Sports Marketing

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  • Small Business Ideas to Compete Against the Big Dogs

    Sports Networker
    Jennifer Smith
    30 Jul 2015 | 2:00 pm
    When it comes to sports gear, you would be justified in thinking there are only a few brands where you can shop. The truth is there are hundreds, if not thousands of smaller sports gear companies out there. Moreover, many of them use small business ideas to directly compete with the larger brands and succeed! Competing against the big dogs is possible. Moreover at Sports Networker, we will always support promising entrepreneurs whenever we get the opportunity. SN Small Business Ideas for Success If you want to make some money selling sports gear and eat some of the larger brand’s lunch,…
  • Avoid Mixed Messages Around Dynamic Pricing

    The Business of Sports
    russell@thebusinessofsports.com (Russell Scibetti)
    3 Aug 2015 | 6:57 am
    Tweet On Friday, July 31st, I received an email from a particular college athletic department (left anonymous below) encouraging me to buy season tickets. The value proposition highlighted in the subject line as to why I should buy immediately was: “Beat Dynamic Pricing- Purchase XXX Season Tickets Today” (XXX = the school’s name) When I saw this, I tweeted that it felt like they are marketing against themselves, making dynamic pricing sound scary. .@nyillini311 Bothers me that teams try to espouse the benefits of dynamic pricing and then undercut it with a message like…
  • Storytelling 101: Sports and Politics And The Ties That Bind

    Sports Marketing & PR Roundup
    admin
    3 Aug 2015 | 4:57 am
    Several years ago I was sitting in the stands at the US Open during a rain delay with Doug Band, who was then President Bill Clinton’s Deputy Assistant. Doug was at the Open with POTUS that day, and as we waited for the courts to dry, we got to talking about the similarities between what we look for in the business of sports and what the political cycle entails. I mentioned the rain delay would drive play that night on CBS into prime time, which was huge for us, and he laughed and talked about how so much revolved around getting those eyeballs and doing what was essential for success in his…
  • Scoring at Doha GOALS

    UO Business Blogs
    UO Business
    4 Aug 2015 | 12:12 pm
    By Sahar Petri On July 25-27, four undergraduates and one MBA student from the Warsaw Sports Marketing Center had the opportunity to attend the 4th annual Doha GOALS (Gathering of All Leaders in Sports) Forum in Los Angeles, California. The conference represented 80 countries and featured 120 speakers from the sports and entertainment industry. This year the forum was in partnership with the Special Olympics, which was also hosting the 2015 Global Summer Games while we were there. The first day we sat in on the GenUin: Social Olympics Social Impact Summit, and we heard inspiring speakers…
  • Avoid Mixed Messages Around Dynamic Pricing

    The Business of Sports
    russell@thebusinessofsports.com (Russell Scibetti)
    3 Aug 2015 | 6:57 am
    Tweet On Friday, July 31st, I received an email from a particular college athletic department (left anonymous below) encouraging me to buy season tickets. The value proposition highlighted in the subject line as to why I should buy immediately was: “Beat Dynamic Pricing- Purchase XXX Season Tickets Today” (XXX = the school’s name) When I saw this, I tweeted that it felt like they are marketing against themselves, making dynamic pricing sound scary. .@nyillini311 Bothers me that teams try to espouse the benefits of dynamic pricing and then undercut it with a message like…
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    Sports Networker

  • Small Business Ideas to Compete Against the Big Dogs

    Jennifer Smith
    30 Jul 2015 | 2:00 pm
    When it comes to sports gear, you would be justified in thinking there are only a few brands where you can shop. The truth is there are hundreds, if not thousands of smaller sports gear companies out there. Moreover, many of them use small business ideas to directly compete with the larger brands and succeed! Competing against the big dogs is possible. Moreover at Sports Networker, we will always support promising entrepreneurs whenever we get the opportunity. SN Small Business Ideas for Success If you want to make some money selling sports gear and eat some of the larger brand’s lunch,…
  • 5 Odd Jobs for Sports Nuts

    Michaela Kajiwara
    21 Jul 2015 | 12:00 pm
    Sports nuts aren’t like your average person — they’re not even like your average sports enthusiast. They Love — with an implied capital L — sports of all kinds, and they’re devoted to watching and attending games with religious fervor. They know where all the players on last year’s NBA championship team went to college and high school, and are always on top of whose free agency is going to affect the NFL draft and why. This special breed of sports fan knows obscure stats from decades ago, and they never pass up an opportunity to discuss any game, match, or race.
  • Engaging In Sports To Build A Resume

    J Walbert
    8 Jul 2015 | 2:01 pm
    The world is in a far greater competitive space than it was a few decades ago. There is no better example of this than the cutthroat world of finding a job. Someone once said that life is a game — if that’s so, then all those who take on life like a sport will have a better chance at staying on top of the game. There is much to be learned not only in classes and learning institutions, but out on the field as well. Those who get both lessons have the ability to, without a doubt, build a resume that is notches higher than those who don’t. How To Build A Resume Through Sports…
  • Computer Security In Pro Sports: The Unseen Player

    Jennifer Smith
    23 Jun 2015 | 8:15 am
    Computer security is an inescapable topic these days. Frequent hacks of employers, retailers, and healthcare institutions have put millions of us in the line of fire for identity theft. Like any other business, professional sports teams face these same hazards. They must safeguard social security numbers and other personal data for employees and vendors, but the nature of their trade brings many other safety concerns into focus. Ask the Cleveland Browns or Tom Brady about the importance of secure communication. Both are in hot water in cases involving texting, the Browns for its illegal use…
  • Why NFL Teams’ Business is Our Business

    Jennifer Smith
    9 Jun 2015 | 9:45 am
    Are you ready for some football? Well maybe not yet, but attending NFL games and rooting for your local or favorite NFL teams occupies most of the fall. Fans across the country gather on Sundays to watch and hope their team is victorious. Football is a way of life for many major cities and smaller communities. The NFL, obviously, provides entertainment for millions each week during the season. However, what some fans may not realize is that the NFL teams, owners and executives are also part of an extremely lucrative business. NFL Teams’ Business A game comprised of one ball, one field,…
 
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    The Business of Sports

  • Avoid Mixed Messages Around Dynamic Pricing

    russell@thebusinessofsports.com (Russell Scibetti)
    3 Aug 2015 | 6:57 am
    Tweet On Friday, July 31st, I received an email from a particular college athletic department (left anonymous below) encouraging me to buy season tickets. The value proposition highlighted in the subject line as to why I should buy immediately was: “Beat Dynamic Pricing- Purchase XXX Season Tickets Today” (XXX = the school’s name) When I saw this, I tweeted that it felt like they are marketing against themselves, making dynamic pricing sound scary. .@nyillini311 Bothers me that teams try to espouse the benefits of dynamic pricing and then undercut it with a message like…
  • My Recap of SEAT 2015

    russell@thebusinessofsports.com (Russell Scibetti)
    30 Jul 2015 | 10:31 am
    Tweet Last week, I attended the 9th Annual SEAT Conference (Sports & Entertainment Alliance in Technology), which is always one of my favorite events of the year. I’ve been an active member of the CRM/Analytics Track Steering Committee since that track was added back in 2012, so every year we have 2-3 days of “geeking out” around all sorts of data and digital related topics. Sometimes at these events, it’s hard to keep track of all the great examples and insights being shared, but I try to use some of my “live-tweeting” as a digital notebook. So…
  • Infographic Friday: FIFA Women’s World Cup

    russell@thebusinessofsports.com (Russell Scibetti)
    17 Jul 2015 | 7:09 am
    Tweet It’s time for another edition of Infographic Friday. Today’s content comes to us from Genesco Sports Enterprises (@GSE_Sports) and it includes some great statistics from this year’s FIFA Women’s World Cup, including: Tournament viewership and associated ad revenue Social media impressions and buzz U.S. Soccer fan demographics Check out the full infographic below and click here to see the original version at the Genesco Sports Enterprises Facebook page.
  • More Opportunities in Sports CRM and Analytics

    russell@thebusinessofsports.com (Russell Scibetti)
    14 Jul 2015 | 8:55 am
    Tweet Big data, analytics, CRM and other technology-driven marketing platforms have made a huge impact on sports business over the past few years, so it’s only logical that teams continue to add staff to support these initiatives. There is great demand for individuals that offer a combined skill set in technology, statistics and business with experience in sports. I’ve featured several CRM, database and analytics-focused job openings in the past, and today I have five more to share with everyone! If you have a good background in these areas, I’d encourage you to research…
  • Infographic Friday: Season Ticket Holder Satisfaction

    russell@thebusinessofsports.com (Russell Scibetti)
    10 Jul 2015 | 7:00 am
    Tweet It’s time for another edition of Infographic Friday. Today’s content comes to us from Turnkey Sports & Entertainment and it drives home one very specific yet important point – how much a customer’s overall satisfaction is impacted by the simple lack of knowing who to contact when they have an issue. Check out the full infographic below or click here to see the original version and associated blog post at intel.turnkeyse.com.
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    Sports Marketing & PR Roundup

  • Storytelling 101: Sports and Politics And The Ties That Bind

    admin
    3 Aug 2015 | 4:57 am
    Several years ago I was sitting in the stands at the US Open during a rain delay with Doug Band, who was then President Bill Clinton’s Deputy Assistant. Doug was at the Open with POTUS that day, and as we waited for the courts to dry, we got to talking about the similarities between what we look for in the business of sports and what the political cycle entails. I mentioned the rain delay would drive play that night on CBS into prime time, which was huge for us, and he laughed and talked about how so much revolved around getting those eyeballs and doing what was essential for success in his…
  • New Minor League Fantasy Game Could Be A Hit…

    admin
    1 Aug 2015 | 4:37 am
    For the most part fantasy sports…from season long to single day and micro games…are all about the stars of today, and building your roster. Every variation comes along with the same theme; do the homework, and win now, or play along with all the numbers and win down the road. Is there room for a deeper dive with a simple game for uber fans interested in the stars of tomorrow? Enter into the mix the first fantasy game for minor league baseball, called Future’s Fantasy. Using the deep resources now available from MLB and MiLB, the game lets the millions of baseball fans who like to follow…
  • Is Jimmy Garoppolo A Positive Oppt. From “Deflategate”?

    admin
    30 Jul 2015 | 4:20 am
    Just a few years ago, Alaska Airlines took an early chance on a young and unproven Seattle Seahawks quarterback. He was looking to find ways to tie to the community, and AA, on a limited budget, needed an engaging face. We all know what happened with Russell Wilson after that, and Alaska Airlines reaped the benefits. Now of course there was risk, and manageable risk, that AA had at that point, and if Wilson flamed out no one would be the wiser, but they did their homework, took a shot and it paid off long before many knew who or what the Seahawks Super Bowl hero would become nationally. So…
  • Devils Cool Mask Promo Scores On A Hot Day…

    admin
    28 Jul 2015 | 6:40 pm
    The New Jersey Devils have spent the offseason telling the world that “new” is the buzzword around their home, The Prudential Center in Newark. As their cross river rivals the Rangers continue to improve on the ice, and the upstart Islanders move into their first season at Brooklyn’ Barclays Center coming off their best season in years, New Jersey has its business challenges; they are third in a three team market in terms of production on the ice, and must continue to battle years of lack of promotion of their star players to continue to gain market share for their new owners. Now there…
  • Ravens Go Emoji’s For All…

    admin
    26 Jul 2015 | 10:54 am
    The Baltimore Ravens have always been about the blue collar, the grind it out with success on and off the field. Even in weathering controversy, from Ray Lewis to Ray Rice, their fans have stood by them as a team and a city, that bleeds purple and black. Well connected and loyal for sure. Innovative? Now that also fits, as the team worked with Swyft media to last week launch one of the first emoji keyboards for a pro sports team. The figures are fun, diverse and interchangeable and in a world where teams are becoming more social media savvy every day, will become the standard for fun…
 
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    UO Business Blogs

  • Scoring at Doha GOALS

    UO Business
    4 Aug 2015 | 12:12 pm
    By Sahar Petri On July 25-27, four undergraduates and one MBA student from the Warsaw Sports Marketing Center had the opportunity to attend the 4th annual Doha GOALS (Gathering of All Leaders in Sports) Forum in Los Angeles, California. The conference represented 80 countries and featured 120 speakers from the sports and entertainment industry. This year the forum was in partnership with the Special Olympics, which was also hosting the 2015 Global Summer Games while we were there. The first day we sat in on the GenUin: Social Olympics Social Impact Summit, and we heard inspiring speakers…
  • Honors Alumni Networking Event

    UO Business
    12 Jun 2015 | 10:45 am
    On February 26, 2015, current Business Honors students met up with alumni at the White Stag Block in Portland for dinner and networking at the annual honors alumni networking event. The alumni networking event was a great opportunity for us to meet and interact with past Business Honors students who are currently excelling in their respective fields. We met alumni from various graduating classes who currently work in industries like investment banking, management consulting, tech, accounting, and many others. Being able to network over dinner meant gaining personal insight about current…
  • Honors Program Ninkasi Site Visit

    UO Business
    12 Jun 2015 | 10:38 am
    Ninkasi was the first site visit I attended with the Honors Program. I did not know what to expect or how it would connect with my own experiences. I was apprehensive because of my lack of knowledge around beer and the brewing industry but I still found the visit extremely interesting and felt that I learned a lot. We met with staff members from different areas of the company and toured their new brewing facilities. We covered topics from their financial structure to the cool projects they were working on, such as new flavors and launching yeast into space. They told us that the reason they…
  • Honors Program Paintball Social

    UO Business
    12 Jun 2015 | 10:34 am
    Twenty-five students from the Lundquist College of Business Honors Program set out for the evening to Paintball Palace, Lane County’s premier paintball and laser tag destination. This was an opportunity to apply the skills learned within the classroom out on the paintball arena. Critical thinking and strategic communication skills with other teammates were the key to succeeding in the war zone. This event was a great bonding opportunity and an awesome experience outside of Lillis with both honors cohorts coming together. It is safe to say I was not the most outstanding player out…
  • Career Readiness for International Students – Aron Zhang

    UO Business
    10 Jun 2015 | 11:02 am
    Recently launched by Lundquist College Career Services, the International Student Career Empowerment (ISCE) initiative provides international prebusiness majors with a structured approach to gaining practical work experience and expanding their professional networks. The Career Readiness for International Students event was a one-day intensive workshop put on by ISCE that taught students everything from writing effective resumes and cover letters to networking strategies. Business alumni also virtually visited the current students to share their own experience with transitioning from being an…
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    The Business of Sports

  • Avoid Mixed Messages Around Dynamic Pricing

    russell@thebusinessofsports.com (Russell Scibetti)
    3 Aug 2015 | 6:57 am
    Tweet On Friday, July 31st, I received an email from a particular college athletic department (left anonymous below) encouraging me to buy season tickets. The value proposition highlighted in the subject line as to why I should buy immediately was: “Beat Dynamic Pricing- Purchase XXX Season Tickets Today” (XXX = the school’s name) When I saw this, I tweeted that it felt like they are marketing against themselves, making dynamic pricing sound scary. .@nyillini311 Bothers me that teams try to espouse the benefits of dynamic pricing and then undercut it with a message like…
  • My Recap of SEAT 2015

    russell@thebusinessofsports.com (Russell Scibetti)
    30 Jul 2015 | 10:31 am
    Tweet Last week, I attended the 9th Annual SEAT Conference (Sports & Entertainment Alliance in Technology), which is always one of my favorite events of the year. I’ve been an active member of the CRM/Analytics Track Steering Committee since that track was added back in 2012, so every year we have 2-3 days of “geeking out” around all sorts of data and digital related topics. Sometimes at these events, it’s hard to keep track of all the great examples and insights being shared, but I try to use some of my “live-tweeting” as a digital notebook. So…
  • Infographic Friday: FIFA Women’s World Cup

    russell@thebusinessofsports.com (Russell Scibetti)
    17 Jul 2015 | 7:09 am
    Tweet It’s time for another edition of Infographic Friday. Today’s content comes to us from Genesco Sports Enterprises (@GSE_Sports) and it includes some great statistics from this year’s FIFA Women’s World Cup, including: Tournament viewership and associated ad revenue Social media impressions and buzz U.S. Soccer fan demographics Check out the full infographic below and click here to see the original version at the Genesco Sports Enterprises Facebook page.
  • More Opportunities in Sports CRM and Analytics

    russell@thebusinessofsports.com (Russell Scibetti)
    14 Jul 2015 | 8:55 am
    Tweet Big data, analytics, CRM and other technology-driven marketing platforms have made a huge impact on sports business over the past few years, so it’s only logical that teams continue to add staff to support these initiatives. There is great demand for individuals that offer a combined skill set in technology, statistics and business with experience in sports. I’ve featured several CRM, database and analytics-focused job openings in the past, and today I have five more to share with everyone! If you have a good background in these areas, I’d encourage you to research…
  • Infographic Friday: Season Ticket Holder Satisfaction

    russell@thebusinessofsports.com (Russell Scibetti)
    10 Jul 2015 | 7:00 am
    Tweet It’s time for another edition of Infographic Friday. Today’s content comes to us from Turnkey Sports & Entertainment and it drives home one very specific yet important point – how much a customer’s overall satisfaction is impacted by the simple lack of knowing who to contact when they have an issue. Check out the full infographic below or click here to see the original version and associated blog post at intel.turnkeyse.com.
 
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