebusinessofsports.com (Russell Scibetti)
    29 Jun 2015 | 9:29 am
    Tweet When I was working on my MBA at the W.P. Carey School of Business at Arizona State University, I had the chance to participate in the data collection efforts for the Super Bowl XLII economic impact study. When I saw that the latest economic impact results were released last week, it brought back some fond memories. I was also quite impressed with the results – only seven years earlier, Super Bowl XLII had just cracked the $500M threshold of economic impact, compared to over $700M from the most recent game! Here is the full release with the results of the study and information…
  • Infographic Friday: NHL Stanley Cup Final 2015

    russell@thebusinessofsports.com (Russell Scibetti)
    26 Jun 2015 | 6:15 am
    Tweet It’s time for another edition of Infographic Friday. Today’s content comes to us from Genesco Sports Enterprises (@GSE_Sports) and it includes some great statistics from this year’s NHL Stanley Cup Final, including: Ratings comparisons to previous series-clinching games The impact of the Chicago Blackhawks on ratings Social media impressions and buzz NHL fan demographics and market comparisons Check out the full infographic below and click here to see the original version at the Genesco Sports Enterprises Facebook page.
  • New Partnerships Recap: Experience/MLBAM, Delta/Chelsea and STATS/MVPindex

    russell@thebusinessofsports.com (Russell Scibetti)
    25 Jun 2015 | 1:17 pm
    Tweet Lots of news on new sports business partnerships to share this week! Experience and MLBAM Give Fans First Mobile Ticketing Subscription for Major League Baseball Games Experience, the award-winning fan experience technology company, and MLBAM, the interactive media and Internet company of Major League Baseball, today introduced an integration of Experience’s Pass technology into the MLBAM-developed MLB.com Ballpark mobile app for baseball fans. Experience Pass, in partnership with the participating team’s ticketing provider, allows MLB clubs to offer next-generation fans a…
  • Social Selling for Ticket Sales Staff

    russell@thebusinessofsports.com (Russell Scibetti)
    23 Jun 2015 | 8:02 am
    Tweet In the course of my Twitter usage, I discovered Ted Glick (@ted_glick), an Account Executive for the Philadelphia 76ers. If you just look at his Tweets feed, you’ll see a lot of positive 76ers content, everything from RTs of the team’s content to asking fans what they think about the new logos and potential draft picks. However, if you click over to his “Tweets & replies” feed, what you’ll see is someone who understand the power of Twitter as a sales channel. From the looks of the tweets that he has replied to, it seems like he searches for relevant…
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    The Chennai Express

  • Will We See A Resurgent Yaya Toure At Manchester City Next Season?

    Suhith Kumar
    29 Jun 2015 | 11:51 pm
    Manchester City have a massive season coming up in 38 days' time, when they will be looking to get back in the title hunt on all fronts. Yaya Toure's significance to this City squad needs no mentioning, and they will need the Ivorian to be on top of his game if they are to win a trophy or two in the 2015/16 season. … More Will We See A Resurgent Yaya Toure At Manchester City Next Season?
  • Manchester City: How Different Is Paul Pogba From Manchester United’s Angel Di Maria?

    Suhith Kumar
    29 Jun 2015 | 12:43 am
    Manchester City have entered the race for Paul Pogba's signature that would elevate their status in European football. The Frenchman would cost the 2013/14 English champions close to 85 million pounds, making him the most expensive British player ahead of Angel Di Maria, who was bought by Manchester United for 59.7 million pounds last summer. What makes Pogba different from Di Maria, and how do they compare as midfielders?… More Manchester City: How Different Is Paul Pogba From Manchester United’s Angel Di Maria?
  • Has MS Dhoni Lost His Mojo As An International Skipper?

    Suhith Kumar
    26 Jun 2015 | 9:27 pm
    MS Dhoni has been a wonderful servant of Indian cricket, winning them every trophy there is to and making them one of the formidable forces in World Cricket. The question, however, is whether Dhoni's better days as captain are behind him. … More Has MS Dhoni Lost His Mojo As An International Skipper?
  • What Will Be Jesus Navas’ Role In The Manchester City Squad Next Season?

    Suhith Kumar
    25 Jun 2015 | 10:44 pm
    Jesus Navas has enjoyed two wonderful seasons at the Etihad Stadium. However, Manchester City are covering a clutch of players who will provide direct competition to the Spaniard's starting opportunities, in the upcoming transfer window. Therefore, what will be Navas' squad role next season? … More What Will Be Jesus Navas’ Role In The Manchester City Squad Next Season?
  • An In-Depth Review Of India’s Tour Of Bangladesh 2015

    Suhith Kumar
    24 Jun 2015 | 10:21 pm
    Team India finished off their tour of Bangladesh with a 77-run victory in the 3rd ODI in Mirpur. In the bigger scheme of things, however, what can MS Dhoni and company takeaway from what has been a disappointing tour for them?… More An In-Depth Review Of India’s Tour Of Bangladesh 2015
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