Sports Marketing

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  • Beach Games Moving Ahead…

    Sports Marketing & PR Roundup
    admin
    17 Nov 2014 | 1:55 pm
    While the US continues to look for a potential bid city for the 2024 Olympics, another property, one outside of the Olympic window but with a huge upside for a younger and more engaged global audience, this week got the OK to go ahead. Welcome to the calendar, The World Beach Games, which received formal approval from the Association of National Olympic Committees and Sport Accord this past week. The Asian beach Games were recently completed to great success, showing the amazing potential of sand and water sports as both a TV and a digital property going forward.   Sand castle building?
  • Making Money Online Selling Sports Merchandise And Gear

    Sports Networker
    Jennifer Smith
    11 Nov 2014 | 9:00 am
    If you have a line of sports merchandise or gear that you’d like to promote and sell to athletes and fans alike, then you may just want to build an eCommerce business. It’s much cheaper to start than opening up a store because of low overheads, and it’s easier to manage because of software automation. Additionally, making money online may be as profitable or more profitable than a small store because of the Internet’s national and global reach. Making Money Online vs. Brick & Mortar Starting Costs Buying an eCommerce store is far more sensible than buying a…
  • Hashtag Tuesday: #ISS2014

    The Business of Sports
    russell@thebusinessofsports.com (Russell Scibetti)
    18 Nov 2014 | 6:18 am
    Tweet It’s time for another edition of Hashtag Tuesday which features insights from sports business professionals on a variety of topics, all collected via specific hashtags. This week, I collected some of the best tweets from the 9th Annual Ivy Sports Symposium that were shared via the #ISS2014 hashtag. The content covers a wide range of sports business topics, from culture and entrepreneurship to media and engagement. Enjoy! View the story “#ISS2014″ on Storify
  • Is Major League Baseball Losing its Popularity? How Can It Be Stopped?

    Sports Networker
    Jennifer Smith
    20 Nov 2014 | 12:00 pm
    Is America’s pastime becoming a thing of the past? Baseball is currently the nation’s second-favorite sport, trailing only football. Despite this ranking, most baseball economists are reporting that baseball game attendance and popularity is on a steady decline. Unless Major League Baseball (MLB) does something to gain the attention of modern viewers, it’s not going to fair well (popularity-wise) in the years to come. A report released May 29th, 2013, shows that MLB game attendance had declined 2.9 percent. Some teams saw more declines in attendance than others. For instance, the…
  • The Power of 12 in Seattle

    The Business of Sports
    russell@thebusinessofsports.com (Russell Scibetti)
    17 Nov 2014 | 5:29 am
    Tweet It’s a fairly well-known fact in the industry that the Seattle Seahawks have an official agreement with Texas A&M for the use of “12th Man”, a phrase that A&M had previously trademarked. Earlier this year, Darren Rovell reported that Seattle only pays $5,000 per year for this, but they cannot use the term on merchandise (even though, as also reported by Mr. Rovell, the Seahawks #12 “Fan” jersey was a top-10 best selling jersey back in March of this year). With that quick background in place, the point of this post is to truly highlight how…
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    Sports Networker

  • Is Major League Baseball Losing its Popularity? How Can It Be Stopped?

    Jennifer Smith
    20 Nov 2014 | 12:00 pm
    Is America’s pastime becoming a thing of the past? Baseball is currently the nation’s second-favorite sport, trailing only football. Despite this ranking, most baseball economists are reporting that baseball game attendance and popularity is on a steady decline. Unless Major League Baseball (MLB) does something to gain the attention of modern viewers, it’s not going to fair well (popularity-wise) in the years to come. A report released May 29th, 2013, shows that MLB game attendance had declined 2.9 percent. Some teams saw more declines in attendance than others. For instance, the…
  • Top Career Crushing Sports Injuries and What We Can Do to Stop Them

    Ryan Griffiths
    18 Nov 2014 | 9:00 am
    Injuries are part of playing sports, but sometimes we wonder if sports injuries have to be so devastating. Players bank on their health for a paycheck and, at the same time, they have to entertain demanding fans. If they don’t perform, they won’t be around for long. Some think that some sports, like football, need an overhaul because of the severity of injuries when they do occur. Should national leagues be paying more attention to these injuries? And, what can be done, if anything, to minimize or eliminate them? Here are just a few examples of devastating sports injuries and what could…
  • Lacrosse Is The Fastest Growing Sport In America?

    Jennifer Smith
    13 Nov 2014 | 9:15 am
    While almost every American is aware of the popularity of the NFL, NCAA, NBA, MLB and NHL; most would be stumped if asked which is the fastest growing team sport. If someone were to hazard a guess, they would most likely be wrong, because the fastest growing sport is none of these. It’s lacrosse. Fastest Growing Sport According to an annual report by US Lacrosse,“A record total of 746,859 players competed on organized lacrosse teams in 2013. The growth rate from last year (722,205) was 3.4 percent and youth participation topped 400,000 for the first time ever.” Two Reasons for The…
  • Making Money Online Selling Sports Merchandise And Gear

    Jennifer Smith
    11 Nov 2014 | 9:00 am
    If you have a line of sports merchandise or gear that you’d like to promote and sell to athletes and fans alike, then you may just want to build an eCommerce business. It’s much cheaper to start than opening up a store because of low overheads, and it’s easier to manage because of software automation. Additionally, making money online may be as profitable or more profitable than a small store because of the Internet’s national and global reach. Making Money Online vs. Brick & Mortar Starting Costs Buying an eCommerce store is far more sensible than buying a…
  • Gender Equality in Sports – Is It Coming?

    Keith McFarland
    4 Nov 2014 | 12:00 pm
    Beyond gender, what difference exists between male and female sporting events? I’m a sports fan. I love watching a good contest. Both genders play team ball, need good coaching, and want fan support. Winning championships is the goal, regardless of sport or player. Either sex can have good and bad games. Each, as individuals or teams, must overcome adversities. Who is better is best debated among fans and pundits. For my thinking, the two are really complementary, having much in common. And when assessing today’s society, I’m surprised we’re not seeing more collaboration, especially…
 
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    Uploads by Lewis Howes

  • Jennifer Paige and Lewis Howes cover "Strong Enough" by Che

    5 Nov 2014 | 7:55 am
    Jennifer Paige and Lewis Howes cover "Strong Enough" by Che Getting after it :) From: Lewis Howes Views: 1049 17 ratings Time: 02:06 More in Comedy
  • Following your dreams

    26 Feb 2014 | 7:29 pm
    Following your dreams Do you have big dreams? Here's a way to achieve them. More at http://lewishowes.com. From: Lewis Howes Views: 1466 35 ratings Time: 10:20 More in Entertainment
  • How to Get In The Zone and Reach Flow with Steven Kotler (The Rise of Superman)

    25 Feb 2014 | 3:27 am
    How to Get In The Zone and Reach Flow with Steven Kotler (The Rise of Superman) Want to get In The Zone? Learn to become Superman in this episode http://lewishowes.com/flow Steven Kotler explains what Flow is in his new book and it's all... From: Lewis Howes Views: 2770 15 ratings Time: 02:04 More in Entertainment
  • Why Feedback is a Key to Your Greatness In Business and Life

    13 Feb 2014 | 1:45 pm
    Why Feedback is a Key to Your Greatness In Business and Life Want to achieve greatness in your business and life? The Key is Feedback http://lewishowes.com/leadership/key-to-greatness/ From: Lewis Howes Views: 5634 95 ratings Time: 07:37 More in Entertainment
  • Top 10 Ways to Make Money Online - Lewis Howes

    29 Jan 2014 | 2:28 pm
    Top 10 Ways to Make Money Online - Lewis Howes Learn the Top 10 Ways to Make Money Online - http://lewishowes.com/entrepreneur/10-ways-to-make-money-online/ In this video I break down the 10 ways to earn ... From: Lewis Howes Views: 67731 487 ratings Time: 06:42 More in Entertainment
 
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    The Business of Sports

  • Infographic Friday: Fantasy Football

    russell@thebusinessofsports.com (Russell Scibetti)
    21 Nov 2014 | 5:48 am
    Tweet It’s time for another edition of Infographic Friday. This one comes to us from Data Informed and provides some interesting stats on the fantasy football industry, including the size of the marketing, demographics of the participants and volume of data consumption.
  • Hashtag Tuesday: #ISS2014

    russell@thebusinessofsports.com (Russell Scibetti)
    18 Nov 2014 | 6:18 am
    Tweet It’s time for another edition of Hashtag Tuesday which features insights from sports business professionals on a variety of topics, all collected via specific hashtags. This week, I collected some of the best tweets from the 9th Annual Ivy Sports Symposium that were shared via the #ISS2014 hashtag. The content covers a wide range of sports business topics, from culture and entrepreneurship to media and engagement. Enjoy! View the story “#ISS2014″ on Storify
  • The Power of 12 in Seattle

    russell@thebusinessofsports.com (Russell Scibetti)
    17 Nov 2014 | 5:29 am
    Tweet It’s a fairly well-known fact in the industry that the Seattle Seahawks have an official agreement with Texas A&M for the use of “12th Man”, a phrase that A&M had previously trademarked. Earlier this year, Darren Rovell reported that Seattle only pays $5,000 per year for this, but they cannot use the term on merchandise (even though, as also reported by Mr. Rovell, the Seahawks #12 “Fan” jersey was a top-10 best selling jersey back in March of this year). With that quick background in place, the point of this post is to truly highlight how…
  • Talking CRM on the Sports Geek Podcast

    russell@thebusinessofsports.com (Russell Scibetti)
    13 Nov 2014 | 6:14 am
    Tweet Last week I had the chance to join Sean Callanan for the latest episode of his SportsGeek podcast. In the show we discussed several topics, including: My background in sports business and how my IT training helped Strategies around fan data collection tactics Driving CRM adoption in sports by understanding the WIIFY (“What’s In It For You”) The changing landscape of how to monetize through social media The volume of content available and the importance of a team’s direct relationship with fans (see my article in SBJ) My recent transition from the New…
  • The Only Real Game

    russell@thebusinessofsports.com (Russell Scibetti)
    8 Nov 2014 | 5:21 pm
    Tweet I was recently contacted by local, long-time sports marketing executive Randye Ringler about a film project she’s been involved with, a humanitarian baseball documentary called “The Only Real Game.” Here is a quick summary of what the film is about and the official trailer. THE ONLY REAL GAME is a fighters’ and dreamers’ story about the magic of baseball for people in a remote and troubled place. Once princely Manipur, a strife-torn border state in northeast India, defies civil war, drugs, gun traffic, and HIV/AIDS through love of our national pastime. Dreams…
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    Sports Marketing & PR Roundup

  • Lessons From A Lifer At ESPN…

    admin
    19 Nov 2014 | 4:07 pm
    When we were lucky enough to be asked to update our text “Sports Publicity” in 2013, we called on several of those in the media industry who have been around the evolving world of communications for a while, and asked them what they have seen in terms of changes and how they have been able to adapt to the changing world and remain successful.   The sampling of sports communications execs ranged from those at media companies like NBC and Sports Illustrated to agencies like Taylor and leagues like the NBA. However one of the stories that struck is the most was the narrative told by…
  • The Largest College “Conference” In The U.S. Looks To Grow…

    admin
    18 Nov 2014 | 5:15 pm
    For those not of a certain age, or not involved in college athletics, you probably don’t know how powerful the Eastern College Athletic Conference, or ECAC, was, or how big it remains today. Made up of hundreds of schools, many now on the Division II or III level, the ECAC is still the largest group of colleges that work together in athletics in the United States. At one point, before the current conference structure really took hold in the Eastern United States, the ECAC was it, controlling not just smaller college athletic governance but the biggest schools as well, especially in…
  • Beach Games Moving Ahead…

    admin
    17 Nov 2014 | 1:55 pm
    While the US continues to look for a potential bid city for the 2024 Olympics, another property, one outside of the Olympic window but with a huge upside for a younger and more engaged global audience, this week got the OK to go ahead. Welcome to the calendar, The World Beach Games, which received formal approval from the Association of National Olympic Committees and Sport Accord this past week. The Asian beach Games were recently completed to great success, showing the amazing potential of sand and water sports as both a TV and a digital property going forward.   Sand castle building?
  • The Changing Landscape of College Sports Business…

    admin
    15 Nov 2014 | 6:45 am
    The college sports landscape is undergoing as much change from the business side as it is on the fields of play. Issues like the rights of student-athletes, the cost-benefit of massive programs, the role athletics should play in the college environment and how the digital and social world can help or hinder business, continue to churn.   Into the mix comes some interesting “attacker” companies to try and solve those issues, one of which is Virginia-based Rockbridge Sports, Media and Entertainment. We caught up with Rich Klein – Co-Founder and Principal, to get his take on the…
  • Ivy Sports Symposium Returns To Its Princeton Roots

    admin
    14 Nov 2014 | 4:16 am
    Every year for the past nine years in the middle of November the Ivy Sports Symposium brings together leaders in the sports industry as well as hundreds of students and rising professionals for a jam-packed day of thought leadership, advice and networking. Back in the Garden State this year after stops on the campuses of Harvard, Columbia and Penn the last three years, the Symposium is one of the few student-run large scale gatherings for sports business, and its speakers list is reflective of the prestigious schools the Ivy League represents worldwide. This year’s event is the first one…
 
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    UO Business Blogs

  • The Environmentalist’s Dilemma

    bfranek@uoregon.edu
    20 Nov 2014 | 8:56 am
    One of the best things about being a runner is that I get to be (have to be) outside everyday. Rain or shine; in my hometown or halfway across the world. I have gone to the tops of mountains, seen beautiful sunsets, traversed muddy trails, and viewed pristine lakes. Because of this, nature has always held extreme value in my mind and it kills me to think that someday this beauty will look very different. This is what moved me toward sustainable business and ultimately led me to the Net Impact conference. It was immediately clear that most people there were brought there by passion like mine,…
  • 6 Ways to Stay Sane Abroad

    Andrea Teslia
    17 Nov 2014 | 2:23 pm
    Moving to Oregon, from Toronto, to pursue my MBA in Sustainable Business practices from the University of Oregon has brought so many changes upon my life that they’re hard to count.  I’m clearly still me, but in such a bizzarro-world setting that you realize you’re kind of a bizzaro-world you.  So am I my own bizzaro-world self? That would contradict everything Seinfeld has taught us! Sometimes I’ll be doing my own thing, then suddenly clue into where I am and what I’m doing and I’m like “Wow, I’m in the United States, this is my life”.  I think we tend to default…
  • Why Studying Math is a Sexy Choice for Your Future

    Jacob Rosen
    14 Nov 2014 | 9:09 am
    Howdy, Oregon MBA blog. My name is Jacob Rosen and I’m a first-year in the Warsaw Sports Marketing Center program. While many of my new classmates here in Eugene know me as a loudly proud Ohioan and non-stop sports blogger, many recognize me most as the MBA class of 2016’s token math guy. I majored in applied mathematical economics with minors in Spanish and business administration during my undergrad at the University of Dayton. I selected Dayton similarly to how I picked Oregon – both schools had attractive existing programs in niche subjects and the schools’ warmhearted communities…
  • Exactly Where I’m Supposed to Be

    Kelly Kilker
    13 Nov 2014 | 9:06 am
    Why am I here? Can I handle this? Was this the right decision? Admittedly, those questions have popped into my head several times over these first six weeks of my first term at the University of Oregon. Am I in over my head? A little bit about me: I was born and raised in south Florida and attended Florida State University for my undergraduate business degree, majoring in Finance and Marketing. I am truly a Florida girl! I have never wrestled an alligator, but I love the outdoors, the beach, and the sun. Graduating in 2005, I was lucky to find a good job and spent almost ten years working for…
  • Paving My Own Way

    Christine Lutz
    11 Nov 2014 | 9:26 am
    Growing up as the daughter of a college basketball coach, I was blessed with a childhood that gave me the unique opportunity to be a fly on the wall in the world of college athletics. My father has been at a variety of schools at different levels as both head coach and assistant coach, and currently he is the Associate Head Men’s Basketball coach at North Carolina State University. This upbringing and constant exposure and involvement in college basketball instilled in me an extreme passion for sports. All throughout grade school, I never missed a home basketball game and once I started…
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    Sports Business Radio blogs

  • Sports Businss Radio Road Show Heads to UCLA for chat with Baron Davis on December 4th

    Brian Berger
    31 Oct 2014 | 11:45 am
    We're excited to announce that the Sports Business Radio Road Show presented by @Postano is headed to the UCLA campus on December 4th. Sports Business Radio host Brian Berger will interview former UCLA and NBA star Baron Davis in front of an audience comprised of sports business students from UCLA's @CenterforMEMES. Davis is a savvy businessman and will discuss his business acumen as well as life following his very successful NBA career. The conversation with Davis at UCLA will be recorded and will air on an upcoming edition of Sports Business Radio. The Sports Business Radio Road Show…
  • Former NFL Players Association President Kevin Mawae Joins Sports Business Radio for In-depth Interview about NFL

    Brian Berger
    2 Oct 2014 | 8:52 pm
    Kevin Mawae, former President of the NFL Players Association and 16-year NFL veteran goes one-on-one with Sports Business Radio host Brian Berger to provide insight on what current and former NFL players think of NFL Commissioner Roger Goodell. Mawae also shares his observations of Goodell's relationship with NFL owners. Mawae also shares his thoughts on the NFL's efforts regarding player safety and what the league needs to do to address player discipline. Mawae was the NFLPA President during the lockout in 2011 and was involved in the negotiations of a new CBA. Listen on iTunes or via this…
  • Sports Busness Radio Examines the NFL in Crisis

    Brian Berger
    23 Sep 2014 | 7:16 am
    Sports Business Radio host Brian Berger and Yahoo! Sports NFL reporter Rand Getlin (@Rand_Getlin) closely examine the NFL in crisis after high profile off the field controversies involving Ray Rice, Adrian Peterson, Greg Hardy and other players involved in domestic violence. What do these controversies mean for the future of the NFL and the league's Commssioner Roger Goodell? Listen to the latest episode of Sports Business Radio here: http://www.sportsbusinessradio.com/audio/2014/09/sbr-17-september-2014 The Sports Business Radio podcast can also be downloaded on iTunes, Tunein Radio,…
  • Sports Business Radio Host & Crisis PR Expert Brian Berger Weighs in on Roger Goodell Press Conference

    Brian Berger
    23 Sep 2014 | 7:12 am
    Sports Business Radio host and crisis PR expert Brian Berger weighs in on NFL Commissioner Roger Goodell's press conference. Berger on the Fox Sports Radio network: http://www.foxsportsradio.com/articles/jt-the-brick-399356/brian-berger-... Berger on the Bald Faced Truth with John Canzano on 750AM The Game in Portland: https://soundcloud.com/bergerb1215/bft-brian-berger-09-19-14
  • We Preview the Top NFL Sports Business Storylines on the Latest Edition of Sports Business Radio

    Brian Berger
    5 Sep 2014 | 4:27 pm
    Jason Cole, NFL reporter for the Bleacher Report joins us to preview the upcoming NFL season and discuss the top sports business storylines. We also discuss Colts owner Jim Irsay's suspension and fine as well as Houston Texans DE JJ Watt's new $100M contract. Brian Cheek of Postano joins us to discuss what Postano will be doing with teams like the Dallas Cowboys and Arizona Cardinals this NFL season to help them engage with their fans via social media. We also discuss the sports business headlines of the week including Kevin Durant's new contract with Nike. Listen to the latest edition of…
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    The Business of Sports

  • Infographic Friday: Fantasy Football

    russell@thebusinessofsports.com (Russell Scibetti)
    21 Nov 2014 | 5:48 am
    Tweet It’s time for another edition of Infographic Friday. This one comes to us from Data Informed and provides some interesting stats on the fantasy football industry, including the size of the marketing, demographics of the participants and volume of data consumption.
  • Hashtag Tuesday: #ISS2014

    russell@thebusinessofsports.com (Russell Scibetti)
    18 Nov 2014 | 6:18 am
    Tweet It’s time for another edition of Hashtag Tuesday which features insights from sports business professionals on a variety of topics, all collected via specific hashtags. This week, I collected some of the best tweets from the 9th Annual Ivy Sports Symposium that were shared via the #ISS2014 hashtag. The content covers a wide range of sports business topics, from culture and entrepreneurship to media and engagement. Enjoy! View the story “#ISS2014″ on Storify
  • The Power of 12 in Seattle

    russell@thebusinessofsports.com (Russell Scibetti)
    17 Nov 2014 | 5:29 am
    Tweet It’s a fairly well-known fact in the industry that the Seattle Seahawks have an official agreement with Texas A&M for the use of “12th Man”, a phrase that A&M had previously trademarked. Earlier this year, Darren Rovell reported that Seattle only pays $5,000 per year for this, but they cannot use the term on merchandise (even though, as also reported by Mr. Rovell, the Seahawks #12 “Fan” jersey was a top-10 best selling jersey back in March of this year). With that quick background in place, the point of this post is to truly highlight how…
  • Talking CRM on the Sports Geek Podcast

    russell@thebusinessofsports.com (Russell Scibetti)
    13 Nov 2014 | 6:14 am
    Tweet Last week I had the chance to join Sean Callanan for the latest episode of his SportsGeek podcast. In the show we discussed several topics, including: My background in sports business and how my IT training helped Strategies around fan data collection tactics Driving CRM adoption in sports by understanding the WIIFY (“What’s In It For You”) The changing landscape of how to monetize through social media The volume of content available and the importance of a team’s direct relationship with fans (see my article in SBJ) My recent transition from the New…
  • The Only Real Game

    russell@thebusinessofsports.com (Russell Scibetti)
    8 Nov 2014 | 5:21 pm
    Tweet I was recently contacted by local, long-time sports marketing executive Randye Ringler about a film project she’s been involved with, a humanitarian baseball documentary called “The Only Real Game.” Here is a quick summary of what the film is about and the official trailer. THE ONLY REAL GAME is a fighters’ and dreamers’ story about the magic of baseball for people in a remote and troubled place. Once princely Manipur, a strife-torn border state in northeast India, defies civil war, drugs, gun traffic, and HIV/AIDS through love of our national pastime. Dreams…
 
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