Sports Marketing

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  • We’ll Do It Live

    Blogs with Balls
    HHR
    26 Feb 2015 | 8:17 am
    At our last major event, the incomparable group formerly known as “The Basketball Jones” did a live podcast from the TIFF building in Toronto. We loved the format so much, we hope to replicate its success this year with Yahoo’s Shutdown Corner Podcast featuring two of our old friends, Jay Busbee and Chicago’s Kevin Kaduk, and new BWBer Frank Schwab. The trio will be joined by special guests as they show you how they work their broadcast magic. • Jay Busbee, Yahoo • Kevin Kaduk, Yahoo • Frank Schwab, Yahoo BWB makes its return to the Windy City on Wednesday, April 29, 2015…
  • My Advice to a Young Sports Business Professional

    UO Business Blogs
    Jacob Rosen
    16 Feb 2015 | 4:21 pm
    Last Monday, the media-centric niche of the Twittersphere blew up with a post from Fusion’s Felix Salmon on his advice to any curious young journalist. Vox’s Ezra Klein followed up with his own advice. The hashtag #AdviceForYoungJournalists then became a massively trending topic on Twitter for most of the week. Salmon’s forecast was grim. The well-known finance blogger said he was lucky to move up in the journalism ranks as he did and when he did. “Journalism is a dumb career move,” he warned. The odds of making a good living in the journalism profession “have…
  • “Currying” Favor With Shoes; Catching Up With Under Armour’s Peter Ruppe

    Sports Marketing & PR Roundup
    admin
    22 Feb 2015 | 8:20 am
    The athletic shoe business is not an easy one, ever for mega-brands like Nike and adidas. What will it be like for Under Armour? The track record of Kevin Plank’s massive brand has been strong with almost every expansion into new categories, and the footware division got a big lift with the rise to stardom of Steph Curry of the Golden State Warriors. Behind the scenes UA also brought in another veteran to lead the division this past January, former Nike exec Peter Ruppe. Ruppe is now senior vice president of footwear, a role in which he will develop Under Armour’s footwear strategy…
  • Is Boxing Back?

    Sports Marketing & PR Roundup
    admin
    24 Feb 2015 | 2:45 pm
    It has been on life support for years in the eyes of many. Banished to small gyms as the UFC and WWE rose to prominence, gone from network TV, full of an alphabet soup of titles, a lack of U.S. buzz, no heavyweight stars, too violent and corrupt. Boxing many said, will soon be gone. So is boxing on the comeback? The long awaited Pacquaio-Mayweather fight (with at least one rematch in the cards regardless of outcome) has created buzz around boxing that hasn’t been seen in quite a while (despite both fighters almost annually on the top of the list of the highest paid athletes in any sport),…
  • Jacksonville Jaguars Thinking Mixed-Use

    The Business of Sports
    russell@thebusinessofsports.com (Russell Scibetti)
    19 Feb 2015 | 6:28 am
    Tweet How can a sports franchise drive revenue 365 days a year? Incorporate a mixed-use development on the stadium grounds or create an entirely separate attraction. The benefits are enormous if the land and the investment can support this concept but it’s not without risk. The Jaguars become the latest sports franchise to look to mixed-use to drive revenue. The Patriots built Patriot Place, an outdoor mall attached to Gillette Stadium with the Patriots Hall of Fame, retail and restaurants. The Cowboys have broken ground onThe Star in Frisco, TX with their new corporate HQ , indoor…
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    Sports Networker

  • Discovering Your Career in Sports Medicine

    Jennifer Smith
    24 Feb 2015 | 9:00 am
    Sports medicine is a great career for people who love to work with athletes, improve their performance, help them recover from an injury and prevent future injuries. The career path is ripe with future opportunity as well. This skill set is in demand by everyone from professional athletes to high school and college students to aging adults who still like to be active. The jobs that immediately come to mind when discussing sports medicine are working directly with athletes as a doctor, trainer or therapist. Many professional teams hire a full staff to support the health and well being of their…
  • Mobile App Review – Fandings – Your Favorite Sports Bar in Your Pocket

    Steve Richards
    13 Feb 2015 | 1:23 pm
    Everyone has a favorite sports bar or pub, and a great factor that influences our choice is the people you get to interact with there. What would sports bars be without fans to cheer with (or against) your favorite team? You think you could easily win any debate while the game is on. But you can’t always make it to the bar. You have to work late, you have to wake up early tomorrow, you just aren’t up for going out, it may be the middle of the afternoon and, as much as you’d like to leave work, your lunch break is almost over. A quick sports debate might be a refreshing and needed…
  • How Can You Kick-Start Your Sports Career with College Sports?

    J Walbert
    11 Feb 2015 | 9:00 am
    When it comes to a career in the sports industry, you can gain an immense competitive edge if you start early. You’ve probably heard that one of the best ways to gain an advantage towards a future in the industry is to take up college sports. Why? Let’s take a look. 5 Biggest Benefits of College Sports for Future Sports Professionals We’ve listed 5 of the top reasons you should consider college sports if you’re looking for a future in the industry: Academic Qualification With a college degree in hand, you can be sure of a better future in any profession, as compared to just a high…
  • The Economic Boom in Golf Stores and Courses

    James Helliwell
    6 Feb 2015 | 10:30 am
    If you talk to a few people and ask them what golf means to them you will get lots of varying opinions. For some it is a rich man’s hobby and for others it is just another boring sport. One thing you may never hear is that it is a huge money spinner. In this piece, we spoke with Golf and Finance expert David Rycott to get a good overview of the economy of golf stores and courses from a studier of the sport. We also take a look at the latest figures from SRI international on the economic impact of golf, using the United States as a case study. The report shows that there were 26 million…
  • Social Media Marketing Book Review – Resonate: Sports Marketing Strategies That Drive Results

    Steve Richards
    2 Feb 2015 | 9:00 am
    Here at Sports Networker our goal will always be to support your goals of finding a job in sports. We probably use the term “dream job” too often, but I really do believe it is a dream to get paid to do something you love every day. Our mission is to make that dream a reality for you. We also aim to help out budding entrepreneurs and authors whenever we get the chance at this fine company. That’s what has me excited to bring you the next great tool that will help you land a job in sports; our friend Tanisha Hawkins’ sports and social media marketing book,…
 
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    The Business of Sports

  • Sports Events Worth More Than Dollars and Cents

    russell@thebusinessofsports.com (Russell Scibetti)
    24 Feb 2015 | 5:22 am
    Tweet Today’s post is courtesy of the W.P. Carey School of Business ‘Research and Ideas’ newsletter from February 19, 2015.   W. P. Carey researchers say the Phoenix area benefits greatly — both economically and otherwise — from its portfolio of major sporting events. Not all cities can say the same. The United States Olympics Committee surprised sports-watchers nationwide in January, when it announced that it had selected Boston — rather than the favored cities of Los Angeles or San Francisco — as its bid city for the XXXIII 2024 Summer Olympic Games. The…
  • Sports Business Recap: Battle at Bristol, IBM and the A-10

    russell@thebusinessofsports.com (Russell Scibetti)
    23 Feb 2015 | 5:38 am
    Tweet One of the benefits of running this blog is finding out about new, creative and effective campaigns and partnerships when they happen. So I will occasionally publish a recap-style post to highlight these deals. As always, thanks to the brands and properties (and their PR agencies) for keeping me up to speed! Battle at Bristol Trophy Design Contest Battle at Bristol is putting out a call to fans: Do you want to be a part of history? History will indeed be made as sports fans witness a border battle, decades in the making, between Virginia Tech and the University of Tennessee at…
  • Infographic Friday: Tracking Super Bowl Tweets

    russell@thebusinessofsports.com (Russell Scibetti)
    20 Feb 2015 | 6:42 am
    Tweet It’s time for another edition of Infographic Friday. Today’s content comes to us from MediaMiser who performed a deep-dive analysis on Twitter activity taking place at University of Phoenix Stadium during Super Bowl XLIX, including what applications were used, who the top influencers in attendance were, hashtag usage and more. Check out the full infographic below or click here to see the original post on MediaMiser.com.
  • Jacksonville Jaguars Thinking Mixed-Use

    russell@thebusinessofsports.com (Russell Scibetti)
    19 Feb 2015 | 6:28 am
    Tweet How can a sports franchise drive revenue 365 days a year? Incorporate a mixed-use development on the stadium grounds or create an entirely separate attraction. The benefits are enormous if the land and the investment can support this concept but it’s not without risk. The Jaguars become the latest sports franchise to look to mixed-use to drive revenue. The Patriots built Patriot Place, an outdoor mall attached to Gillette Stadium with the Patriots Hall of Fame, retail and restaurants. The Cowboys have broken ground onThe Star in Frisco, TX with their new corporate HQ , indoor…
  • #SBWeek 2015

    russell@thebusinessofsports.com (Russell Scibetti)
    12 Feb 2015 | 6:26 am
    Tweet It’s official! #SBWeek is back for 2015, with networking events taking place around the world throughout the week of April 13th.  This is a great opportunity to come out and network with other sports business professionals that work or live in your area. All backgrounds are welcome, from those just starting out to industry veterans. The format of the evening is very casual – 2-3 hours of open networking over drinks with your industry peers. All of our events are listed on our Eventbrite page at thebusinessofsports.eventbrite.com, and each city will have its own direct link…
 
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    Sports Marketing & PR Roundup

  • Navigating The Sports Biz Waters; Catching Up With Ken Shropshire

    admin
    1 Mar 2015 | 6:46 am
    The sports business world many operate in today is about living in the moment. Capture the tweet, send the video, sound bite the reaction and move on. Often times the loudest impact comes from the most controversial; the off the cuff comment, the blind post, the anonymous source, the heated reaction. The implications for those heated comments have a linger tail than ever before because of the digital world we are in, and often times the effects are beyond what anyone originally imagined. All of which makes for challenging times for media companies, athletes, brands, leagues and anyone…
  • Is Curling On A Straight Path To Success?

    admin
    25 Feb 2015 | 3:24 pm
    There was a joke in the old hit TV series “The Odd Couple” where Oscar tells Felix he is going to cover the Curling Championships, and an excited Felix replies “I didn’t know hair dressers had a sport.” That was then, and I’m sure the sport of curling appreciated the national TV mention on the network of the Olympics at the time (ABC), but the curling of old, bolstered by social media, an Olympic demo which skews away from “traditional” sports, especially during the Winter Games, and some unique marketing and branding opportunities has lifted Curling ever so slightly into the…
  • Is Boxing Back?

    admin
    24 Feb 2015 | 2:45 pm
    It has been on life support for years in the eyes of many. Banished to small gyms as the UFC and WWE rose to prominence, gone from network TV, full of an alphabet soup of titles, a lack of U.S. buzz, no heavyweight stars, too violent and corrupt. Boxing many said, will soon be gone. So is boxing on the comeback? The long awaited Pacquaio-Mayweather fight (with at least one rematch in the cards regardless of outcome) has created buzz around boxing that hasn’t been seen in quite a while (despite both fighters almost annually on the top of the list of the highest paid athletes in any sport),…
  • “Currying” Favor With Shoes; Catching Up With Under Armour’s Peter Ruppe

    admin
    22 Feb 2015 | 8:20 am
    The athletic shoe business is not an easy one, ever for mega-brands like Nike and adidas. What will it be like for Under Armour? The track record of Kevin Plank’s massive brand has been strong with almost every expansion into new categories, and the footware division got a big lift with the rise to stardom of Steph Curry of the Golden State Warriors. Behind the scenes UA also brought in another veteran to lead the division this past January, former Nike exec Peter Ruppe. Ruppe is now senior vice president of footwear, a role in which he will develop Under Armour’s footwear strategy…
  • An Impact You Can Hear; NYCFC On The Radio…

    admin
    19 Feb 2015 | 5:03 pm
    In less than a month’s time, the New York area will have not one, but two Major League Soccer clubs, as New York City Football Club will make its MLS debut and join the Red Bulls for their debut season. Adding in the Cosmos in the NASL and Sky Blue in NWSL it makes for a great deal of crowding on the pro soccer side this spring and summer, but NYCFC has a little different cache from the others. Owned by the Yankees and Manchester City Football Club, they will play their first few seasons (or more if they don’t get a stadium built) at Yankee Stadium, creating one of the more unique home…
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    UO Business Blogs

  • AirFit Competes at Cardinal Challenge @ U. of Louisville

    Ty
    2 Mar 2015 | 12:31 pm
    After leaving Eugene on a 5:28 am flight, we arrived in Louisville, Kentucky, ready to pitch our company, AirFit, to the judges and audience at the Cardinal Challenge Business Plan Competition.  We knew we were up for a challenge as most teams competing were involved in life-sciences, and the judges would have to completely shift their mindset for our presentation. Unlike our fellow teams with their latest-and-greatest diabetes monitor or a new surgical instrument, our product is simple to understand.  AirFit is revamping the dreaded layover experience by placing gym and shower facilities…
  • Valentine’s Day in Thailand with Cricket Flours

    pmb@uoregon.edu
    25 Feb 2015 | 12:20 pm
    It felt as busy as our Engaging Asia trip this past September, but this whirlwind of a journey was completed in only five days. The opportunity to participate in a business plan competition was something I had never experienced before — let alone an international competition. The talent of both the student groups and the judges were top-notch. This included some of the top-ranked schools in both the United States and Asia, as well as some of the most respected companies in Thailand. Being able to compare MBA experiences with people from around the world made for great conversation. The…
  • N7 Youth Movement Expands

    UO Business
    24 Feb 2015 | 4:33 pm
    “In every deliberation we must consider the impact of our decisions on the seventh generation.” The statement above stems from Native American wisdom and is the inspiration behind the Nike N7 collection. For those that have not heard about the Nike N7-partnered event run through the Warsaw Sports Business Club at the University of Oregon’s Lundquist College of Business, read up. Very exciting things are happening with a vision started only three years ago by Jesse Schwarz, former Duck and Warsaw Sports Business Club executive. The UO-Nike N7 Youth Movement is heading into its fourth…
  • 3 Big Takeaways From the National Sports Forum Case Cup Competition

    Jake Martin
    24 Feb 2015 | 12:44 pm
    Earlier this month, three fellow Oregon MBA and Warsaw Sports Marketing Center second-year students joined me in attending the National Sports Forum in Cincinnati. Seth Bohne, Ryan Malleus, Char Zoller, and I (and  Warsaw Center staff member Craig Leon) made the trip with to the twentieth iteration of the conference to compete in the NSF Case Cup Competition against eight other master’s level programs. The format of the competition involved a first round of three flights, each with three universities. One team would be selected to advance from each flight and compete in the finals. We…
  • My Advice to a Young Sports Business Professional

    Jacob Rosen
    16 Feb 2015 | 4:21 pm
    Last Monday, the media-centric niche of the Twittersphere blew up with a post from Fusion’s Felix Salmon on his advice to any curious young journalist. Vox’s Ezra Klein followed up with his own advice. The hashtag #AdviceForYoungJournalists then became a massively trending topic on Twitter for most of the week. Salmon’s forecast was grim. The well-known finance blogger said he was lucky to move up in the journalism ranks as he did and when he did. “Journalism is a dumb career move,” he warned. The odds of making a good living in the journalism profession “have…
 
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    Blogs with Balls

  • #BWB6: Ask Spencer Anything

    HHR
    2 Mar 2015 | 12:09 pm
    At our first BWB, Spencer Hall (then “Orson Swindle”) stormed into the Big Apple in a fine white suit. At BWB2 he doubled down in Vegas. Last time in Chicago at BWB3, the bro got iced. We put him on a panel with a motley crew of Rovell, Daulerio, Shanoff and Jamele at SXSW. Now SXSW has a whole sports track. Coincidence? We don’t think so either. Over the course of our existence, Spencer went from one of the best and entertaining college football writers in the country to the Editorial Director at SB Nation – whose own growth over the years is in many ways unparalleled…
  • We’ll Do It Live

    HHR
    26 Feb 2015 | 8:17 am
    At our last major event, the incomparable group formerly known as “The Basketball Jones” did a live podcast from the TIFF building in Toronto. We loved the format so much, we hope to replicate its success this year with Yahoo’s Shutdown Corner Podcast featuring two of our old friends, Jay Busbee and Chicago’s Kevin Kaduk, and new BWBer Frank Schwab. The trio will be joined by special guests as they show you how they work their broadcast magic. • Jay Busbee, Yahoo • Kevin Kaduk, Yahoo • Frank Schwab, Yahoo BWB makes its return to the Windy City on Wednesday, April 29, 2015…
  • Announcing Our First Panel for #BWB6

    HHR
    25 Feb 2015 | 8:01 am
    Justice, Society and the Rise of Online and Athlete Activists 2014 saw an unprecedented intersection between sports and social issues.  Social media fueled the conversation – and controversy – as athletes and journalists alike took to platforms like Twitter to both cover and opine on everything from Michael Sam’s journey to “I Can’t Breathe” in the NBA to Ray Rice’s actions.  In the eyes of the public, often athletes became polarizing and media became agenda-driven as a result.  In an age where everyone has a platform, what roles could and should athletes and sports-oriented…
  • Reaction Roundtable: League of Denial

    HHR
    11 Oct 2013 | 12:45 pm
    This week, BWB’s Don Povia was joined by Yahoo Sports’ Jay Busbee, Bleacher Report’s Will Carroll, SB Nation’s David Roth, The Outside Corner and ONE World Sports’ Amanda Rykoff and Deadspin’s Kyle Wagnerto discuss the aftermath of Frontline’s eye-opening piece on NFL concussions and overall health and safety, “League of Denial.”
  • De Smith’s BWB Talk on “Moral Philosophy, Duties from Employers to Employees…and Medical Ethics”

    HHR
    9 Oct 2013 | 7:00 am
    This past April, a few hours before the 2013 NFL Draft, NFLPA Executive Director DeMaurice Smith gave a talk and Q&A with a handful of NFL bloggers and football media that foreshadowed a lot of the health and safety issues that the football-loving public was exposed to last night on Frontline’s “League of Denial.”
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    The Business of Sports

  • Sports Events Worth More Than Dollars and Cents

    russell@thebusinessofsports.com (Russell Scibetti)
    24 Feb 2015 | 5:22 am
    Tweet Today’s post is courtesy of the W.P. Carey School of Business ‘Research and Ideas’ newsletter from February 19, 2015.   W. P. Carey researchers say the Phoenix area benefits greatly — both economically and otherwise — from its portfolio of major sporting events. Not all cities can say the same. The United States Olympics Committee surprised sports-watchers nationwide in January, when it announced that it had selected Boston — rather than the favored cities of Los Angeles or San Francisco — as its bid city for the XXXIII 2024 Summer Olympic Games. The…
  • Sports Business Recap: Battle at Bristol, IBM and the A-10

    russell@thebusinessofsports.com (Russell Scibetti)
    23 Feb 2015 | 5:38 am
    Tweet One of the benefits of running this blog is finding out about new, creative and effective campaigns and partnerships when they happen. So I will occasionally publish a recap-style post to highlight these deals. As always, thanks to the brands and properties (and their PR agencies) for keeping me up to speed! Battle at Bristol Trophy Design Contest Battle at Bristol is putting out a call to fans: Do you want to be a part of history? History will indeed be made as sports fans witness a border battle, decades in the making, between Virginia Tech and the University of Tennessee at…
  • Infographic Friday: Tracking Super Bowl Tweets

    russell@thebusinessofsports.com (Russell Scibetti)
    20 Feb 2015 | 6:42 am
    Tweet It’s time for another edition of Infographic Friday. Today’s content comes to us from MediaMiser who performed a deep-dive analysis on Twitter activity taking place at University of Phoenix Stadium during Super Bowl XLIX, including what applications were used, who the top influencers in attendance were, hashtag usage and more. Check out the full infographic below or click here to see the original post on MediaMiser.com.
  • Jacksonville Jaguars Thinking Mixed-Use

    russell@thebusinessofsports.com (Russell Scibetti)
    19 Feb 2015 | 6:28 am
    Tweet How can a sports franchise drive revenue 365 days a year? Incorporate a mixed-use development on the stadium grounds or create an entirely separate attraction. The benefits are enormous if the land and the investment can support this concept but it’s not without risk. The Jaguars become the latest sports franchise to look to mixed-use to drive revenue. The Patriots built Patriot Place, an outdoor mall attached to Gillette Stadium with the Patriots Hall of Fame, retail and restaurants. The Cowboys have broken ground onThe Star in Frisco, TX with their new corporate HQ , indoor…
  • #SBWeek 2015

    russell@thebusinessofsports.com (Russell Scibetti)
    12 Feb 2015 | 6:26 am
    Tweet It’s official! #SBWeek is back for 2015, with networking events taking place around the world throughout the week of April 13th.  This is a great opportunity to come out and network with other sports business professionals that work or live in your area. All backgrounds are welcome, from those just starting out to industry veterans. The format of the evening is very casual – 2-3 hours of open networking over drinks with your industry peers. All of our events are listed on our Eventbrite page at thebusinessofsports.eventbrite.com, and each city will have its own direct link…
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