Sports Marketing

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  • Sports Web site Fanlime.com Boasts Fan’s DNA

    Take Your Sports Career To The Next Level | Sports Networker Is The #1 Sports Business Resource Online
    Steve Richards
    26 Jan 2012 | 11:01 am
    There are sports fans, and then there are sports fans. There is no better example than at the upcoming Super Bowl party you will attend. Every party has that relative or family friend that is interested in the social gathering; after a few mini hot dogs and a few too many drinks he’s asking why teams punt on 4th down. Then there’s the true sports fan, who impresses as the one glued to the TV, talking about preparation and in-game adjustments even though he or she has no allegiance to the Giants or Patriots. They live for sports, it’s in their DNA. Thanks to the sports Web…

  • Kia Super Bowl Commercial to Drive the Dream

    Sports Marketing - Business Exchange
    Business Exchange
    25 Jan 2012 | 7:05 am
    Watch Victoria’s Secret Angel sexy Adriana Lima in this Super Bowl commercial:

  • There is more to Indianapolis sports than the Super Bowl | Professional | NewJerseyNewsroom.com

    Sports Marketing - Business Exchange
    Business Exchange
    25 Jan 2012 | 2:41 pm
    BY EVAN WEINER NEWJERSEYNEWSROOM. COM Here is a rather large understatement. The Super Bowl is a big deal in America. It is more than a game; political movements including the passage of the Martin Lu

  • Super Bowl Ads Cater to Boomers

    Sports Marketing - Business Exchange
    Business Exchange
    25 Jan 2012 | 1:04 pm
    By Guest Author Kate Forgach In days of old -- before marketers wised up -- most television advertising was targeted towards the overvalued 18- to 35-year-old demographic. Then statistics revealed Baby Boomers have more discretionary income than any other age...

  • Super Bowl Bound: How Much Is Spent for America’s Biggest Game

    Sports Marketing - Business Exchange
    Business Exchange
    24 Jan 2012 | 6:36 pm
    On February 5th, the New England Patriots and the New York Giants will battle it out in Indianapolis for the Super Bowl XLVI championship while consumers also battle it out and compete for the top Super Bowl party. Check out our infographic to see how much America typically spends on the Super Bowl.
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    Take Your Sports Career To The Next Level | Sports Networker Is The #1 Sports Business Resource Online

  • Sports Web site Fanlime.com Boasts Fan’s DNA

    Steve Richards
    26 Jan 2012 | 11:01 am
    There are sports fans, and then there are sports fans. There is no better example than at the upcoming Super Bowl party you will attend. Every party has that relative or family friend that is interested in the social gathering; after a few mini hot dogs and a few too many drinks he’s asking why teams punt on 4th down. Then there’s the true sports fan, who impresses as the one glued to the TV, talking about preparation and in-game adjustments even though he or she has no allegiance to the Giants or Patriots. They live for sports, it’s in their DNA. Thanks to the sports Web…

  • Digital Advantage to the Australian Open

    Chris Conway
    25 Jan 2012 | 9:35 am
    The Australian Open Grand Slam tennis tournament, which has reached half way stage as I write this,  has built on the progress of previous years to establish a strong, recognizable and credible online brand. According to Sam Laird, in a recent post on the US website Mashable, the Australian Open ‘may just be the most digitally connected major sporting event of all time’. High praise indeed. So why is the event in Melbourne attracting such accolades for its digital presence? In my opinion, what the Australian Open is doing so well is leveraging digital assets to create deep and meaningful…

  • Sportsbiz Weekly Buzz – 12.1.24

    Lewis Howes
    24 Jan 2012 | 7:22 am
    The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards   Sports Business IMG Worldwide Squashes Rumors of Being Up For Sale “I immediately contacted Jim Gallagher, Senior Vice President of Corporate Communications at IMG Worldwide.  Gallagher quickly put the rumor to bed.  ”There aren’t ANY conversations going on with Lagardère, or any other company or individual for that matter, regarding a purchase of IMG,” said Gallagher.” Nationals’ Negotiations With MASN Will Have Huge…

  • Exclusive Opportunity To Work In Major League Soccer

    Steve Richards
    23 Jan 2012 | 10:36 am
    The MLS National Sales Center is looking for applicants for its March sports sales program. The program selects 12 lucky people who have a passion for both selling and soccer. The program lasts up to four months in Blaine, Minnesota and is an exclusive opportunity to learn the environment and exposure of MLS ticket sales. Trainees accepted into the program receive a stipend to help offset board, meal plan and relocation. There are also opportunities to earn commission during program. In addition to the real life sales experience selling for MLS clubs, trainees will also benefit from…

  • NFL Sponsor Playoff Activation: Isn’t It Time To Upgrade?

    Michael Hurley
    20 Jan 2012 | 5:27 pm
    With the Playoffs to date breaking all kinds of fan engagement records, the NFL is putting the finishing touches on an incredibly successful season. It appears that the resolution of the lockout, just in time to avoid losing any games on the field, led to records falling off the field on a seemingly weekly basis. There was unprecedented fan interaction at virtually every level, especially when analyzing engagement with the “Four Screens”: TV, Computer, Tablet and Phone. All of this suggests a great environment for corporate partners to successfully activate their sponsorships,…
 
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    Everyone's Blog Posts - Sports Marketing 2.0

  • Asian Sport Business Round Up

    Callum
    21 Jan 2012 | 9:00 pm
    China dominated the news this week with announcements in sponsorships, venue management and marketing. The Chinese car maker GAC Group has increased its sports sponsorship portfolio in a deal with the International Table Tennis Federation. The company previously title-sponsored the 2011 version of the World Championships in Rotterdam. The arrangement will allow the ITTF to offer an overall prize of USD $2.5 million for the new world tour as well as another $1 million for the Grand Finals. A total of 16 open international tournaments make up this year’s GAC Group 2012 ITTF World Tour. The…

  • Asian Sport Business Round Up 8th Jan 2012

    Callum
    9 Jan 2012 | 1:51 pm
    Air Asia started off the year with a busy week announcing deals in F1 racing and Premier League soccer. The low-cost carrier will invest almost RM 6.5 million in the Grand Prix racing team Caterham F1 for advertising and PR activities.CEO & spokesperson Tony Fernandes told a media outlet in Kuala Lumpur he wants to spruce up the airline’s image; to elevate its brand perception to that of a high-end technology product associated with F1 racing.In a recent interview with the team's own magazine, Team Lotus Notes, Fernandes said AirAsia needs to look at Caterham F1 as being more than just…

  • Game, Set, Fans: 10 Sports Marketing Trends for 2012

    Tomas Janca
    2 Jan 2012 | 2:30 am
    Hi everyone! This is a brand-new sports marketing trend report. It breaks down 10 key sports marketing trends for 2012 inluding best practice from around the world and brief case studies. Enjoy! Game, Set, Fans: 10 Sports Marketing Trends for 2012 View more presentations from Tomas Janca

  • Asian Sports Business Round Up - 01/01/2012

    Callum
    1 Jan 2012 | 11:27 pm
    A round up of the whole year would be appropriate now, but time is short and the deals in 2012 are already starting to flow.  So here is a round up of the last month instead.The last month of the year rounded off with lots of soccer and football and more news about the London Olympics. There was an assortment of golf and boxing as well as the usual run of new advertising contracts and media deals.December started off with news that the Indian mobile phone maker Karbonn Mobiles was the title sponsor of the 2011 South Asian Football Federation championship. India maintained its winning ways…

  • Asian Sports Business Round Up 17th Dec

    Callum
    18 Dec 2011 | 12:02 am
    The second week of December had lots of football news -  both the European and American versions  -  as well as developments in the advertising industry.The MP & Silva agency has signed a deal to distribute media rights to La Liga in Vietnam. The three-year arrangement includes cable, satellite, terrestrial, web TV, IPTV and mobile. The latest move adds to MP & Silva’s presence in the Asian market; the group also distributes La Liga in Indonesia.The Malaysian beer brand Tiger has launched an online contest to reach out to football fans during the Barclay’s Premier League…
 
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    Uploads by lewishowes

  • Continue to Educate Yourself

    22 Jan 2012 | 3:48 pm
    Continue to Educate Yourself lewishowes.com here are my thoughts on why you should continue to take ongoing training and coaching even when you think you are an expert. From: lewishowes Views: 334 9 ratings Time: 01:17 More in Howto & Style

  • Lewis Howes NYC Team Handball

    16 Jan 2012 | 10:27 am
    Lewis Howes NYC Team Handball just a few of my Team Handball highlights from the NYC Big Apple Handball tournament. Loving this sport more and more every time I play it. lewishowes.com From: lewishowes Views: 248 3 ratings Time: 01:18 More in Sports

  • Handstand Walking CrossFit Tutorial with Brandon Wynn and Graham Holmberg

    27 Dec 2011 | 11:53 pm
    Handstand Walking CrossFit Tutorial with Brandon Wynn and Graham Holmberg Check out this Handstand Walking CrossFit Tutorial with CrossFit's 2010 Games world champion and Fittest Man on Earth, along with one of the top ranked gymnasts in the world on the rings Brandon Wynn. In this video they demonstrate how to do a perfect walking handstand, muscle ups, iron cross, and much more to improve your CrossFit workouts and competition scores. Enjoy and "like" and comment below your thoughts: lewishowes.com From: lewishowes Views: 6364 20 ratings Time: 10:02 More in Sports

  • The Importance of Having a Business Coach

    26 Nov 2011 | 6:00 pm
    The Importance of Having a Business Coach lewishowes.com Having a business coach is essential to your success. As a former professional athlete I attribute a lot of my success to having the right coaching to prepare me for the next lever. Without it, I would have just been another "good athlete" that never made it. As entrepreneurs or business owners, most go about their day without a plan of attack. That's the quickest way to failure. Set up some time with a business coach today that can help you map out your plan each year so you can set goals and achieve them. Without a…

  • The Power of a Mastermind and Importance of Spending Your Time with Smart People

    20 Nov 2011 | 4:26 pm
    The Power of a Mastermind and Importance of Spending Your Time with Smart People Have you experienced a Mastermind? lewishowes.com It doesn't matter how smart you are, there are always people out there much smarter than you. If you want to take your business to the next level then you must surround yourself with smarter individuals, and the best way to do this is to join or host your own mastermind. Learn more in this video and check out http for more info. From: lewishowes Views: 919 7 ratings Time: 03:47 More in Education
 
 
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    The Business of Sports

  • Five For Friday – #FF Edition

    russell@thebusinessofsports.com (Russell Scibetti)
    27 Jan 2012 | 1:42 pm
    In the past, we used to have regular “Five for Friday” columns that featured five interesting links for the week. I’m going to start bringing this back more often with all different types of lists. Today, in honor of Twitter’s #FF (Follow Friday) hashtag, here are five great sports business folks to follow on Twitter. (NOTE: there are clearly WAY MORE than five great sports business folks to follow on Twitter, and since this is a recurring column, you will meet many more of them over time, so please do not be offended if you aren’t on the list). Brian Gainor…

  • Interview with Justin Cener of Crowd Seats

    russell@thebusinessofsports.com (Russell Scibetti)
    25 Jan 2012 | 8:51 am
    Yesterday I sat down with Justin Cener, Founder of Crowd Seats, to discuss how sports organizations can use group-buying deal sites as part of their sales efforts and what’s unique about the Crowd Seats product compared to other options. Justin, give us a brief overview of Crowd Seats? Crowd Seats is the first and only daily deals site for sports tickets. We offer amazing sports ticket deals for 50-90% off face value with no added ticket fees. Consumers love us because we offer great tickets for great games at unbelievable prices. Teams and events love working with us because…

  • The Passing of Joe Paterno

    russell@thebusinessofsports.com (Russell Scibetti)
    22 Jan 2012 | 11:39 am
    My condolences to the Paterno family on the passing of Joe Paterno. While there is no arguing his accomplishments as a football coach, may his final legacy be allowing the world to learn from his mistakes and the mistakes of others involved so that the situation at Penn State never happens again.

  • The Ultimate Sports Social Media Job with Xfinity

    russell@thebusinessofsports.com (Russell Scibetti)
    18 Jan 2012 | 9:42 am
    In case you didn’t know, I’m a big social media advocate. I love what it can do for people and business alike, creating content, conversation and active communities. In turn, when I see unique opportunities and promotions based around this space, I love to share them here, which bring me to the “Ultimate Sports Social Media Job” program created by Xfinity. Here is a quick summary of the contest and what the winner can receive: “Comcast’s Xfinity Service is launching a contest to hire an individual who will serve as the new voice of Xfinity in the sports social…

  • Opportunities in CRM and Database Roles

    russell@thebusinessofsports.com (Russell Scibetti)
    13 Jan 2012 | 8:31 am
    My full-time roles in the sports industry have been focused on the CRM and database space, and these positions can have lots of fun and interesting responsibilities, such as: Consolidating data to build a complete picture of each fan and customer Building distinct customer segments for targeted marketing campaigns Managing digital communications using email, web, PURLs, social media and more Creating detailed customer profiles to understand who are fans are Measuring the results of sales and marketing initiatives Generating new leads and building models to predict sales and renewals Using…
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    Sports Marketing and Public Relations -- Sports Management Marketing -- Sports Event Marketing

  • Merrill Has A Senior Moment…

    admin
    26 Jan 2012 | 11:39 am
    It used to be that the Senior Bowl was one of the few showcases that every college football senior would make mandatory. There were few pro days at colleges, individual workouts or mega-systems where teams could do their own analysis prior to the NFL Draft. It was a right of honor to be selected and play in the game, which usually fell at a time and on a major network that would give those participants one more chance to shine before going to the NFL. The best of the best. There were a few others…the East-West Shrine Game on Christmas Day, the Hula Bowl and even the College All-Star…

  • Squash, Twitter Trouble and The Growth Of Andrew Shaw…

    admin
    22 Jan 2012 | 10:12 am
    Once again it seems like ideas good, bad and indifferent are flowing in groups the last few days, so here’s a look at some other best practices and some issues. Squashing A Brand: The sport of squash is fast, ultra-athletic and pretty much refined to clubs and select colleges and high schools in the United States. It has never been “mainstream.” The International Squash Federation, with a large amount of support in India and Pakistan, has tried in vain to get the sport on the Olympic programme. Women’s Professional Squash, even more of an afterthought than the…

  • One Giant Consistent Brand….

    admin
    20 Jan 2012 | 4:55 pm
    It was late November and the storm clouds wee again surfacing. The Giants had lost to the Washington Redskins, and the call for the end of the Tom Coughlin era was on again. Coordinators weren’t prepared, the team was a wreck changes needed to be made. What did you hear from Giants players and organization leaders? Silence. Positive comments. Consistent messages of hope. There was no Pollyanna whining, no whispering of rumors, just a dedication to excellence message. The results on the field speak for themselves since that game, as their Giants remain the least chaotic, and only team…

  • Giving Popcorn It’s Due

    admin
    19 Jan 2012 | 8:04 pm
    Thursday was National Popcorn Day across America, with many of the major brands in comfort snacks staging promotions, from education programs in the media for the health of the snack to giveaways by brands like Popcorn, Indiana on the streets of new York and Los Angeles. Movie chains ran online couponing for discounts for those attending films tonight and during the weekend, all to support the corn lobby and what could possibly be, with some air popping, little butter and less salt one of the healthier snack foods around. Still with some of the hoopla it seemed like sports missed the boat.

  • Another Five Good Ideas Worth Some Thoughts…

    admin
    16 Jan 2012 | 4:48 pm
    Seems like in addition to more jobs opening up the new ideas that make good business sense are also flowing pretty smoothly. Like last week, and it would be great to grab five at least once a week, here are five other smart ideas on the table. Martin Luther King Day As A Bigger Platform: The NBA does the best job of any sport in using the values that Dr. Martin Luther King espoused and taking the Monday holiday as a platform to showcase those values to a larger audience. Day games, special events in Washington and other cities and a national television audience all have Dr. King’s…
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    Sports Marketing Blog | rEvolution

  • Nice Little Saturday – Suits and Boots 2012

    Phil Pennington
    27 Jan 2012 | 2:52 pm
    The saying goes that, “fortune favors the bold,” and this certainly seems fitting for those coming out to TopGolf Wood Dale for the Suits and Boots party on Saturday, from 6 PM to 9 PM. What fortune you ask? That would be the grand prize winner receiving a trip to Occidental Grand Xcaret, in Riviera Maya, Mexico courtesy of Apple Vacations.  The rEvolution crew will be there full force to aid in the winter beach party madness so come by and hang out for a good cause. Check out a look at last year’s Suits and Boots after the jump.

  • High Fives: Katie Smith

    Jamie Delaney
    27 Jan 2012 | 12:03 pm
    Cue the music, the latest PR superstar has joined the legendary ranks of rEvolution’s all-star squad. Katie Smith comes to @littlerbigE with a wealth of media relations experience, working for both the NBA’s Cleveland Cavaliers and Broadway in Chicago. Aside from being the resident spin-doctor (sans “two princes”), she specializes in “Sunday Fundays,” and enjoys yoga, reading and skiing. Check out her favorite Chicago spots, dream vacations and who she roots for in the world of sports. Enjoy. Top 5 Sports Teams: 1.) Buffalo Bills 2.) Cleveland Cavaliers 3.)…

  • Music Monday: Surfer Blood at Schubas

    Jamie Delaney
    23 Jan 2012 | 12:49 pm
    Since this show happened last Tuesday, I figured I would squeeze it in for today’s “Music Monday.” It is still under seven days! I was fortunate enough to get a tip on Surfer Blood doing a surprise late night set at Schubas in Chicago. A band I had wanted to see since I first came across their debut album in winter of 2010, and the young guys from Florida did not disappoint. While it was a school night, and some yawns were shared among the crowd, Surfer Blood made sure to keep everyone awake as they ripped through tracks from their debut album “Astro Coast”…

  • Social Media in 2012: The Year of Second Tier

    Jamie Delaney
    20 Jan 2012 | 9:06 am
    If we haven’t already hit the boiling point, we are really, really close. Social media has seen itself transform from something of a cult classic/underground oddity, from LiveJournals and Myspace, to the point where now if you aren’t “on” Facebook, you are looked at like you just stepped out of a time capsule. So allow me this one moment to speak to my generation, Millennials – we’ve arrived. And to think, all that time spent on AOL AIM, scouring for code to simply change the color of a user profile, was just the starting point. To the younger generations, this is a moment…

  • Music Monday: Theophilus London @ Lincoln Hall

    Jamie Delaney
    16 Jan 2012 | 4:21 pm
    Filed under cliche New Year’s resolutions, somewhere between “read more” and “a gym membership,” you will find “attend more concerts.” Maybe 2012 will finally be different, as I impulse bought tickets to the  Theophilus London show at Lincoln Hall last Friday night. Where as most artists with only one album under their belt will run through their 12 songs as quick as possible, Last Name London took advantage of the crowd on hand to debut some new songs. The most impressive new track, far and away, was a song called “Big Spender,” which…
 
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    Sports Business Digest

  • FILA taps tennis star Jelena Jankovic for endorsement deal

    Emmett Jones
    10 Jan 2012 | 8:58 pm
    The FILA family has officially grown a little larger. The company, well-known for manufacturing sports and leisure footwear, has added tennis super star Jelena Jankovic to their endorsement roster. “I have always been attracted to Fila’s fashion-forward designs and especially appreciate their commitment to infusing our sport with beauty and fashion,” said Jankovic. “Fila has such a rich tennis history and it is an honor to be wearing the same brand as the stars I admired as a child.” (via Press Release) Janokovic had previously been under contract with…

  • The 2012 Olympic Games…now in 3-D

    Emmett Jones
    10 Jan 2012 | 11:45 am
    You want the Olympics in 3D? You have the Olympics in 3D. NBC Sports Group and Panasonic Corporation of North America — NBC’s exclusive flat-panel HDTV and Blu-ray Disc Player advertiser for the games — have agreed to partner to make the London 2012 Olympic Games available in 3D to all U.S. distributors who carry Olympic coverage on cable, satellite and telco; essentially 100% of the multi-channel industry. It marks the first time that the Olympic games will be distributed in 3D. “NBC has a history of utilizing technological innovations to distribute the Olympics in…

  • Aaron Rodgers tops list as NFL’s most popular jersey

    Emmett Jones
    10 Jan 2012 | 7:54 am
    Sports Business Daily. The list, which is based on sales on NFLShop.com from April 1st to December 31st, has the Packers QB on top, with Broncos QB Tim Tebow and Steelers S Troy Polamalu rounding out the top 3. Further proving that the NFL is a quarterback league, 7 of the top 10 positions are held by NFL quarterbacks. Carolina Panthers QB, Cam Newton, was the only rookie to make the list — at #25. RK PLAYER RK PLAYER 1) Packers QB Aaron Rodgers 14) Bears LB Brian Urlacher 2) Broncos QB Tim Tebow 15) Ravens LB Ray Lewis 3) Steelers S Troy Polamalu 16) Jets QB Mark Sanchez 4) Saints QB…

  • NHLPA refuses consent, delaying NHL realignment

    Emmett Jones
    9 Jan 2012 | 4:11 pm
    For anyone looking to see a modified playoff format in the NHL, you’re going to have to wait a little bit longer. The league’s plans for realignment and a revamped playoff format, which was approved by the NHL Board of Governors for the 2012-2013 NHL season, will not move forward because the NHLPA refused to consent to the changes. “It is unfortunate that the NHLPA has unreasonably refused to approve a Plan that an overwhelming majority of our Clubs voted to support, and that has received such widespread support from our fans and other members of the hockey community,…

  • 9th Lingerie Bowl moves to Las Vegas

    Emmett Jones
    7 Jan 2012 | 10:25 pm
    The Lingerie Bowl has moved. The game, the highlight of the Lingerie Football League season, is moving from Super Bowl 46 host city Indianapolis to Las Vegas. The game, which will be broadcast during the halftime of the Super Bowl on February 5th, will be played in the Orleans Arena and broadcast live on the MTV Networks’ MTV channel. The Orleans Hotel & Casino has been named as the official host hotel of the event. “We’re thrilled to host Lingerie Bowl IX,” said Tony Taeubel, Vice President and General Manager of The Orleans. “By securing the host rights to the 2012…
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    Sports Festival Asia

  • Asian Sport Business Round Up 21st Jan 2012

    Sports Festival
    21 Jan 2012 | 7:49 pm
    China dominated the news this week with announcements in sponsorships, venue management and marketing.The Chinese car maker GAC Group has increased its sports sponsorship portfolio in a deal with the International Table Tennis Federation. The company previously title-sponsored the 2011 version of the World Championships in Rotterdam. The arrangement will allow the ITTF to offer an overall prize of USD $2.5 million for the new world tour as well as another $1 million for the Grand Finals.A total of 16 open international tournaments make up this year’s GAC Group 2012 ITTF World Tour. The…

  • Asian Sport Business Round Up 14th Jan 2012

    Sports Festival
    14 Jan 2012 | 7:30 am
    Soccer was the news highlight last week along with sponsorships in Thai boxing and yacht racing.The insurance company Great Eastern extended its co-title sponsorship of the S. League, Singapore’s top men’s professional association football. The company will put in USD $775,000 until the end of the 2013 season. The arrangement also supports the S League’s Charity Shield to be held on February 5.This year’s S League season debuts February 9. The league was launched in 1996 and currently includes 14 clubs. The S League’s other co-title sponsor is the food and beverage producer…

  • Asian Sport Business Round Up 8th Jan 2012

    Sports Festival
    8 Jan 2012 | 6:10 am
    Air Asia started off the year with a busy week announcing deals in F1 racing and Premier League soccer. The low-cost carrier will invest almost RM 6.5 million in the Grand Prix racing team Caterham F1 for advertising and PR activities.CEO & spokesperson Tony Fernandes told a media outlet in Kuala Lumpur he wants to spruce up the airline’s image; to elevate its brand perception to that of a high-end technology product associated with F1 racing.In a recent interview with the team's own magazine, Team Lotus Notes, Fernandes said AirAsia needs to look at Caterham F1 as being more than just…

  • Asian Sports Business Round Up Dec 2011

    Sports Festival
    31 Dec 2011 | 11:58 pm
    A round up of the whole year would be appropriate now, but time is short and the deals in 2012 are already starting to flow.  So here is a round up of the last month instead.The last month of the year rounded off with lots of soccer and football and more news about the London Olympics. There was an assortment of golf and boxing as well as the usual run of new advertising contracts and media deals.December started off with news that the Indian mobile phone maker Karbonn Mobiles was the title sponsor of the 2011 South Asian Football Federation championship. India maintained its winning…

  • Asian Sports Business Round Up 24th Dec

    Sports Festival
    24 Dec 2011 | 8:29 am
    Sponsorships in boxing, basketball as well as PR contracts and the usual run of media deals were the highlights in sports marketing news last week in Asia.The communications giant AT&T has agreed to a sponsorship deal with Top Rank Boxing covering major bouts next year including those of Manny Pacquiao. The Sports Business Journal reports the AT&T contract - worth more than USD $1 million – would involve several weeks of promotion before each scheduled fight as well as branding in the ring and media areas in addition to arena and local activation rights.A highly-anticipated…
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    Sponsorship in Sports

  • Motivate volunteers in sports

    Remco
    24 Jan 2012 | 12:09 pm
    Many people do not realize the impact volunteers in sports have on other people every year. Many life lessons can be taught in a sports setting. Some people volunteer because their own children are involved with sports and the parents want to be good role models. Others volunteer to be role models for other children in the community. Still others may volunteer because they are big fans of the sports organization, so they want to play a small role in the positive impact the organization has on the community. No matter why people volunteer the volunteers in sports play a huge role in the…

  • How To Find Sponsors For Small Sport Organizations

    Remco
    18 Jan 2012 | 7:35 am
    Let’s face it, as sport administrators of small Sport Organizations we are in constant search for sponsorships. There are lots of companies and individuals out there who are willing to spend their money on sponsorship in sports and no doubt some sports get more sponsorship than others. But how do you position yourself so that you are able to attract the right kind of sponsors who have the money and services you are looking for? Here are some things that you can do that will help you be visible and attractive to companies who are willing to spend their money to see you succeed. Win as…

  • One year sportmanagement.cc

    Remco
    12 Jan 2012 | 1:53 pm
    They say “Time flies when you’re having fun”…..and I must say, I’ve had some fun with this website. It is already one year ago that I started with this specific one, and my main aim was (and still is) to reach out to all those voluntary sport administrators out there. They struggle on a daily basis to get their sport organization and their athletes on a higher level, and I have much respect for you all, who have your job and still try to get the maximum out of your sport organization. One year has passed and I got quite some positive reactions on the different topics. Special thanks…

  • Characteristics of a Sports Manager

    admin
    17 Nov 2011 | 6:58 pm
    This [highlight]Mastermind Sports Management[/highlight] is an online international group of professionals. On a monthly basis they will share their opinion on a certain topic. You can look at the background of each mastermind by going here. This month’s topic: Characteristics of a Sports Manager   Greg Harney (USA) Sports administrators in today’s society must possess a number of characteristics and skill sets particularly within the Olympic world that most of us live and work in every day. To begin with, a good sports manager must be willing to work whatever hours it takes to…

  • Why Sports Sponsorship is better than Advertising

    admin
    3 Nov 2011 | 11:03 pm
    Sponsorship and advertising are both marketing tools that strategically apply to different situations. There are however usual times when a company is faced with choosing between both tools. These times usually are a point of exposure as to which tool can give more and help increase a brand’s visibility. This arena is where sponsorship takes over, and where you as sports manager should be stepping in. What sponsorship accomplishes better than advertising is in the establishment of qualitative aspects. These aspects include brand image towards consumers, generating awareness, and…
 
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    The Business of Sports

  • Five For Friday – #FF Edition

    russell@thebusinessofsports.com (Russell Scibetti)
    27 Jan 2012 | 1:42 pm
    In the past, we used to have regular “Five for Friday” columns that featured five interesting links for the week. I’m going to start bringing this back more often with all different types of lists. Today, in honor of Twitter’s #FF (Follow Friday) hashtag, here are five great sports business folks to follow on Twitter. (NOTE: there are clearly WAY MORE than five great sports business folks to follow on Twitter, and since this is a recurring column, you will meet many more of them over time, so please do not be offended if you aren’t on the list). Brian Gainor…

  • Interview with Justin Cener of Crowd Seats

    russell@thebusinessofsports.com (Russell Scibetti)
    25 Jan 2012 | 8:51 am
    Yesterday I sat down with Justin Cener, Founder of Crowd Seats, to discuss how sports organizations can use group-buying deal sites as part of their sales efforts and what’s unique about the Crowd Seats product compared to other options. Justin, give us a brief overview of Crowd Seats? Crowd Seats is the first and only daily deals site for sports tickets. We offer amazing sports ticket deals for 50-90% off face value with no added ticket fees. Consumers love us because we offer great tickets for great games at unbelievable prices. Teams and events love working with us because…

  • The Passing of Joe Paterno

    russell@thebusinessofsports.com (Russell Scibetti)
    22 Jan 2012 | 11:39 am
    My condolences to the Paterno family on the passing of Joe Paterno. While there is no arguing his accomplishments as a football coach, may his final legacy be allowing the world to learn from his mistakes and the mistakes of others involved so that the situation at Penn State never happens again.

  • The Ultimate Sports Social Media Job with Xfinity

    russell@thebusinessofsports.com (Russell Scibetti)
    18 Jan 2012 | 9:42 am
    In case you didn’t know, I’m a big social media advocate. I love what it can do for people and business alike, creating content, conversation and active communities. In turn, when I see unique opportunities and promotions based around this space, I love to share them here, which bring me to the “Ultimate Sports Social Media Job” program created by Xfinity. Here is a quick summary of the contest and what the winner can receive: “Comcast’s Xfinity Service is launching a contest to hire an individual who will serve as the new voice of Xfinity in the sports social…

  • Opportunities in CRM and Database Roles

    russell@thebusinessofsports.com (Russell Scibetti)
    13 Jan 2012 | 8:31 am
    My full-time roles in the sports industry have been focused on the CRM and database space, and these positions can have lots of fun and interesting responsibilities, such as: Consolidating data to build a complete picture of each fan and customer Building distinct customer segments for targeted marketing campaigns Managing digital communications using email, web, PURLs, social media and more Creating detailed customer profiles to understand who are fans are Measuring the results of sales and marketing initiatives Generating new leads and building models to predict sales and renewals Using…
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