Sports Marketing

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  • Is Major League Baseball Losing its Popularity? How Can It Be Stopped?

    Sports Networker
    Jennifer Smith
    20 Nov 2014 | 12:00 pm
    Is America’s pastime becoming a thing of the past? Baseball is currently the nation’s second-favorite sport, trailing only football. Despite this ranking, most baseball economists are reporting that baseball game attendance and popularity is on a steady decline. Unless Major League Baseball (MLB) does something to gain the attention of modern viewers, it’s not going to fair well (popularity-wise) in the years to come. A report released May 29th, 2013, shows that MLB game attendance had declined 2.9 percent. Some teams saw more declines in attendance than others. For instance, the…
  • Finding Sports at The MGM Grand

    Sports Networker
    Ashwin Iyer
    25 Nov 2014 | 7:00 am
    Las Vegas, or as it calls itself “The Entertainment Capital of the World,” has always been renowned for its casinos, fine dining, nightlife and shopping. These certainly tick all the boxes for the majority of visitors, yet just what is there to do for us sports fans? Other than betting of course. If you head over to the MGM Grand Casino & Hotel, you will quickly discover that sports have been more than covered in Vegas through the use of their MGM Grand Garden Arena. The arena seats almost 17,000 people and is where all of the big sporting events take place in Las Vegas. There is…
  • The Power of 12 in Seattle

    The Business of Sports
    russell@thebusinessofsports.com (Russell Scibetti)
    17 Nov 2014 | 5:29 am
    Tweet It’s a fairly well-known fact in the industry that the Seattle Seahawks have an official agreement with Texas A&M for the use of “12th Man”, a phrase that A&M had previously trademarked. Earlier this year, Darren Rovell reported that Seattle only pays $5,000 per year for this, but they cannot use the term on merchandise (even though, as also reported by Mr. Rovell, the Seahawks #12 “Fan” jersey was a top-10 best selling jersey back in March of this year). With that quick background in place, the point of this post is to truly highlight how…
  • The Largest College “Conference” In The U.S. Looks To Grow…

    Sports Marketing & PR Roundup
    admin
    18 Nov 2014 | 5:15 pm
    For those not of a certain age, or not involved in college athletics, you probably don’t know how powerful the Eastern College Athletic Conference, or ECAC, was, or how big it remains today. Made up of hundreds of schools, many now on the Division II or III level, the ECAC is still the largest group of colleges that work together in athletics in the United States. At one point, before the current conference structure really took hold in the Eastern United States, the ECAC was it, controlling not just smaller college athletic governance but the biggest schools as well, especially in…
  • Best Story In College Football? How About Lehigh-Lafayette And 50K At Yankee Stadium

    Sports Marketing & PR Roundup
    admin
    21 Nov 2014 | 1:39 pm
    Say what you want about big time college football, the power conferences, computer rankings, even major rivalry week, one of the best stories in the game will take place not in Boston, where Harvard will meet Yale for the Ivy league title and ESPN College GameDay will be on hand, or in LA when USC meet UCLA or when Mississippi and Mississippi State meet for the Egg Bowl, or even when Auburn meets Alabama. Those will be great matchups will fill stadia and lots of media coverage. But try drawing 50,000 for almost ANY college football game to Yankee Stadium (which had a little more than half of…
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    Sports Networker

  • Finding Sports at The MGM Grand

    Ashwin Iyer
    25 Nov 2014 | 7:00 am
    Las Vegas, or as it calls itself “The Entertainment Capital of the World,” has always been renowned for its casinos, fine dining, nightlife and shopping. These certainly tick all the boxes for the majority of visitors, yet just what is there to do for us sports fans? Other than betting of course. If you head over to the MGM Grand Casino & Hotel, you will quickly discover that sports have been more than covered in Vegas through the use of their MGM Grand Garden Arena. The arena seats almost 17,000 people and is where all of the big sporting events take place in Las Vegas. There is…
  • Is Major League Baseball Losing its Popularity? How Can It Be Stopped?

    Jennifer Smith
    20 Nov 2014 | 12:00 pm
    Is America’s pastime becoming a thing of the past? Baseball is currently the nation’s second-favorite sport, trailing only football. Despite this ranking, most baseball economists are reporting that baseball game attendance and popularity is on a steady decline. Unless Major League Baseball (MLB) does something to gain the attention of modern viewers, it’s not going to fair well (popularity-wise) in the years to come. A report released May 29th, 2013, shows that MLB game attendance had declined 2.9 percent. Some teams saw more declines in attendance than others. For instance, the…
  • Top Career Crushing Sports Injuries and What We Can Do to Stop Them

    Ryan Griffiths
    18 Nov 2014 | 9:00 am
    Injuries are part of playing sports, but sometimes we wonder if sports injuries have to be so devastating. Players bank on their health for a paycheck and, at the same time, they have to entertain demanding fans. If they don’t perform, they won’t be around for long. Some think that some sports, like football, need an overhaul because of the severity of injuries when they do occur. Should national leagues be paying more attention to these injuries? And, what can be done, if anything, to minimize or eliminate them? Here are just a few examples of devastating sports injuries and what could…
  • Lacrosse Is The Fastest Growing Sport In America?

    Jennifer Smith
    13 Nov 2014 | 9:15 am
    While almost every American is aware of the popularity of the NFL, NCAA, NBA, MLB and NHL; most would be stumped if asked which is the fastest growing team sport. If someone were to hazard a guess, they would most likely be wrong, because the fastest growing sport is none of these. It’s lacrosse. Fastest Growing Sport According to an annual report by US Lacrosse,“A record total of 746,859 players competed on organized lacrosse teams in 2013. The growth rate from last year (722,205) was 3.4 percent and youth participation topped 400,000 for the first time ever.” Two Reasons for The…
  • Making Money Online Selling Sports Merchandise And Gear

    Jennifer Smith
    11 Nov 2014 | 9:00 am
    If you have a line of sports merchandise or gear that you’d like to promote and sell to athletes and fans alike, then you may just want to build an eCommerce business. It’s much cheaper to start than opening up a store because of low overheads, and it’s easier to manage because of software automation. Additionally, making money online may be as profitable or more profitable than a small store because of the Internet’s national and global reach. Making Money Online vs. Brick & Mortar Starting Costs Buying an eCommerce store is far more sensible than buying a…
 
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    Uploads by Lewis Howes

  • Tony Robbins and Lewis Howes - MONEY Master The Game: 7 Simple Steps to Financial Freedom

    24 Nov 2014 | 9:25 am
    Tony Robbins and Lewis Howes - MONEY Master The Game: 7 Simple Steps to Financial Freedom Discover the 7 Simple Steps to Financial Freedom in MONEY Master the Game with Tony Robbins and Lewis Howes http://lewishowes.com/109 In this interview Lewis Howes dives in with the world's... From: Lewis Howes Views: 2602 58 ratings Time: 44:38 More in Comedy
  • Jennifer Paige and Lewis Howes cover "Strong Enough" by Che

    5 Nov 2014 | 7:55 am
    Jennifer Paige and Lewis Howes cover "Strong Enough" by Che Getting after it :) From: Lewis Howes Views: 1167 20 ratings Time: 02:06 More in Comedy
  • Following your dreams

    26 Feb 2014 | 7:29 pm
    Following your dreams Do you have big dreams? Here's a way to achieve them. More at http://lewishowes.com. From: Lewis Howes Views: 1561 35 ratings Time: 10:20 More in Entertainment
  • How to Get In The Zone and Reach Flow with Steven Kotler (The Rise of Superman)

    25 Feb 2014 | 3:27 am
    How to Get In The Zone and Reach Flow with Steven Kotler (The Rise of Superman) Want to get In The Zone? Learn to become Superman in this episode http://lewishowes.com/flow Steven Kotler explains what Flow is in his new book and it's all... From: Lewis Howes Views: 2868 15 ratings Time: 02:04 More in Entertainment
  • Why Feedback is a Key to Your Greatness In Business and Life

    13 Feb 2014 | 1:45 pm
    Why Feedback is a Key to Your Greatness In Business and Life Want to achieve greatness in your business and life? The Key is Feedback http://lewishowes.com/leadership/key-to-greatness/ From: Lewis Howes Views: 5695 95 ratings Time: 07:37 More in Entertainment
 
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    The Business of Sports

  • Interactive YouTube Content

    russell@thebusinessofsports.com (Russell Scibetti)
    25 Nov 2014 | 6:32 am
    Tweet A couple of weeks ago, Jason Belzer sent me a link to a marketing video that Honda put out on YouTube called “The Other Side.” Click on the image below to watch to the video, and make sure to hit the “R” key while watching to get the full impact. When I saw this, I immediately thought this would be a great way for sports organizations to create content. Here are a few ideas that come to mind: Comparing the home vs. live experience: Teams want to convey how much more exciting the live experience is, so they could make a video that takes viewers back and forth…
  • Why Mediation

    russell@thebusinessofsports.com (Russell Scibetti)
    24 Nov 2014 | 6:41 am
    Tweet Today’s post is courtesy of guest blogger Mark Grabowski and is an excerpt from his recently published article in Harvard’s Journal of Sports & Entertainment Law entitled “Both Sides Win: Why Mediation Would Improve Pro Sports.” The article argues that mediation should be utilized by American pro sports leagues to resolve conflicts, particularly contract disputes. Citing examples and experts, the paper argues that it would improve player-management relationships, player morale and public opinion. You can click here to download the entire article in PDF…
  • Infographic Friday: Fantasy Football

    russell@thebusinessofsports.com (Russell Scibetti)
    21 Nov 2014 | 5:48 am
    Tweet It’s time for another edition of Infographic Friday. This one comes to us from Data Informed and provides some interesting stats on the fantasy football industry, including the size of the marketing, demographics of the participants and volume of data consumption.
  • Hashtag Tuesday: #ISS2014

    russell@thebusinessofsports.com (Russell Scibetti)
    18 Nov 2014 | 6:18 am
    Tweet It’s time for another edition of Hashtag Tuesday which features insights from sports business professionals on a variety of topics, all collected via specific hashtags. This week, I collected some of the best tweets from the 9th Annual Ivy Sports Symposium that were shared via the #ISS2014 hashtag. The content covers a wide range of sports business topics, from culture and entrepreneurship to media and engagement. Enjoy! View the story “#ISS2014″ on Storify
  • The Power of 12 in Seattle

    russell@thebusinessofsports.com (Russell Scibetti)
    17 Nov 2014 | 5:29 am
    Tweet It’s a fairly well-known fact in the industry that the Seattle Seahawks have an official agreement with Texas A&M for the use of “12th Man”, a phrase that A&M had previously trademarked. Earlier this year, Darren Rovell reported that Seattle only pays $5,000 per year for this, but they cannot use the term on merchandise (even though, as also reported by Mr. Rovell, the Seahawks #12 “Fan” jersey was a top-10 best selling jersey back in March of this year). With that quick background in place, the point of this post is to truly highlight how…
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    Sports Marketing & PR Roundup

  • Brewing Up Some New Innovation On The Promo Front…

    admin
    25 Nov 2014 | 4:47 pm
    While many times media-types look to larger market teams as innovation leaders, especially in the digital and social space, the reality is that those in smaller markets are sometimes best at innovation. One of those leaders of the pack for Major League Baseball is the Milwaukee Brewers. No matter what happens on the field, the Brew Crew always seems to be finding new ways to engage their  fans year-round, and many of those innovations become best practices for other teams throughout professional sport.   One of those key people with a finger on the pulse of the Brewers digital brand is…
  • Can “Black Fives” Score As A Great Marketing/History Platform?

    admin
    23 Nov 2014 | 5:15 am
    There has been a big push in recent years for professional sports in the United States to return to their roots and honor those who came first. MLB has done a tremendous job in and around all things Jackie Robinson and has worked to raise the profile of the Negro Leagues; the NFL recently helped honor their trailblazers with the film “Forgotten Four.” But what about basketball? While there are constant efforts by the NBA to look back at those who told the early stories of integration with the league, some feel the NBA has not fully embraced this history of players of color in the early…
  • Best Story In College Football? How About Lehigh-Lafayette And 50K At Yankee Stadium

    admin
    21 Nov 2014 | 1:39 pm
    Say what you want about big time college football, the power conferences, computer rankings, even major rivalry week, one of the best stories in the game will take place not in Boston, where Harvard will meet Yale for the Ivy league title and ESPN College GameDay will be on hand, or in LA when USC meet UCLA or when Mississippi and Mississippi State meet for the Egg Bowl, or even when Auburn meets Alabama. Those will be great matchups will fill stadia and lots of media coverage. But try drawing 50,000 for almost ANY college football game to Yankee Stadium (which had a little more than half of…
  • Lessons From A Lifer At ESPN…

    admin
    19 Nov 2014 | 4:07 pm
    When we were lucky enough to be asked to update our text “Sports Publicity” in 2013, we called on several of those in the media industry who have been around the evolving world of communications for a while, and asked them what they have seen in terms of changes and how they have been able to adapt to the changing world and remain successful. The sampling of sports communications execs ranged from those at media companies like NBC and Sports Illustrated to agencies like Taylor and leagues like the NBA. However one of the stories that struck is the most was the narrative told by ESPN, and…
  • The Largest College “Conference” In The U.S. Looks To Grow…

    admin
    18 Nov 2014 | 5:15 pm
    For those not of a certain age, or not involved in college athletics, you probably don’t know how powerful the Eastern College Athletic Conference, or ECAC, was, or how big it remains today. Made up of hundreds of schools, many now on the Division II or III level, the ECAC is still the largest group of colleges that work together in athletics in the United States. At one point, before the current conference structure really took hold in the Eastern United States, the ECAC was it, controlling not just smaller college athletic governance but the biggest schools as well, especially in…
 
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    UO Business Blogs

  • Defining ‘Sustainable Business’: Net Impact Conference 2014

    Natalie
    24 Nov 2014 | 2:19 pm
    Greenbiz, B-Corp, the three Ps, LEED Certified, CSR, ESG, SRI.  What do all these acronyms and buzz words mean?  And what exactly is a career in sustainable business?  If you’re like me, six weeks into the Sustainable Business Practices MBA at the University of Oregon, that last one is a pretty important question. The Net Impact Conference, held in Minneapolis Minnesota, came at a perfect time to help me start to understand the broad variety of applications of sustainability in business. The annual conference brings together thousands of students and business professionals who want to…
  • From India to Eugene

    Harkanwal Sra
    21 Nov 2014 | 9:01 am
    Greetings everybody, I’m Harkanwal Sra and I’m a first-year in Center for Sustainable Business Practices. I’m from Punjab, India and I studied Electronics & Communications Engineering in my undergrad. After graduating, I worked for Ericsson India Global Services Pvt. Ltd. for four years where I was responsible for operation and maintenance of the telecom network for Bharti Airtel, India’s biggest telecom services provider. During this time, I acquired good technical knowledge and also identified that I need to develop business skills in order to take my career to the next level.
  • The Environmentalist’s Dilemma

    bfranek@uoregon.edu
    20 Nov 2014 | 8:56 am
    One of the best things about being a runner is that I get to be (have to be) outside everyday. Rain or shine; in my hometown or halfway across the world. I have gone to the tops of mountains, seen beautiful sunsets, traversed muddy trails, and viewed pristine lakes. Because of this, nature has always held extreme value in my mind and it kills me to think that someday this beauty will look very different. This is what moved me toward sustainable business and ultimately led me to the Net Impact conference. It was immediately clear that most people there were brought there by passion like mine,…
  • 6 Ways to Stay Sane Abroad

    Andrea Teslia
    17 Nov 2014 | 2:23 pm
    Moving to Oregon, from Toronto, to pursue my MBA in Sustainable Business practices from the University of Oregon has brought so many changes upon my life that they’re hard to count.  I’m clearly still me, but in such a bizzarro-world setting that you realize you’re kind of a bizzaro-world you.  So am I my own bizzaro-world self? That would contradict everything Seinfeld has taught us! Sometimes I’ll be doing my own thing, then suddenly clue into where I am and what I’m doing and I’m like “Wow, I’m in the United States, this is my life”.  I think we tend to default…
  • Why Studying Math is a Sexy Choice for Your Future

    Jacob Rosen
    14 Nov 2014 | 9:09 am
    Howdy, Oregon MBA blog. My name is Jacob Rosen and I’m a first-year in the Warsaw Sports Marketing Center program. While many of my new classmates here in Eugene know me as a loudly proud Ohioan and non-stop sports blogger, many recognize me most as the MBA class of 2016’s token math guy. I majored in applied mathematical economics with minors in Spanish and business administration during my undergrad at the University of Dayton. I selected Dayton similarly to how I picked Oregon – both schools had attractive existing programs in niche subjects and the schools’ warmhearted communities…
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    Sports Business Radio blogs

  • Sports Businss Radio Road Show Heads to UCLA for chat with Baron Davis on December 4th

    Brian Berger
    31 Oct 2014 | 11:45 am
    We're excited to announce that the Sports Business Radio Road Show presented by @Postano is headed to the UCLA campus on December 4th. Sports Business Radio host Brian Berger will interview former UCLA and NBA star Baron Davis in front of an audience comprised of sports business students from UCLA's @CenterforMEMES. Davis is a savvy businessman and will discuss his business acumen as well as life following his very successful NBA career. The conversation with Davis at UCLA will be recorded and will air on an upcoming edition of Sports Business Radio. The Sports Business Radio Road Show…
  • Former NFL Players Association President Kevin Mawae Joins Sports Business Radio for In-depth Interview about NFL

    Brian Berger
    2 Oct 2014 | 8:52 pm
    Kevin Mawae, former President of the NFL Players Association and 16-year NFL veteran goes one-on-one with Sports Business Radio host Brian Berger to provide insight on what current and former NFL players think of NFL Commissioner Roger Goodell. Mawae also shares his observations of Goodell's relationship with NFL owners. Mawae also shares his thoughts on the NFL's efforts regarding player safety and what the league needs to do to address player discipline. Mawae was the NFLPA President during the lockout in 2011 and was involved in the negotiations of a new CBA. Listen on iTunes or via this…
  • Sports Busness Radio Examines the NFL in Crisis

    Brian Berger
    23 Sep 2014 | 7:16 am
    Sports Business Radio host Brian Berger and Yahoo! Sports NFL reporter Rand Getlin (@Rand_Getlin) closely examine the NFL in crisis after high profile off the field controversies involving Ray Rice, Adrian Peterson, Greg Hardy and other players involved in domestic violence. What do these controversies mean for the future of the NFL and the league's Commssioner Roger Goodell? Listen to the latest episode of Sports Business Radio here: http://www.sportsbusinessradio.com/audio/2014/09/sbr-17-september-2014 The Sports Business Radio podcast can also be downloaded on iTunes, Tunein Radio,…
  • Sports Business Radio Host & Crisis PR Expert Brian Berger Weighs in on Roger Goodell Press Conference

    Brian Berger
    23 Sep 2014 | 7:12 am
    Sports Business Radio host and crisis PR expert Brian Berger weighs in on NFL Commissioner Roger Goodell's press conference. Berger on the Fox Sports Radio network: http://www.foxsportsradio.com/articles/jt-the-brick-399356/brian-berger-... Berger on the Bald Faced Truth with John Canzano on 750AM The Game in Portland: https://soundcloud.com/bergerb1215/bft-brian-berger-09-19-14
  • We Preview the Top NFL Sports Business Storylines on the Latest Edition of Sports Business Radio

    Brian Berger
    5 Sep 2014 | 4:27 pm
    Jason Cole, NFL reporter for the Bleacher Report joins us to preview the upcoming NFL season and discuss the top sports business storylines. We also discuss Colts owner Jim Irsay's suspension and fine as well as Houston Texans DE JJ Watt's new $100M contract. Brian Cheek of Postano joins us to discuss what Postano will be doing with teams like the Dallas Cowboys and Arizona Cardinals this NFL season to help them engage with their fans via social media. We also discuss the sports business headlines of the week including Kevin Durant's new contract with Nike. Listen to the latest edition of…
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    The Business of Sports

  • Interactive YouTube Content

    russell@thebusinessofsports.com (Russell Scibetti)
    25 Nov 2014 | 6:32 am
    Tweet A couple of weeks ago, Jason Belzer sent me a link to a marketing video that Honda put out on YouTube called “The Other Side.” Click on the image below to watch to the video, and make sure to hit the “R” key while watching to get the full impact. When I saw this, I immediately thought this would be a great way for sports organizations to create content. Here are a few ideas that come to mind: Comparing the home vs. live experience: Teams want to convey how much more exciting the live experience is, so they could make a video that takes viewers back and forth…
  • Why Mediation

    russell@thebusinessofsports.com (Russell Scibetti)
    24 Nov 2014 | 6:41 am
    Tweet Today’s post is courtesy of guest blogger Mark Grabowski and is an excerpt from his recently published article in Harvard’s Journal of Sports & Entertainment Law entitled “Both Sides Win: Why Mediation Would Improve Pro Sports.” The article argues that mediation should be utilized by American pro sports leagues to resolve conflicts, particularly contract disputes. Citing examples and experts, the paper argues that it would improve player-management relationships, player morale and public opinion. You can click here to download the entire article in PDF…
  • Infographic Friday: Fantasy Football

    russell@thebusinessofsports.com (Russell Scibetti)
    21 Nov 2014 | 5:48 am
    Tweet It’s time for another edition of Infographic Friday. This one comes to us from Data Informed and provides some interesting stats on the fantasy football industry, including the size of the marketing, demographics of the participants and volume of data consumption.
  • Hashtag Tuesday: #ISS2014

    russell@thebusinessofsports.com (Russell Scibetti)
    18 Nov 2014 | 6:18 am
    Tweet It’s time for another edition of Hashtag Tuesday which features insights from sports business professionals on a variety of topics, all collected via specific hashtags. This week, I collected some of the best tweets from the 9th Annual Ivy Sports Symposium that were shared via the #ISS2014 hashtag. The content covers a wide range of sports business topics, from culture and entrepreneurship to media and engagement. Enjoy! View the story “#ISS2014″ on Storify
  • The Power of 12 in Seattle

    russell@thebusinessofsports.com (Russell Scibetti)
    17 Nov 2014 | 5:29 am
    Tweet It’s a fairly well-known fact in the industry that the Seattle Seahawks have an official agreement with Texas A&M for the use of “12th Man”, a phrase that A&M had previously trademarked. Earlier this year, Darren Rovell reported that Seattle only pays $5,000 per year for this, but they cannot use the term on merchandise (even though, as also reported by Mr. Rovell, the Seahawks #12 “Fan” jersey was a top-10 best selling jersey back in March of this year). With that quick background in place, the point of this post is to truly highlight how…
 
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