Sports Marketing

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  • The Business of Stadium Tours

    The Business of Sports
    russell@thebusinessofsports.com (Russell Scibetti)
    13 Aug 2014 | 9:31 am
    Tweet The NFL season is quickly approaching and fans across the country are getting their tickets ready. Game tickets, however, won’t be the only way some fans can get into football stadiums this season. Along with games every weekend (and some weekdays), many franchises are monetizing their stadiums on off-days and during the offseason by hosting stadium tours. While in the scheme of things, stadium tours might seem like a pretty small part of the business, it has several great benefits that could be easily overlooked: For some fans, the cost of tickets might simply be too expensive for…
  • College Kicks Off; Shows True Colors In Cool Promo…

    Sports Marketing & PR Roundup
    admin
    26 Aug 2014 | 6:10 pm
    Following William Morris Endeavor’s acquisition of IMG, there’s been talk of collaboration — using WME talent in IMG marketing. A great example of that collaboration came to light this week as college football kicks off. With 12,000 US retailers supporting the event and promotion in full force, WME client BRAD PAISLEY has signed on as the face of the College Colors Day social media push. You will be seeing pictures and videos of Brad in his West Virginia gear as well as posts for other IMG schools this week. Paisley is also cutting 18 video snippets for schools —…
  • How To Play Tennis Mentally

    Sports Networker
    Thomas Daniels
    26 Aug 2014 | 10:52 am
    You need to learn how to play tennis mentally after you reach a certain level in this game. Everything is going to boil down to your mental game and you will always play up the imag you have of the match and your opponent.  Many players know how to play the game, but very few know how to play the mental game. The ones that do, are the ones that become Champions. The rest become good at losing and making excuses.  Which category are you in now?  Champions have mastered the mental game by learning to control their fears and dominating their emotions.  I have been studying the mental aspect…
  • Little League and American Ethics

    Sports Networker
    Butch Bracknell
    19 Aug 2014 | 8:05 am
    I have been coaching youth sports, particularly Little League, since my kids have been old enough to be interested – about 10 years now. My oldest son plays “travel” baseball, where individual teams organize separate of summer Little League and play each other in area and interstate tournaments run mostly by commercial companies. A few big outfits run national tournaments, like Cooperstown Dreams Park in New York, Ripken Baseball in South Carolina and Maryland, Big League Dreams in Texas, and ESPN Wide World of Sports in Florida. When you travel to these tournaments, you see a wide…
  • Which Big Business Makes A Good Race Sponsor?

    Sports Networker
    Eitan Hefetz
    22 Aug 2014 | 9:59 am
    With sponsorship spending on endurance sports events exceeding the $108 million per year, its no wonder big business is sponsoring these events. The mid-to-high socio-economic class of endurance events participants attracts many brands to sponsor endurance events. Interestingly enough many of these big business brands are not the typical sporting brands one would expect to find. Would a laundry detergent brand make a good running race sponsor? How about a deodorant brand or a cellular carrier? Putting your brand’s logo in front of your target audience is one thing, while tying your…
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    Sports Networker

  • How To Play Tennis Mentally

    Thomas Daniels
    26 Aug 2014 | 10:52 am
    You need to learn how to play tennis mentally after you reach a certain level in this game. Everything is going to boil down to your mental game and you will always play up the imag you have of the match and your opponent.  Many players know how to play the game, but very few know how to play the mental game. The ones that do, are the ones that become Champions. The rest become good at losing and making excuses.  Which category are you in now?  Champions have mastered the mental game by learning to control their fears and dominating their emotions.  I have been studying the mental aspect…
  • Which Big Business Makes A Good Race Sponsor?

    Eitan Hefetz
    22 Aug 2014 | 9:59 am
    With sponsorship spending on endurance sports events exceeding the $108 million per year, its no wonder big business is sponsoring these events. The mid-to-high socio-economic class of endurance events participants attracts many brands to sponsor endurance events. Interestingly enough many of these big business brands are not the typical sporting brands one would expect to find. Would a laundry detergent brand make a good running race sponsor? How about a deodorant brand or a cellular carrier? Putting your brand’s logo in front of your target audience is one thing, while tying your…
  • Little League and American Ethics

    Butch Bracknell
    19 Aug 2014 | 8:05 am
    I have been coaching youth sports, particularly Little League, since my kids have been old enough to be interested – about 10 years now. My oldest son plays “travel” baseball, where individual teams organize separate of summer Little League and play each other in area and interstate tournaments run mostly by commercial companies. A few big outfits run national tournaments, like Cooperstown Dreams Park in New York, Ripken Baseball in South Carolina and Maryland, Big League Dreams in Texas, and ESPN Wide World of Sports in Florida. When you travel to these tournaments, you see a wide…
  • Financial Planning and Pro Athletes: Players In Investment Trouble

    Steve Richards
    31 Jul 2014 | 9:15 am
    On the topic of financial planning, American economist Paul Samuelson once said, “Investing should be more like watching paint dry or watching grass grow. If you want excitement, take $800 and go to Las Vegas.” Of course, some athletes have no problems going to Vegas, and they take a lot more than $800 with them. For example, golfer John Daly once claimed that he lost between $50 million and $60 million on bad bets. If the rest of us had $50 million to lose, we’d probably invest in the stock market. In fact, a lot of athletes invest their millions in securities or in business ventures.
  • PGA Tour Needs A Star BRAND, Not A Star Golfer

    Ryan Nowack
    16 Jul 2014 | 11:15 am
    Golf journalists, analysts, and fans alike have been discussing the sport’s future at quite some length in recent years. Seemingly since that now infamous night involving Tiger Woods in November 2009, when the most iconic sports icon came crashing (no pun intended) down to earth, golf has been searching for its next star. When Rory McIlroy won the U.S Open in 2011 and then followed it up with a PGA Championship victory in 2012, everyone in the golf world let out a collective sigh of relief – they had a star again. They had a new face of the sport and someone to carry the PGA Tour…
 
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    The Business of Sports

  • Infographic Friday: The Halftime Deal

    russell@thebusinessofsports.com (Russell Scibetti)
    22 Aug 2014 | 6:03 am
    Tweet It’s time for another edition of Infographic Friday. Today’s entry comes to us from Marketplace Business as part of a recent article on the NFL’s interest in having artists pay to perform at halftime of the Super Bowl. I had a chance to talk to the author, Sally Herships, and she was nice enough to include a quote from me in the article. The infographic highlights a couple of key numbers about the halftime performance, and the two that are most relevant to this discussion are the lifts in sales that Madonna and Bruno Mars both saw right after performing. There is…
  • The Sports Documentary Business Keeps Growing

    russell@thebusinessofsports.com (Russell Scibetti)
    20 Aug 2014 | 6:28 am
    Tweet Today’s post comes from our partnership with the Columbia University Graduate Program in Sports Management. You can follow them on Twitter at @CUSportsBiz. “You always look for those stories that have a ‘wow’ factor, ones that you are amazed that haven’t been told and then you try to find the right people to help bring them to life.” Those were the words of producer Wes Smith when he recently addressed a class of  high school students at Columbia University enrolled in a Sports Business summer course after a screening of his latest project “Forgotten Four,” which…
  • Manchester United Investor Presentation

    russell@thebusinessofsports.com (Russell Scibetti)
    19 Aug 2014 | 6:25 am
    Tweet One of the benefits from a sports team being publicly owned and traded is the ability to learn more about their financials and business model. So when I saw this Manchester United Investor Presentation on Twitter (thanks @BOSSummit and @sportinaus), I had to share it here. Here are some of the important items included in the report, and I encourage everyone to read the entire presentation below. The global breakdown of their social audience, especially in Asia The tremendous growth in commercial revenue, going from 27% to 42% of their business since 2007 The USA is the fastest…
  • #SBNight New York Networking Event

    russell@thebusinessofsports.com (Russell Scibetti)
    18 Aug 2014 | 5:32 am
    Tweet I’m excited to announce that we’ve scheduled our #SBNight New York – Fall 2014 Sports Business Networking Event! What: Casual networking with your industry peers When: Tuesday, September 16 from 6:30 to 9:30PM Where: The Liberty NYC (29 West 35th St.) Why: Because we can all benefit from growing our professional networks! Come out and network with other sports business professionals that work or live in the New York area. All backgrounds are welcome, from those just starting out to industry veterans. Our New York events are always the biggest, with up to 150+ attendees.
  • The Business of Stadium Tours

    russell@thebusinessofsports.com (Russell Scibetti)
    13 Aug 2014 | 9:31 am
    Tweet The NFL season is quickly approaching and fans across the country are getting their tickets ready. Game tickets, however, won’t be the only way some fans can get into football stadiums this season. Along with games every weekend (and some weekdays), many franchises are monetizing their stadiums on off-days and during the offseason by hosting stadium tours. While in the scheme of things, stadium tours might seem like a pretty small part of the business, it has several great benefits that could be easily overlooked: For some fans, the cost of tickets might simply be too expensive for…
 
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    Sports Marketing & PR Roundup

  • College Kicks Off; Shows True Colors In Cool Promo…

    admin
    26 Aug 2014 | 6:10 pm
    Following William Morris Endeavor’s acquisition of IMG, there’s been talk of collaboration — using WME talent in IMG marketing. A great example of that collaboration came to light this week as college football kicks off. With 12,000 US retailers supporting the event and promotion in full force, WME client BRAD PAISLEY has signed on as the face of the College Colors Day social media push. You will be seeing pictures and videos of Brad in his West Virginia gear as well as posts for other IMG schools this week. Paisley is also cutting 18 video snippets for schools —…
  • Golf, Tennis Take Their Annual Bite Of The Apple…

    admin
    25 Aug 2014 | 6:43 pm
    The perception is, if you want to succeed on Madison Avenue fully, then you need to bring the game to those making the decision. Every team sport, as well as air racing, triathlons, hot dog eating, even surfing, have tried to show the value of their product by coming as perilously close to Gotham as possible at least every few years. Formula 1 will try it again in a few years…NASCAR, for its mega success, still scratches its head with the closest race a few hours away at “The Tricky Triangle” at Pocono, and the same goes for Indy Car. You can bring the personalities, the drivers, the…
  • Another Simple Idea “Kicks” In…

    admin
    24 Aug 2014 | 11:49 am
    The beauty of the Ice Bucket Challenge came out of its simplicity, combined with its viral nature. An easy to understand, uncomplicated act that everyone “gets,” tied to a charity. No need for tools, signups, pledges or pink shorts; 100 percent goes right to the charity. So with that in mind we came across another idea gaining some steam for September. A simple game of kickball. While not as easy as dumping an ice bucket, kickball, like a simple game of catch (another idea which has been used to grow charity initiatives in minor league baseball in recent years), kickball is simple, easy…
  • Smart Like A Fox…

    admin
    22 Aug 2014 | 6:52 pm
    With the NFL season on the horizon, Tanner Simkins caught up with recent NFLPA President and current Harvard MBA President Domonique Foxworth to talk about the league and where he is today in Cambridge… Domonique Foxworth, former NFL cornerback and NFLPA President, is now an MBA candidate at Harvard Business School. Recently, we caught up with Foxworth for a discussion on his NFLPA Presidency, his MBA progress at HBS, and more. (A detailed biography for Foxworth is provided after the Q&A). You can connect with Foxworth on Twitter. Full Court Press: You helped shape the new…
  • Mixing Sports and Broadway…

    admin
    20 Aug 2014 | 5:00 am
    Below is the latest q and a by Tanner Simkins, this one with sports marketing legend Tony Ponturo (who I have had the honor to personally work with on four projects in recent years). We sat down with sports marketing legend, Tony Ponturo, to discuss his role as producing partner for Broadway productions like Bronx Bombers, Lombardi and Magic/Bird and how theater and his longtime career in sports marketing play together. He and producing partner Fran Kirmser also recently acquired the rights to the life story of Joe Louis for film and stage, and have numerous other projects in the pipeline,…
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    UO Business Blogs

  • Job Shadow Day at Intel

    UO Business
    11 Aug 2014 | 2:09 pm
    Pre-business student Dan Rucker spent his Job Shadow day exploring the world of corporate finance at Intel. How did you prepare for the job shadow day? I went over questions to ask them as well as questions I needed to be ready to respond to. What did you do during your day at the company? I got to listen in on a few conference calls and see what my job shadow sponsor worked on during an average day. I also had one-on-ones with many of her coworkers to ask questions about their experiences and job functions What was the most memorable part of the day? The last conference call that I was able…
  • Transactive Energy in Oregon?

    lstrohm@uoregon.edu
    14 Jul 2014 | 4:21 pm
    What on earth is “transactive energy” and is it a good economic development idea for Oregon? Karl Mundorff of Oregon BEST invited us to participate in an initial conversation about it with many others this week. James Mater of QualityLogic, who is also Chair of Smart Grid Oregon, introduced this very technical topic. What is a smart grid? It is modern electricity delivery that allows two-way energy demand management between customers and electricity generators or utilities. It makes our grid more efficient, more reliable, more able to support distributed renewable energy sources. The…
  • Not My Father’s Vietnam

    Collin Hoyer
    1 Jul 2014 | 10:20 am
    I wish I could describe the look on my parents’ faces when I told them that I had accepted an internship near Ho Chi Minh City in Vietnam. I watched as two of their emotions clashed with one another: an internal war pitted excitement versus unrelenting fear. We hugged, we celebrated, but perhaps what is most important to this story are the things that were left unsaid. My parents’ body language suggested there was a passenger of doubt resting comfortably on both of their shoulders. My parents were both children of the 1950s, coming into adulthood right as the world watched the United…
  • 18 Years in the Making

    ebrock4@uoregon.edu
    11 Jun 2014 | 9:45 am
    It all started in second grade when I was bitten by a deer tick and contracted Lymes Disease.  At the age of 8, I already had arthritis-like symptoms, and my knees were among the most affected joints.  From that time, I cared more about how shoes made my knees feel instead of how they looked.  Nike worked the best, plus Nike always had cool new innovations and technologies coming out, and I wanted to try them all.  The obsession with Nike shoes remained, when it was time to select a college and begin planning what I wanted to do with my life. After visiting Iowa State and seeing their…
  • Diving into a day at bell+funk

    UO Business
    9 May 2014 | 3:49 pm
    Anna Seydel explored her interest in marketing by spending a day at Eugene-based boutique marketing agency bell+funk. Read on for the story of her day there. During spring break of my sophomore year, I job shadowed at bell+funk. bell+funk is a small marketing agency located in the heart of downtown Eugene. To prepare for my job shadow, I researched the company and participated in the dress rehearsal put on by the Job Shadow Program. At the dress rehearsal, we discussed what we could do to gain the most from our experience. This included dressing correctly, giving a strong handshake, and…
 
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    The Business of Sports

  • Infographic Friday: The Halftime Deal

    russell@thebusinessofsports.com (Russell Scibetti)
    22 Aug 2014 | 6:03 am
    Tweet It’s time for another edition of Infographic Friday. Today’s entry comes to us from Marketplace Business as part of a recent article on the NFL’s interest in having artists pay to perform at halftime of the Super Bowl. I had a chance to talk to the author, Sally Herships, and she was nice enough to include a quote from me in the article. The infographic highlights a couple of key numbers about the halftime performance, and the two that are most relevant to this discussion are the lifts in sales that Madonna and Bruno Mars both saw right after performing. There is…
  • The Sports Documentary Business Keeps Growing

    russell@thebusinessofsports.com (Russell Scibetti)
    20 Aug 2014 | 6:28 am
    Tweet Today’s post comes from our partnership with the Columbia University Graduate Program in Sports Management. You can follow them on Twitter at @CUSportsBiz. “You always look for those stories that have a ‘wow’ factor, ones that you are amazed that haven’t been told and then you try to find the right people to help bring them to life.” Those were the words of producer Wes Smith when he recently addressed a class of  high school students at Columbia University enrolled in a Sports Business summer course after a screening of his latest project “Forgotten Four,” which…
  • Manchester United Investor Presentation

    russell@thebusinessofsports.com (Russell Scibetti)
    19 Aug 2014 | 6:25 am
    Tweet One of the benefits from a sports team being publicly owned and traded is the ability to learn more about their financials and business model. So when I saw this Manchester United Investor Presentation on Twitter (thanks @BOSSummit and @sportinaus), I had to share it here. Here are some of the important items included in the report, and I encourage everyone to read the entire presentation below. The global breakdown of their social audience, especially in Asia The tremendous growth in commercial revenue, going from 27% to 42% of their business since 2007 The USA is the fastest…
  • #SBNight New York Networking Event

    russell@thebusinessofsports.com (Russell Scibetti)
    18 Aug 2014 | 5:32 am
    Tweet I’m excited to announce that we’ve scheduled our #SBNight New York – Fall 2014 Sports Business Networking Event! What: Casual networking with your industry peers When: Tuesday, September 16 from 6:30 to 9:30PM Where: The Liberty NYC (29 West 35th St.) Why: Because we can all benefit from growing our professional networks! Come out and network with other sports business professionals that work or live in the New York area. All backgrounds are welcome, from those just starting out to industry veterans. Our New York events are always the biggest, with up to 150+ attendees.
  • The Business of Stadium Tours

    russell@thebusinessofsports.com (Russell Scibetti)
    13 Aug 2014 | 9:31 am
    Tweet The NFL season is quickly approaching and fans across the country are getting their tickets ready. Game tickets, however, won’t be the only way some fans can get into football stadiums this season. Along with games every weekend (and some weekdays), many franchises are monetizing their stadiums on off-days and during the offseason by hosting stadium tours. While in the scheme of things, stadium tours might seem like a pretty small part of the business, it has several great benefits that could be easily overlooked: For some fans, the cost of tickets might simply be too expensive for…
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    sportswealthonline

  • Australian Rules Football – Round 23 2014 – The Lightning Preview – (Part 1)

    Anthony Oliver
    26 Aug 2014 | 5:26 pm
    Hello Punters! Well….round 23 is upon us and it’s “Helter Skelter” for quite a few teams. The question is who will fold and who will thunder ? Let’s have a look at them! The Collingwood Magpies vs The Hawthorn Hawks – At “The G” on Friday night this is just a warm – up for the Hawks basically. The mongrel money men have served up the cold Pies at $9.50 and the reigning premiers at $1.06……I think those who “have short arms and deep pockets” have lost it. I would pop the plummeting Pies up at around $15.00 skins for…
  • Australian Rules Football – Round 22 2014 – The Lightning Review (Part 2)

    Anthony Oliver
    25 Aug 2014 | 7:19 pm
    Hello one & all…let’s continue on with the review of round 22 2014 around the grounds. The West Coast Eagles vs The Melbourne Demons – An ugly game to be sure about as ugly as the skirt down the street….she’s that ugly when she suits up and heads down to the beach in her bikini “the tide refuses to come in”. This debacle was over before the first whistle to be sure as the Eagles buried the desperado Dee’s by 66 painful points on the horn. It was basically all over by quarter time as the Westies had smashed 5.1 through the sticks to the dirty…
  • Australian Rules Football – Round 22 2014 – The Lightning Review – (Part 1)

    Anthony Oliver
    24 Aug 2014 | 6:05 pm
    Hello one & all!  I’m sorry due to circumstances beyond my control I was unable to preview the full round of games in round 22. Well what a round it was The Power smashed the Blues and catapulted them in to the stratosphere, The Shinboners recorded a gutsy win over the Croweaters, The Bionic Bombers pumped the sinking Suns, West Coast massacred the down and out Demons, the cold Pies fell in over a powered up Giants side, The Hawks came home hard and recorded a win for a change over the clambering Cats, The Dynamic Dockers annihilated the lethargic Lions, Supersonic Sydney smashed…
  • Australian Rules Football – Round 22 2014 – The Lightning Preview (Part 1)

    Anthony Oliver
    19 Aug 2014 | 6:45 pm
    Hello Punters! …Well, round 22 gets underway on Friday night at AO where the Power will host the visiting Boys in Blue. Let’s see what those blokes who “couldn’t lie straight in bed” are offering price wise.  They are offering $1.45 for the Power and $2.75 for the Blues….interesting to say the least. I would slot them both up at $1.50 a piece each of two. The Power don’t “float my boat” and the Blues are quite capable of getting up here as they continue to play out their season with all that they can conjure up. The Power are about as…
  • Australian Rules Football – Round 19 2014 – The Lightning Review (Part 3)

    Anthony Oliver
    19 Aug 2014 | 5:51 pm
    Hello one & all! The final three clashes last Sunday saw the Roo’s rumble, the Giants sliced em and diced em and the Dockers cruised home. The North Melbourne Kangaroos vs The Western Bulldogs – At “The Thunderdome” the rampaging Roos smacked the desperate Doggies by 50 points. The Roo boys strutted their stuff from the “get go” and showed the canines just what they can do on a good day. The Roos showed that they are more than capable of getting the job done. As for the Doggies goals were hard to find on the day as they racked up an unimpressive 8.13 to…
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