Sports Marketing

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  • Three Promos That Scored On Campus…

    Sports Marketing & PR Roundup
    admin
    17 Dec 2014 | 2:56 pm
    As the fall academic calendar comes to a close, a look at three recent promos on the college side that were well done, courtesy of our friends at IMG College. Deck the Halls in Maize and Blue: Michigan: It hasn’t been the best of seasons in Ann Arbor, but the Michigan athletes had some fun with their holiday video campaign. The Wolverines put their own spin on the digital holiday card this year — student-athletes across all sports came together to create Michigan inspired holiday magic. Almost 200,000 people that have viewed this video on Facebook with the best part being the…
  • Finding Sports at The MGM Grand

    Sports Networker
    Ashwin Iyer
    25 Nov 2014 | 7:00 am
    Las Vegas, or as it calls itself “The Entertainment Capital of the World,” has always been renowned for its casinos, fine dining, nightlife and shopping. These certainly tick all the boxes for the majority of visitors, yet just what is there to do for us sports fans? Other than betting of course. If you head over to the MGM Grand Casino & Hotel, you will quickly discover that sports have been more than covered in Vegas through the use of their MGM Grand Garden Arena. The arena seats almost 17,000 people and is where all of the big sporting events take place in Las Vegas. There is…
  • Time to Retire Ticket Fees

    The Business of Sports
    russell@thebusinessofsports.com (Russell Scibetti)
    17 Dec 2014 | 8:12 am
    Tweet During the Black Friday / Cyber Monday marketing blitz, several teams used the offer of “No Ticket Fees!” as their main promotional message, and for good reason. Customers HATE paying ticket fees, and the removal of these fees as a way to “discount without discounting” leads to strong conversion rates and ticket sales. Well the fact that this works should tell us something about the model teams use with their ticketing partner to sell tickets. Simply put… If consumers hate ticket fees, then let’s stop using them! StubHub learned this lesson years…
  • Infographic Friday: CenturyLink Sports Complex

    The Business of Sports
    russell@thebusinessofsports.com (Russell Scibetti)
    12 Dec 2014 | 8:34 am
    Tweet It’s time for another edition of Infographic Friday. This one comes to us TwinsTrivia.com who created an excellent visual breakdown of the Twins’ new spring training complex in Fort Myers, Florida, including information on: Financial and timing details around construction Architectural and design details, including a 360 degree boardwalk Changes in capacity for different buying audiences Renderings of the complex itself
  • Strike A Pose: “Johnny Football” Delivers On Instagram

    Sports Marketing & PR Roundup
    admin
    12 Dec 2014 | 1:15 pm
    It’s a good weekend to be “Johnny Football” or the brands that have engaged with him. He gets to play for one for the Cleveland Browns this week, and the folks at MVP Index did some work to show that of all the NFL athletes they track, no one is more engaging on Instagram. Now that’s engaging…and winning. In terms of total followers, it doesn’t get much better than Vernon Davis, Colin Kaepernick and Johnny Manziel on Instagram. Manziel and Kaepernick lead the pack in the NFL with over 1.3 million each, and Davis isn’t far behind with over 1.2 million. Davis is prolific when it…
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    Sports Networker

  • Contemplating a Sports MBA? Just do it.

    Amy Ranta
    11 Dec 2014 | 9:20 am
    A Masters of Business Administration is a very useful degree in the sports industry. There are many career paths within the industry that require an MBA in order to be successful, and a concentration in Sports Management shows your dedication to the industry. You want to leave your mark and make an impact worth remembering; as it is not only the athletes that make the industry what it is but the business people behind the scenes as well. Sports management careers span professional sports teams, collegiate sports, non-profit sports organizations and schools. There are people managing the day…
  • Poker Fanatic? Here Are The Dream Jobs For You

    Ashwin Iyer
    9 Dec 2014 | 9:00 am
    For many individuals, particularly under the age of 25, earning a career as a professional poker player seems incredibly appealing. For players with the ideal set of skills, a successful professional poker career typically doesn’t come with the boredom of a 9-to-5 existence — a lifestyle that many of us can only dream of. And let’s not forget the opportunity for international travel. However, the world of professional poker is not for the faint of heart, and even the most experienced players may take a break from the game at one point or another to explore other career options.
  • Online Casino Gambling and Betting Best Practices

    Albertson Denim
    4 Dec 2014 | 9:00 am
    Online Casino gambling and sports betting are only two types of bets that you can participate in. That said, there are many opportunities to win some money with these methods. People are gambling online and, for various reasons, many more people are learning how to do this. While Casino gambling, it is important that you deal with it professionally, so that you do not get in a sticky situation. The more money you win, the more you will be tempted to bet more and indulge deeper into it. There are many online casinos and websites; and each of them has the same strategy to attract its…
  • Top 5 Reasons Athletes Sign Up for A Race

    Eitan Hefetz
    2 Dec 2014 | 9:16 am
    My name is Tamar Barneis, a competitive athlete who has made a career in the field of endurance event production. Based on my experience, here are the the main reasons why athletes sign up for races. I hope this will provide you with a clear guide on how to draw participants to join your race. Over the past decade, there has been a remarkable, world-wide increase of endurance sport events. Some of them have attracted thousands of runners, cyclists or swimmers of all levels to take part in a single race. In general, all types of endurance races are everywhere these days, and on any given…
  • Finding Sports at The MGM Grand

    Ashwin Iyer
    25 Nov 2014 | 7:00 am
    Las Vegas, or as it calls itself “The Entertainment Capital of the World,” has always been renowned for its casinos, fine dining, nightlife and shopping. These certainly tick all the boxes for the majority of visitors, yet just what is there to do for us sports fans? Other than betting of course. If you head over to the MGM Grand Casino & Hotel, you will quickly discover that sports have been more than covered in Vegas through the use of their MGM Grand Garden Arena. The arena seats almost 17,000 people and is where all of the big sporting events take place in Las Vegas. There is…
 
 
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    The Business of Sports

  • Time to Retire Ticket Fees

    russell@thebusinessofsports.com (Russell Scibetti)
    17 Dec 2014 | 8:12 am
    Tweet During the Black Friday / Cyber Monday marketing blitz, several teams used the offer of “No Ticket Fees!” as their main promotional message, and for good reason. Customers HATE paying ticket fees, and the removal of these fees as a way to “discount without discounting” leads to strong conversion rates and ticket sales. Well the fact that this works should tell us something about the model teams use with their ticketing partner to sell tickets. Simply put… If consumers hate ticket fees, then let’s stop using them! StubHub learned this lesson years…
  • Infographic Friday: CenturyLink Sports Complex

    russell@thebusinessofsports.com (Russell Scibetti)
    12 Dec 2014 | 8:34 am
    Tweet It’s time for another edition of Infographic Friday. This one comes to us TwinsTrivia.com who created an excellent visual breakdown of the Twins’ new spring training complex in Fort Myers, Florida, including information on: Financial and timing details around construction Architectural and design details, including a 360 degree boardwalk Changes in capacity for different buying audiences Renderings of the complex itself
  • Building Fan Profiles

    russell@thebusinessofsports.com (Russell Scibetti)
    11 Dec 2014 | 6:49 am
    Tweet In my most recent perusal of team marketing emails, I noticed one from the Minnesota Timberwolves with the subject line “Win a Suite for the Lakers Game by Completing Your Pack Profile.” Being as data and CRM oriented as I am, I decided to take a closer look at how the team was using this email and incentive to learn more about their fans, and I came away very impressed with the process. To start, here is the email which does a great job highlighting the valuable incentive and giving a brief, honest explanation as to why the team wants to know more about them. I imagine…
  • The Job Everyone Should Have At Least Once

    russell@thebusinessofsports.com (Russell Scibetti)
    10 Dec 2014 | 10:56 am
    Tweet Today’s post is courtesy of guest blogger Marc Riccio (originally published via LinkedIn) I recently spoke to college students at a career symposium. “What do you look for on a resume when hiring people?” came the polite, but eager question from the back of the room. “I look for people who have successfully spent time as a waiter or waitress!” was my quick and emphatic answer. The room went quiet and the students looked at me a little bewildered — except the students who actually had waited tables. They understood. And that’s exactly why…
  • Infographic Friday: Most Valuable Sports Media Rights

    russell@thebusinessofsports.com (Russell Scibetti)
    5 Dec 2014 | 9:00 am
    Tweet It’s time for another edition of Infographic Friday. This one comes to us from SportBusiness who used data from the TVSM Global Report 2015, a new publication from TV Sports Markets, to show the relative values of the world’s top sports media properties. I’m not surprised to see the NFL at the top, but didn’t expect MLB to exceed the EPL. It’s also quite impressive to see the total combined values that the leagues represent. Click here to view the original version and post on SportBusiness.com.
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    Sports Marketing & PR Roundup

  • Three Promos That Scored On Campus…

    admin
    17 Dec 2014 | 2:56 pm
    As the fall academic calendar comes to a close, a look at three recent promos on the college side that were well done, courtesy of our friends at IMG College. Deck the Halls in Maize and Blue: Michigan: It hasn’t been the best of seasons in Ann Arbor, but the Michigan athletes had some fun with their holiday video campaign. The Wolverines put their own spin on the digital holiday card this year — student-athletes across all sports came together to create Michigan inspired holiday magic. Almost 200,000 people that have viewed this video on Facebook with the best part being the…
  • A Galaxy Of PR Success…

    admin
    15 Dec 2014 | 3:22 pm
    From Landon Donovan’s farewell tour to the news that a rival club was leaving and another one was coming in to their completed “First To Five,” culminating with an extra time win over the New England Revolution in MLS Cup, it was a thrilling and sometimes exhausting ride for the Los Angeles Galaxy this past year. One who was there through all the creative twists and spins was their head of communications Brendan Hannan. A young veteran in the communications field, Hannan made the move out west after running communications for the Chicago Fire, a rarity amongst PR professionals in…
  • The Value of Visual Inspiration: Jeremy Lin, Marcus Mariota and Army-Navy

    admin
    14 Dec 2014 | 7:08 am
    This past week’s Cynopsis sports media conference reminded us again how powerful storytelling; especially paired to compelling images can be. The ability to effectively communicate a message and build awareness through multiple forms of media; written, visual, spoken is what sets endorsers, brands, teams, leagues apart in the cluttered world of content. Those who are best at it invoke the passion of the end user and can inspire millions to engage, whether it is for a cause, an event, or a brand campaign. The other key part of storytelling is authenticity. Many elite personalities and brands…
  • Strike A Pose: “Johnny Football” Delivers On Instagram

    admin
    12 Dec 2014 | 1:15 pm
    It’s a good weekend to be “Johnny Football” or the brands that have engaged with him. He gets to play for one for the Cleveland Browns this week, and the folks at MVP Index did some work to show that of all the NFL athletes they track, no one is more engaging on Instagram. Now that’s engaging…and winning. In terms of total followers, it doesn’t get much better than Vernon Davis, Colin Kaepernick and Johnny Manziel on Instagram. Manziel and Kaepernick lead the pack in the NFL with over 1.3 million each, and Davis isn’t far behind with over 1.2 million. Davis is prolific when it…
  • Creating A Better (Luxury) Experience…

    admin
    11 Dec 2014 | 1:15 pm
    Content and access are the buzz words for engagement now more than ever before. Those words get even more amplified when you factor in high net worth companies and individuals looking for that once in a lifetime experience, whether it is in sports or entertainment. The ROI has to be unique, and it can’t be something that can easily be replicated by others in the space. One company that is priding itself on the unique is LXL Experiences. Its CEO Mark Riccio, has decades of experience in customer service and has worked with scores of elite brands from his time with the New York Jets, and LXL…
 
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    UO Business Blogs

  • Honors at Autzen

    Maury Bardovi
    3 Dec 2014 | 3:53 pm
    On Saturday November 22, the Lundquist College’s Undergraduate Business Honors Program hosted more than 80 alumni and current students for a tailgate celebration before the Ducks played the Colorado Buffaloes. The reunion provided current students with the opportunity to connect with program alumni and gain insight into transitioning into the professional world, as well as network for future internship and job opportunities. Attendees socialized over a catered barbecue. In addition to meeting alumni, students had the opportunity to socialize with current honors faculty and Lundquist…
  • Embracing Change

    kkostal@uoregon.edu
    1 Dec 2014 | 2:15 pm
    Change. It can be exhilarating but painful. All too frequently if you want to achieve anything worthwhile you have to make the change yourself. For some, this means taking stock of where you are, where you want to go and determining what actions you must take to get there. It’s daunting. It’s new. It’s exactly what happens when considering changing something in your personal or professional life, and it might lead you to consider earning your MBA. All of the current MBA candidates at Oregon decided to make a change, and it led us here. Our program is known for its intimate, small cohort…
  • Defining ‘Sustainable Business’: Net Impact Conference 2014

    Natalie
    24 Nov 2014 | 2:19 pm
    Greenbiz, B-Corp, the three Ps, LEED Certified, CSR, ESG, SRI.  What do all these acronyms and buzz words mean?  And what exactly is a career in sustainable business?  If you’re like me, six weeks into the Sustainable Business Practices MBA at the University of Oregon, that last one is a pretty important question. The Net Impact Conference, held in Minneapolis Minnesota, came at a perfect time to help me start to understand the broad variety of applications of sustainability in business. The annual conference brings together thousands of students and business professionals who want to…
  • From India to Eugene

    Harkanwal Sra
    21 Nov 2014 | 9:01 am
    Greetings everybody, I’m Harkanwal Sra and I’m a first-year in Center for Sustainable Business Practices. I’m from Punjab, India and I studied Electronics & Communications Engineering in my undergrad. After graduating, I worked for Ericsson India Global Services Pvt. Ltd. for four years where I was responsible for operation and maintenance of the telecom network for Bharti Airtel, India’s biggest telecom services provider. During this time, I acquired good technical knowledge and also identified that I need to develop business skills in order to take my career to the next level.
  • The Environmentalist’s Dilemma

    bfranek@uoregon.edu
    20 Nov 2014 | 8:56 am
    One of the best things about being a runner is that I get to be (have to be) outside everyday. Rain or shine; in my hometown or halfway across the world. I have gone to the tops of mountains, seen beautiful sunsets, traversed muddy trails, and viewed pristine lakes. Because of this, nature has always held extreme value in my mind and it kills me to think that someday this beauty will look very different. This is what moved me toward sustainable business and ultimately led me to the Net Impact conference. It was immediately clear that most people there were brought there by passion like mine,…
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    Sports Business Radio blogs

  • Sports Business Radio Twitter Feed Named to "Top 100 Must Follows" by Forbes

    Brian Berger
    17 Dec 2014 | 8:51 am
    Sports Business Radio's Twitter feed @SBRadio was named to Forbes' list of the "Top 100 Must Follows" in Sports Business. See the entire list here: http://www.forbes.com/sites/maurybrown/2014/12/08/the-top-100-must-follo... Sports Business Radio host Brian Berger's PR handle @BrianBergerPR was also named to the Forbes list.
  • Sports Business Radio Unveils Top 10 Sports Business stories of 2014

    Brian Berger
    17 Dec 2014 | 8:45 am
    Sports Business Radio unveiled our Top 10 sports business stories of 2014 on this week's show. Listen on iTunes, Stitcher, Tunein Radio or via our website here: http://www.sportsbusinessradio.com/audio/2014/12/sbr-17-december-2014. Weigh in with your thoughts on our Top 10 list on Twitter @SBRadio. Happy Holidays and Happy New Year!
  • Baron Davis Offers Insight, Stories and Candor at Sports Business Radio Road Show presented by Postano at UCLA

    Brian Berger
    9 Dec 2014 | 9:56 am
    Sports Business Radio took its Road Show, presented by Postano, to the UCLA campus last week for a conversation with former NBA All-Star turned successful businessman Baron Davis (@Baron_Davis). In a wide-ranging, hour and forty-five minute conversation that included questions from UCLA's Center for MEME's students in the studio audience, Davis discussed his current business interests (which includes a pilot loosely based on Davis' life that has been sold to Fox), his business in China, his signature beard, the sneaker business, favorite and least favorite NBA coaches and teammates and the…
  • Sports Businss Radio Road Show Heads to UCLA for chat with Baron Davis on December 4th

    Brian Berger
    31 Oct 2014 | 11:45 am
    We're excited to announce that the Sports Business Radio Road Show presented by @Postano is headed to the UCLA campus on December 4th. Sports Business Radio host Brian Berger will interview former UCLA and NBA star Baron Davis in front of an audience comprised of sports business students from UCLA's @CenterforMEMES. Davis is a savvy businessman and will discuss his business acumen as well as life following his very successful NBA career. The conversation with Davis at UCLA will be recorded and will air on an upcoming edition of Sports Business Radio. The Sports Business Radio Road Show…
  • Former NFL Players Association President Kevin Mawae Joins Sports Business Radio for In-depth Interview about NFL

    Brian Berger
    2 Oct 2014 | 8:52 pm
    Kevin Mawae, former President of the NFL Players Association and 16-year NFL veteran goes one-on-one with Sports Business Radio host Brian Berger to provide insight on what current and former NFL players think of NFL Commissioner Roger Goodell. Mawae also shares his observations of Goodell's relationship with NFL owners. Mawae also shares his thoughts on the NFL's efforts regarding player safety and what the league needs to do to address player discipline. Mawae was the NFLPA President during the lockout in 2011 and was involved in the negotiations of a new CBA. Listen on iTunes or via this…
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    The Business of Sports

  • Time to Retire Ticket Fees

    russell@thebusinessofsports.com (Russell Scibetti)
    17 Dec 2014 | 8:12 am
    Tweet During the Black Friday / Cyber Monday marketing blitz, several teams used the offer of “No Ticket Fees!” as their main promotional message, and for good reason. Customers HATE paying ticket fees, and the removal of these fees as a way to “discount without discounting” leads to strong conversion rates and ticket sales. Well the fact that this works should tell us something about the model teams use with their ticketing partner to sell tickets. Simply put… If consumers hate ticket fees, then let’s stop using them! StubHub learned this lesson years…
  • Infographic Friday: CenturyLink Sports Complex

    russell@thebusinessofsports.com (Russell Scibetti)
    12 Dec 2014 | 8:34 am
    Tweet It’s time for another edition of Infographic Friday. This one comes to us TwinsTrivia.com who created an excellent visual breakdown of the Twins’ new spring training complex in Fort Myers, Florida, including information on: Financial and timing details around construction Architectural and design details, including a 360 degree boardwalk Changes in capacity for different buying audiences Renderings of the complex itself
  • Building Fan Profiles

    russell@thebusinessofsports.com (Russell Scibetti)
    11 Dec 2014 | 6:49 am
    Tweet In my most recent perusal of team marketing emails, I noticed one from the Minnesota Timberwolves with the subject line “Win a Suite for the Lakers Game by Completing Your Pack Profile.” Being as data and CRM oriented as I am, I decided to take a closer look at how the team was using this email and incentive to learn more about their fans, and I came away very impressed with the process. To start, here is the email which does a great job highlighting the valuable incentive and giving a brief, honest explanation as to why the team wants to know more about them. I imagine…
  • The Job Everyone Should Have At Least Once

    russell@thebusinessofsports.com (Russell Scibetti)
    10 Dec 2014 | 10:56 am
    Tweet Today’s post is courtesy of guest blogger Marc Riccio (originally published via LinkedIn) I recently spoke to college students at a career symposium. “What do you look for on a resume when hiring people?” came the polite, but eager question from the back of the room. “I look for people who have successfully spent time as a waiter or waitress!” was my quick and emphatic answer. The room went quiet and the students looked at me a little bewildered — except the students who actually had waited tables. They understood. And that’s exactly why…
  • Infographic Friday: Most Valuable Sports Media Rights

    russell@thebusinessofsports.com (Russell Scibetti)
    5 Dec 2014 | 9:00 am
    Tweet It’s time for another edition of Infographic Friday. This one comes to us from SportBusiness who used data from the TVSM Global Report 2015, a new publication from TV Sports Markets, to show the relative values of the world’s top sports media properties. I’m not surprised to see the NFL at the top, but didn’t expect MLB to exceed the EPL. It’s also quite impressive to see the total combined values that the leagues represent. Click here to view the original version and post on SportBusiness.com.
 
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