Sports Marketing

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  • Galaxy Go Authentic…

    Sports Marketing & PR Roundup
    admin
    13 Sep 2014 | 3:08 pm
    The L.A. Galaxy have long been kings of Southern California soccer, at least in the branding and marketing world for MLS. From David Beckham to Landon Donovan, the Galaxy, with all due respect to the mega-franchises like the Seattle Sounders and the Portland Timbers, are probably the casual sports fan team of choice when people think MLS. So as the team heads towards the playoffs again, solidly in second place, and with Donovan’s retirement on the horizon, they are taking steps to further entrench themselves not just as an elite soccer club but as an elite LA-based sports and entertainment…
  • Football And Finance…

    Sports Marketing & PR Roundup
    admin
    7 Sep 2014 | 8:39 am
    With the NFL season here, Tanner Simkins spent some time talking the finance side of football with two industry leaders, Brian Friedman Chief Financial Officer, New York Jets and Adam Raiken Vice President Finance, MetLife Stadium. Full Cout Press: For those looking to get into sport finance – What experiences fundamentally drove your careers? Brian Friedman: For the most part it is typical finance and accounting experience. I have a broad range of experience mostly in the consumer product area but also in the services industry. I had always had a goal of getting into sports so when the…
  • When Covering Sports is Not Just About Sports

    Sports Networker
    Keith McFarland
    12 Sep 2014 | 10:51 am
    It’s rather interesting; when championships are spoken of, a great deal of people are actually speaking of surrounding social affairs.  The commentary centers upon commercials, foods, drinks, and places for getting our groove on. Sports now goes well beyond fans, sponsors, players, coaches and venues.  Factually, we can very much have sports’ how and when we like; the truly personalized experience. In today’s society, we don’t like others to encroach upon whom we support. The choice, bluntly stated, is individually ours to make. Bestow all the accolades you desire on your team, just…
  • Tweet-Take on Responding to the Ray Rice Video

    The Business of Sports
    russell@thebusinessofsports.com (Russell Scibetti)
    8 Sep 2014 | 9:30 am
    Tweet Earlier today on Twitter, I asked folks to answer in one tweet, “If you are the NFL, what do you do today after seeing the Ray Rice video?” and here are some of the responses I’ve gotten so far. Please feel free to give me your take on Twitter and I will add more responses here. @rscibetti remind public of new domestic violence regs and reinforce message that they made a mistake in their earlier judgement. — Conor Meany (@conormeany) September 8, 2014 @rscibetti (If truthful) explain that you have seen the new video & will take appropriate action. Silence…
  • Never an Offseason in Social Media

    The Business of Sports
    russell@thebusinessofsports.com (Russell Scibetti)
    3 Sep 2014 | 11:17 am
    Tweet Just stumbled onto this great “dialogue” between a few NHL social media accounts having a lot of fun in spite of it being the offseason. No commentary needed, just enjoy! @Senators that's a really good idea, guys — NHL Blue Jackets (@BlueJacketsNHL) September 3, 2014 @BlueJacketsNHL In hindsight we should have tagged it with #GoodIdea so more people knew it was a good idea. — Ottawa Senators (@Senators) September 3, 2014 @Senators this is really good #brand management #sportsbiz — NHL Blue Jackets (@BlueJacketsNHL) September 3, 2014 @BlueJacketsNHL…
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    Sports Networker

  • When Covering Sports is Not Just About Sports

    Keith McFarland
    12 Sep 2014 | 10:51 am
    It’s rather interesting; when championships are spoken of, a great deal of people are actually speaking of surrounding social affairs.  The commentary centers upon commercials, foods, drinks, and places for getting our groove on. Sports now goes well beyond fans, sponsors, players, coaches and venues.  Factually, we can very much have sports’ how and when we like; the truly personalized experience. In today’s society, we don’t like others to encroach upon whom we support. The choice, bluntly stated, is individually ours to make. Bestow all the accolades you desire on your team, just…
  • Where Are The Ryder Cup Headlines This Year?

    Jennifer Smith
    8 Sep 2014 | 10:36 am
    The 2014 Ryder Cup is just around the corner with final team selections now announced. Play is scheduled to begin on September 23 at the Gleneagles Hotel golf course in Perthshire, Scotland. The event is the most counter-intuitive in the game of golf because it is a team event based on match play. This takes away the convenient story line for news broadcasts that love to discuss a single winner, who politely doffs his hat at the trophy celebration or bestows a photographic kiss on the brass cup he just won. The headlines also tout the enormous sums available in prize money at various events.
  • NHL Teams and Business – The Anaheim Ducks

    Michael OConnor
    2 Sep 2014 | 11:11 am
    The Anaheim Ducks are coming off one of the best seasons in team history with regards to regular season wins. They finished second in the league behind only Boston, who edged them out by one point. They ended up winning their first round matchup vs Dallas (4-2), but were eventually defeated in round two by the Stanley Cup Champion Los Angeles Kings.  The key to the Ducks success is the incredible consistency throughout the lineup. At first glance, people just see the massive point totals coming from the Ducks’ Superstars – Ryan Getzlaf and Corey Perry. What most people do not notice…
  • How To Play Tennis Mentally

    Thomas Daniels
    26 Aug 2014 | 10:52 am
    You need to learn how to play tennis mentally after you reach a certain level in this game. Everything is going to boil down to your mental game and you will always play up the imag you have of the match and your opponent.  Many players know how to play the game, but very few know how to play the mental game. The ones that do, are the ones that become Champions. The rest become good at losing and making excuses.  Which category are you in now?  Champions have mastered the mental game by learning to control their fears and dominating their emotions.  I have been studying the mental aspect…
  • Which Big Business Makes A Good Race Sponsor?

    Eitan Hefetz
    22 Aug 2014 | 9:59 am
    With sponsorship spending on endurance sports events exceeding the $108 million per year, its no wonder big business is sponsoring these events. The mid-to-high socio-economic class of endurance events participants attracts many brands to sponsor endurance events. Interestingly enough many of these big business brands are not the typical sporting brands one would expect to find. Would a laundry detergent brand make a good running race sponsor? How about a deodorant brand or a cellular carrier? Putting your brand’s logo in front of your target audience is one thing, while tying your…
 
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    The Business of Sports

  • New Partnership Recap: NASCAR, Connacht Rugby, Case Western and TeamTix

    russell@thebusinessofsports.com (Russell Scibetti)
    11 Sep 2014 | 8:23 am
    Tweet One of the benefits of running this blog is finding out about new, creative and effective partnerships right when they happen. So moving forward, I will occasionally publish a recap-style post to highlight these deals. Thanks to the brands and properties (and their PR agencies) for always keeping me up to speed! NASCAR and Omnigon Release Perfect Chase Grid Challenge Beginning Sunday, September 7 on NASCAR.com, sports fans everywhere will be challenged to fill out a perfect Chase Grid – from the Challenger Round to the Championship Round – for a chance to win $100,000. Once the…
  • Tweet-Take on Responding to the Ray Rice Video

    russell@thebusinessofsports.com (Russell Scibetti)
    8 Sep 2014 | 9:30 am
    Tweet Earlier today on Twitter, I asked folks to answer in one tweet, “If you are the NFL, what do you do today after seeing the Ray Rice video?” and here are some of the responses I’ve gotten so far. Please feel free to give me your take on Twitter and I will add more responses here. @rscibetti remind public of new domestic violence regs and reinforce message that they made a mistake in their earlier judgement. — Conor Meany (@conormeany) September 8, 2014 @rscibetti (If truthful) explain that you have seen the new video & will take appropriate action. Silence…
  • Infographic Friday: Duracell Powering the NFL

    russell@thebusinessofsports.com (Russell Scibetti)
    5 Sep 2014 | 5:58 am
    Tweet It’s time for another edition of Infographic Friday. Today’s entry comes to us from Duracell who distributed this infographic in conjunction with a traditional press release to kickoff their “Trusted Battery Power of the NFL” marketing campaign. The image does a great job capturing how important Duracell batteries are in powering all of the communications that occur on gameday. This is a tactic I think more sponsors should pursue when announcing and promoting new partnership deals. It really makes the release come alive and drives more social sharing of their…
  • Never an Offseason in Social Media

    russell@thebusinessofsports.com (Russell Scibetti)
    3 Sep 2014 | 11:17 am
    Tweet Just stumbled onto this great “dialogue” between a few NHL social media accounts having a lot of fun in spite of it being the offseason. No commentary needed, just enjoy! @Senators that's a really good idea, guys — NHL Blue Jackets (@BlueJacketsNHL) September 3, 2014 @BlueJacketsNHL In hindsight we should have tagged it with #GoodIdea so more people knew it was a good idea. — Ottawa Senators (@Senators) September 3, 2014 @Senators this is really good #brand management #sportsbiz — NHL Blue Jackets (@BlueJacketsNHL) September 3, 2014 @BlueJacketsNHL…
  • Don’t Block Your Social Advocates

    russell@thebusinessofsports.com (Russell Scibetti)
    2 Sep 2014 | 6:06 am
    Tweet Let me paint this wonderful picture for you… You are standing feet away from the green at the 18th hole of the Ryder Cup, when your favorite golfer nails a beautiful putt from eighty feet out for eagle and everyone around the green goes crazy. Being the social media enthusiast that you are, you recorded the entire experience with your iPhone, and immediately share it out on Twitter and Instagram. Because you use the right hashtag (the “official” event tag, of course), it suddenly goes viral and thousands of people who might not even be golf fans see and share…
 
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    Sports Marketing & PR Roundup

  • Galaxy Go Authentic…

    admin
    13 Sep 2014 | 3:08 pm
    The L.A. Galaxy have long been kings of Southern California soccer, at least in the branding and marketing world for MLS. From David Beckham to Landon Donovan, the Galaxy, with all due respect to the mega-franchises like the Seattle Sounders and the Portland Timbers, are probably the casual sports fan team of choice when people think MLS. So as the team heads towards the playoffs again, solidly in second place, and with Donovan’s retirement on the horizon, they are taking steps to further entrench themselves not just as an elite soccer club but as an elite LA-based sports and entertainment…
  • As The NFL Reels From Dark Days, Five Who Do It Right…

    admin
    12 Sep 2014 | 12:30 pm
    It has been a tough few weeks for the NFL, with the devastating video in the saga of former Rutgers standout Ray Rice leading the way. We felt it appropriate to take a look at five local current or former players doing it right, something which doesn’t always get top billing but which is noteworthy nonetheless: Here is a looka t some solid brand and community work by those who call the area home. Steve Weatherford, Giants: In 2013, Weatherford was named Health and Fitness Ambassador of the Boys and Girls Club in New Jersey, serving as a role model, mentor, and fitness and nutrition…
  • Looking Back 9/11/01…

    admin
    10 Sep 2014 | 6:28 pm
    Once in a while we stray from topic…below is a recollection and some thoughts of the fall of 2001, when I was at the USTA and then the Knicks…never forget Many people have said that the events of Sept. 11, 2001 are to those less than 55 today what Pearl Harbor was to “The Greatest Generation.” Yet for all those similarities, the differences between those two days are as wide as the expanse between lower Manhattan and Honolulu. Terrorism on home soil was a threat, not a reality, and for those in the sports and entertainment world, the days leading up had produced some historic events…
  • The Audio Wars Kick Off…

    admin
    8 Sep 2014 | 10:16 pm
    Last year Beats By Dre turned the corner during the NFL Playoffs with a combination of strategic placement and a little bit of luck. Their two big rolls of the dice came with the Seahawks Richard Sherman and the 49ers Colin Kaepernick, both of whom took their games to the next level as the headset of choice skyrocketed through a grassroots campaign that went through the London Olympics a few years before and made sure they touched on every rising star in sports and popular culture. If you were in the limelight, Beats By Dre found their way to you, and that awareness went even more to…
  • Football And Finance…

    admin
    7 Sep 2014 | 8:39 am
    With the NFL season here, Tanner Simkins spent some time talking the finance side of football with two industry leaders, Brian Friedman Chief Financial Officer, New York Jets and Adam Raiken Vice President Finance, MetLife Stadium. Full Cout Press: For those looking to get into sport finance – What experiences fundamentally drove your careers? Brian Friedman: For the most part it is typical finance and accounting experience. I have a broad range of experience mostly in the consumer product area but also in the services industry. I had always had a goal of getting into sports so when the…
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    Sports Business Radio blogs

  • We Preview the Top NFL Sports Business Storylines on the Latest Edition of Sports Business Radio

    Brian Berger
    5 Sep 2014 | 4:27 pm
    Jason Cole, NFL reporter for the Bleacher Report joins us to preview the upcoming NFL season and discuss the top sports business storylines. We also discuss Colts owner Jim Irsay's suspension and fine as well as Houston Texans DE JJ Watt's new $100M contract. Brian Cheek of Postano joins us to discuss what Postano will be doing with teams like the Dallas Cowboys and Arizona Cardinals this NFL season to help them engage with their fans via social media. We also discuss the sports business headlines of the week including Kevin Durant's new contract with Nike. Listen to the latest edition of…
  • Brian Windhorst, ESPN NBA Insider, Joins Sports Business Radio for In-Depth Conversation about LeBron James

    Brian Berger
    23 Jul 2014 | 12:07 pm
    Brian Windhorst (@WindhorstESPN), ESPN NBA Insider and someone who has covered LeBron James since James was in grade school, joins us to talk about the ramifications of LeBron's move from the Miami Heat to Cleveland Cavaliers and how the surprising chain of events that saw James return to Cleveland unfolded. Berger and Windhorst discuss Dan Gilbert, Rich Paul, Maverick Carter, Pat Riley and the futures for the Cavs and Heat after LeBron's return to Cleveland. Insight you won't hear anywhere else. Listen on iTunes or via the link below:…
  • Tiki Barber and Ric Bucher Join Brian Berger on Latest Edition of Sports Business Radio

    Brian Berger
    5 Jun 2014 | 7:42 pm
    Tiki Barber, the all-time leading rusher for the New York Giants, joins us to discuss his unique sports business Thuzio as well as top storylines from the NFL. Ric Bucher, Bleacher Report national NBA reporter and TNT broadcaster stops by to discuss the Clippers $2B sale to Steve Ballmer as well as the future of NBA star Kevin Love amongst other NBA topics. Listen to the latest edition of Sports Business Radio here: http://www.sportsbusinessradio.com/audio/2014/06/sbr-05-june-2014
  • Sports Business Radio Host & Crisis PR Expert Brian Berger Weighs in on Donald Sterling's Lifetime Ban by the NBA

    Brian Berger
    30 Apr 2014 | 8:28 am
    Sports Business Radio host and longtime Crisis PR expert Brian Berger has made several media appearances discussing the lifetime ban handed down by the NBA to LA Clippers owner Donald Sterling. Berger on ESPN Radio Network: http://espn.go.com/espnradio/play?id=10860743 Fox Sports Radio Network: http://www.foxsportsradio.com/articles/jt-the-brick-399356/brian-berger-... Berger on NBC-TV Portland: http://www.kgw.com/thesquare/Talk-Box-Donald-Sterling-Banned-for-Life-25... Berger on Bell Media Network - Montreal: https://soundcloud.com/tommy-schnurmacher-show/pr-expert-brian-berger-on... Berger…
  • Latest Edition of Sports Business Radio now available via Podcast

    Brian Berger
    21 Apr 2014 | 10:36 am
    Christine Brennan of USA Today joins us to discuss the startling stats around the decline of the number of people playing golf as well as the lack of African American players in MLB. Zvee Geffen from Topps joins us to discuss how the trading card company is thriving in the digital age. Dr. Rahul Desai, our sports injury expert, stops by to discuss the epidemic of Tommy John surgeries for MLB pitchers. Listen to the show here: http://www.sportsbusinessradio.com/audio/2014/04/sbr-18-april-2014
 
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    The Business of Sports

  • New Partnership Recap: NASCAR, Connacht Rugby, Case Western and TeamTix

    russell@thebusinessofsports.com (Russell Scibetti)
    11 Sep 2014 | 8:23 am
    Tweet One of the benefits of running this blog is finding out about new, creative and effective partnerships right when they happen. So moving forward, I will occasionally publish a recap-style post to highlight these deals. Thanks to the brands and properties (and their PR agencies) for always keeping me up to speed! NASCAR and Omnigon Release Perfect Chase Grid Challenge Beginning Sunday, September 7 on NASCAR.com, sports fans everywhere will be challenged to fill out a perfect Chase Grid – from the Challenger Round to the Championship Round – for a chance to win $100,000. Once the…
  • Tweet-Take on Responding to the Ray Rice Video

    russell@thebusinessofsports.com (Russell Scibetti)
    8 Sep 2014 | 9:30 am
    Tweet Earlier today on Twitter, I asked folks to answer in one tweet, “If you are the NFL, what do you do today after seeing the Ray Rice video?” and here are some of the responses I’ve gotten so far. Please feel free to give me your take on Twitter and I will add more responses here. @rscibetti remind public of new domestic violence regs and reinforce message that they made a mistake in their earlier judgement. — Conor Meany (@conormeany) September 8, 2014 @rscibetti (If truthful) explain that you have seen the new video & will take appropriate action. Silence…
  • Infographic Friday: Duracell Powering the NFL

    russell@thebusinessofsports.com (Russell Scibetti)
    5 Sep 2014 | 5:58 am
    Tweet It’s time for another edition of Infographic Friday. Today’s entry comes to us from Duracell who distributed this infographic in conjunction with a traditional press release to kickoff their “Trusted Battery Power of the NFL” marketing campaign. The image does a great job capturing how important Duracell batteries are in powering all of the communications that occur on gameday. This is a tactic I think more sponsors should pursue when announcing and promoting new partnership deals. It really makes the release come alive and drives more social sharing of their…
  • Never an Offseason in Social Media

    russell@thebusinessofsports.com (Russell Scibetti)
    3 Sep 2014 | 11:17 am
    Tweet Just stumbled onto this great “dialogue” between a few NHL social media accounts having a lot of fun in spite of it being the offseason. No commentary needed, just enjoy! @Senators that's a really good idea, guys — NHL Blue Jackets (@BlueJacketsNHL) September 3, 2014 @BlueJacketsNHL In hindsight we should have tagged it with #GoodIdea so more people knew it was a good idea. — Ottawa Senators (@Senators) September 3, 2014 @Senators this is really good #brand management #sportsbiz — NHL Blue Jackets (@BlueJacketsNHL) September 3, 2014 @BlueJacketsNHL…
  • Don’t Block Your Social Advocates

    russell@thebusinessofsports.com (Russell Scibetti)
    2 Sep 2014 | 6:06 am
    Tweet Let me paint this wonderful picture for you… You are standing feet away from the green at the 18th hole of the Ryder Cup, when your favorite golfer nails a beautiful putt from eighty feet out for eagle and everyone around the green goes crazy. Being the social media enthusiast that you are, you recorded the entire experience with your iPhone, and immediately share it out on Twitter and Instagram. Because you use the right hashtag (the “official” event tag, of course), it suddenly goes viral and thousands of people who might not even be golf fans see and share…
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    sportswealthonline

  • Australian Rules Football – Second Semi-Final The Geelong Cats vs The North Melbourne Kangaroos

    Anthony Oliver
    11 Sep 2014 | 11:19 pm
    Hello one & all! Massive crunch game tonight….who will fire and who will fold ? The Cats are always hanging around the finals like a “couple of flies around a fresh chuck” to be blunt. As for the Roo boys they are cruising for a bruising after a humungous come from behind win last week. The Cats on the other hand are looking to redeem themselves after falling to the Dorks last week. This one is harder to pick than a “Kiwis pocket” it could go either way, could be a blood bath or a cliff hanger even a draw. “The Skinny” In an American Civil War…
  • Australian Rules Football – Finals Series – Week 1- Lightening Review 2014

    Anthony Oliver
    9 Sep 2014 | 5:30 pm
    Hello punters! Well week 1 of the finals has been “run & done” and there were no real surprises to speak of. The Hawthorn Hawks vs The Geelong Cats –  It was much the same as the last couple of clashes between these two explosive sides. The first term was fairly even at the big break scores were all locked up, at the three- quarter-time break the Hawks led by 2.2 and in the final term the Hawks shot away to record a 36 point win and get another win after being smashed by the Cats on so many other occasions. They now progress to another preliminary final as they…
  • Australian Rules Football – 1st Qualifying Final – The Sydney Swans vs The Fremantle Dockers

    Anthony Oliver
    4 Sep 2014 | 7:07 pm
    Good Morning Boys n’ Girls! now that I have your attention…..the question on everybody’s lips is “who is going to shut who down?”. The first Qualifying Final between these two “powerhouse” sides in the top order will lock horns at ANZ Stadium on Saturday afternoon in yet another sensational contest that will not be not for the “light-hearted”. The Supersonic Swans will host The Fremantle Dockers (Lyon’s Purple Army) and they won’t be coming across the sandy wastelands to play “pick up sticks” you can bet your…
  • Australian Rules Football – Finals Frenzy – Game 1 The Hawthorn Hawks vs The Geelong Cats

    Anthony Oliver
    4 Sep 2014 | 6:12 pm
    Hello punters! Well…what can I say there is no better way to start off week 1 of the 2014 finals series other than with two of the AFL’s “Powerhouse” teams. Pack your kit and head off to “The G” for this humungous “blockbuster”. Let’s start off with the mongrel money mens predictions…they have slammed up The Hawks at $1.45 and The Cats at 2.75 mmmm…interesting odds to be sure. Of course I disagree with the white bag holding  spazmatrons, I would chalk them both up at $1.60 a piece “end of story”. In this massive…
  • Australian Rules Football – Round 23 2014 – The Lightning Review – (Part 3)

    Anthony Oliver
    4 Sep 2014 | 5:13 pm
    Hello footy fiends! Well not much to write home about here, it’s a bit like “the tail end of the pommy cricket team” to be sure. The Gold Coast Suns vs The West Coast Eagles – Not much to say here other than the Suns imploded on their home turf in the final round.The Eagles who were devastated by the Tigers massive win were put to rest. They finished off the season with a top effort over a Suns side that was “so close yet so far” from a finals appearance. There is always next year!   The Adelaide Crows vs The ST. Kilda Saints – Mr. Hanky made an…
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