Sports Marketing

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  • Infographic Friday: The Customer Experience

    The Business of Sports
    russell@thebusinessofsports.com (Russell Scibetti)
    15 May 2015 | 5:58 am
    Tweet It’s time for another edition of Infographic Friday. Today’s content comes to us from Revel Foundry regarding customer experience and loyalty. While this specific infographic is not sports-specific, I feel there are several key lessons that apply to the industry, especially around the live event experience as compared to at-home viewing. 40% of customers what holistic, omni-channel improvements. We can’t think of the elements of a fan experience in silos. True experience improvements takes coordination across many departments. More than 50% of online purchasing…
  • Infographic Friday: Life of a Fan in a Digital World

    The Business of Sports
    russell@thebusinessofsports.com (Russell Scibetti)
    8 May 2015 | 6:09 am
    Tweet It’s time for another edition of Infographic Friday. Today’s content comes to us from Nikolai Vetter and the SAP Community Network who takes us through a hypothetical match day experience of a modern fan, showing the logical connections between traditional actions (ordering tickets, meeting up with friends, buying merchandise) with digital enhancements (sharing via social, mobile replays and geolocation). Check out the full infographic below or click here to see Nikolai’s complete article and more.
  • Why There Are No Weird Sports

    Sports Networker
    Jennifer Smith
    21 Apr 2015 | 10:00 am
    Weird sports – they’re everywhere, and played by everyone. The things people do in the name of sports would curl your toes. No, really: one of those sports is toe wrestling. That didn’t quite make it into the Olympics, but it was not for lack of trying. When you think about it, there really is no such thing as a weird sport. All sports are just a way for humans to turn everyday activities into friendly competition, and explore the limits of our physicality. Tossing an orange ball into a red hoop suspended 10 feet off the ground having only a slightly larger diameter than the ball…
  • Pain Killers, Athletes and Addiction

    Sports Networker
    Jennifer Smith
    14 Apr 2015 | 9:30 am
    Ability is everything on the field, court, ice and pitch. If you can’t perform to the best of your physical abilities, someone will be ready to take your place. Your coaches and managers, who should be considered as mentors and borderline parental figures, won’t hesitate to replace you if your body is no longer able to perform the way it once did. This puts an enormous amount of pressure on men and women passionate about the sports they play. Unfortunately, it also fuels a culture of concealing pain and injury, which can have devastating effects on an athletes’ livelihood in both the…
  • Will Sport Don The Red Noses?

    Sports Marketing & PR Roundup
    admin
    19 May 2015 | 6:58 pm
    It’s not new globally but it is simple, easy to engage and not hard to understand. Will Red Nose Day, May 21, make it to success on this side of the pond as it has for 30 years in the UK. For those who have not seen the ads or watched the promotions especially across all the NBC Universal outlets, Red Nose Day was founded by Jane Tewson and Richard Curtis (writer and director of TV and films including Four Weddings and a Funeral, Notting Hill and Love Actually). It was created out of the firm belief that the power of mass media and high-profile celebrities can raise awareness of issues of…
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    Sports Networker

  • Sports Memorabilia Authentication Strategies

    Ray Burow
    19 May 2015 | 9:15 am
    Sellers of phony baloney sports memorabilia are tainting the billion-dollar-a-year sports industry. Scammers prey on individuals who love sports and are willing to lay down cash for purchases that reflect their fanaticism; their commitment to a team or favorite player. Fearing that a rare, autographed item at the “right” price will get away, a frenzied fan often exits an auction with what he believes to be a little piece of history. However, instead of being signed by his favorite sports figure, what he has actually purchased is a replica of the real thing. Without proper…
  • Why There Are No Weird Sports

    Jennifer Smith
    21 Apr 2015 | 10:00 am
    Weird sports – they’re everywhere, and played by everyone. The things people do in the name of sports would curl your toes. No, really: one of those sports is toe wrestling. That didn’t quite make it into the Olympics, but it was not for lack of trying. When you think about it, there really is no such thing as a weird sport. All sports are just a way for humans to turn everyday activities into friendly competition, and explore the limits of our physicality. Tossing an orange ball into a red hoop suspended 10 feet off the ground having only a slightly larger diameter than the ball…
  • Pain Killers, Athletes and Addiction

    Jennifer Smith
    14 Apr 2015 | 9:30 am
    Ability is everything on the field, court, ice and pitch. If you can’t perform to the best of your physical abilities, someone will be ready to take your place. Your coaches and managers, who should be considered as mentors and borderline parental figures, won’t hesitate to replace you if your body is no longer able to perform the way it once did. This puts an enormous amount of pressure on men and women passionate about the sports they play. Unfortunately, it also fuels a culture of concealing pain and injury, which can have devastating effects on an athletes’ livelihood in both the…
  • Five Extreme Sports Athletes to Follow on Social Media

    Noella Schink
    7 Apr 2015 | 9:20 am
    In the good old days (that were bad for extreme sports), keeping up-to-date with cool athletes amounted to magazine subscriptions and the occasional sports program. Often times those dirt bike, skiing and other extreme sports mags were published monthly – and finding a sports show covering anything beyond football, baseball, basketball or hockey was next to impossible. Yes, getting your extreme sports fix also meant waiting for the Olympic games every four years or catching an MX championship meet whenever the networks felt like carrying one. Even cable channels, considered extreme…
  • RosterBot Solves Your Rec League Management Issues

    Steve Richards
    31 Mar 2015 | 9:21 am
    When you think about it there are millions of people who each make sports great in their own way. Fans make up most of that population, but there are also players, trainers, reporters and announcers. Then there are the men and women who make up the foundation of our favorite franchises – coaches and management. These people work tirelessly to build the best franchise they possibly can, don’t get enough credit when they’re successful and get too much blame when they’re unsuccessful. While it’s certainly on a much smaller scale, coaching and managing a local rec team is just as…
 
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    The Business of Sports

  • Infographic Friday: The Customer Experience

    russell@thebusinessofsports.com (Russell Scibetti)
    15 May 2015 | 5:58 am
    Tweet It’s time for another edition of Infographic Friday. Today’s content comes to us from Revel Foundry regarding customer experience and loyalty. While this specific infographic is not sports-specific, I feel there are several key lessons that apply to the industry, especially around the live event experience as compared to at-home viewing. 40% of customers what holistic, omni-channel improvements. We can’t think of the elements of a fan experience in silos. True experience improvements takes coordination across many departments. More than 50% of online purchasing…
  • (Not) A Treatise on Big Data

    russell@thebusinessofsports.com (Russell Scibetti)
    13 May 2015 | 8:03 am
    Tweet Today’s post is courtesy of guest blogger Jared Frank, Editor of SEAT Magazine, published by the Association of Luxury Suite Directors (ALSD). I am (not) an expert on big data. I haven’t a clue about big data, or any branch of the analytics tree, except that I know smart people use it as a powerful tool, wannabes use it as rhetoric, and some people, like Charles Barkley, believe all proponents of data analytics are losers who never had a girlfriend in high school. I’ll refrain from passing judgment upon Sir Charles, because I honestly agree with shades of both sides of the…
  • Hashtag Tuesday: #SportsbizMentor

    russell@thebusinessofsports.com (Russell Scibetti)
    12 May 2015 | 6:26 am
    Tweet It’s time for another edition of Hashtag Tuesday which features insights from sports business professionals on a variety of topics, all collected via specific hashtags. This week, I asked everyone to share one thing they learned from a #SportsbizMentor, and here’s what they said! I’m sure there will be more throughout the day, so keep an eye on that hashtag and I’ll make sure to add more to this post at the end of the day.   [View the story “#SportsbizMentor” on Storify]
  • Infographic Friday: Life of a Fan in a Digital World

    russell@thebusinessofsports.com (Russell Scibetti)
    8 May 2015 | 6:09 am
    Tweet It’s time for another edition of Infographic Friday. Today’s content comes to us from Nikolai Vetter and the SAP Community Network who takes us through a hypothetical match day experience of a modern fan, showing the logical connections between traditional actions (ordering tickets, meeting up with friends, buying merchandise) with digital enhancements (sharing via social, mobile replays and geolocation). Check out the full infographic below or click here to see Nikolai’s complete article and more.
  • Sports Business Recap: MOKO, Tarkenton Institute and Liberty Mutual

    russell@thebusinessofsports.com (Russell Scibetti)
    6 May 2015 | 7:45 am
    Tweet One of the benefits of running this blog is finding out about new, creative and effective campaigns and partnerships when they happen. So I will occasionally publish a recap-style post to highlight these deals. As always, thanks to the brands and properties (and their PR agencies) for keeping me up to speed! MOKO Expands Market to 4,000+ High Schools with BigTeams MOKO Social Media Limited announced that it has taken a 10 percent equity stake in BigTeams, the largest high school sports software platform in the U.S. BigTeams’ online tools and data help U.S. high schools with…
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    Sports Marketing & PR Roundup

  • Branding On The High Seas; How The Volvo Ocean Race Scores With Brands…

    admin
    22 May 2015 | 4:14 am
    Niche properties like Olympic sports, outdoor events or extreme sports may not get the mainstream media coverage that traditional properties do, but their corporate hospitality opportunities can often be some of the most unique and creative in the sports world. Take the Volvo Ocean Race, the triennial around-the-world sailing race that began in 1973 as the Whitbread, and just wrapped up its North American stopover in Newport, RI, on Sunday. The race village at Fort Adams State Park may have been the biggest draw for the public, bringing in around 125,000 visitors – five times the foot…
  • Will Sport Don The Red Noses?

    admin
    19 May 2015 | 6:58 pm
    It’s not new globally but it is simple, easy to engage and not hard to understand. Will Red Nose Day, May 21, make it to success on this side of the pond as it has for 30 years in the UK. For those who have not seen the ads or watched the promotions especially across all the NBC Universal outlets, Red Nose Day was founded by Jane Tewson and Richard Curtis (writer and director of TV and films including Four Weddings and a Funeral, Notting Hill and Love Actually). It was created out of the firm belief that the power of mass media and high-profile celebrities can raise awareness of issues of…
  • Can A Pharoah Lead Horse Racing To Brand Gold?

    admin
    16 May 2015 | 6:28 pm
    Is this now the year that horse racing has positioned itself to take a long overdue ride, thanks to the people and the personalities in and around American Pharoah and the industry itself. Since Affirmed won the Triple Crown in 1978, none of the 13 horses who have taken the first two legs has gone on to make history in the Belmont Stakes. Last year all hoped California Chrome with colorful co-owners Art Sherman and Steve Coburn, was the ticket, but The Belmont Stakes brought disappointment again. Is this the year that a horse can lift the industry? We shall see. One thing that is for sure is…
  • Pac-12, Monumental Shrink The Global Sports World Again

    admin
    14 May 2015 | 6:28 pm
    Just a few years ago people raised some eyebrows as brands like Emirates Airways took their place in U.S. sport, partnering at first with the Breeders Cup and then branching out into golf and tennis. At the same time traditional American brands like GM and Coke took the international dive in soccer, taking marketing spots with some of the world’s elite soccer clubs. Other companies like Burger King followed, and suddenly, the sports world “here” and “over there” was getting smaller, as brands found ways to embrace the culture and tradition of local sport while thinking globally.
  • Timing Is Everything; Brands Berra And Brady Linked Together

    admin
    12 May 2015 | 4:47 pm
    There is a tinge of irony that on the day Tom Brady and the New England Patriots were dealing with the heavy-handed ruling by the NFL, politicians on New Jersey were circulating a petition to have Yogi Berra recognized for The Presidential Medal of Freedom. While many opined about the issue of the Brady brand for the long term (there won’t be much damage if any), the Berra brand, on the Hall of Famer’s 90th birthday, is one to be cherished, and not just for his prolific baseball career. There are very few individuals in the New Jersey lore transcends the era in which they made their mark.
 
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    UO Business Blogs

  • Oregon Grads Attend and Compete at the Willamette Angel Conference

    Jenny Palm
    14 May 2015 | 2:44 pm
    As I have said in previous posts, Oregon has a lot of money to spend on venture investments and Thursday held one of those amazing opportunities.  The Willamette Angel Conference is one of multiple angel investor conferences held in Oregon annually.  It attracts companies from all over Oregon, Washington, and California.  Last year, I had the amazing opportunity to be a due diligence intern for the investors.  I was able to experience looking at prospective companies through the eyes of the investors.  It was wonderful to compare what I thought was important to what they thought was…
  • Winning the Day @ Global Venture Labs in Austin, TX

    Jenny Palm
    10 May 2015 | 8:59 pm
    The following was announced and written by Nathan Lillegard, Center Director for the Lundquist Center for Entrepreneurship on May 9, 2015: I am pleased to share news about a successful campaign by our students from the Oregon MBA and Oregon Law School at the Global Venture Labs Investment Competition (formerly MOOT Corp) this past weekend at the University of Texas at Austin. For the first time ever the University of Oregon placed 2 teams in the semifinal round. To put that in perspective, there were 33 teams that started the competition on Thursday, with 10 advancing to the semis. That’s…
  • UO Dominates Pitch Stream

    Jenny Palm
    10 May 2015 | 8:42 pm
    The first Saturday in May was a busy day! Not only was it the Kentucky Derby but it was also the Spring Scrimmage game for our football team (Oregon won). However, the most important event was the second annual Pitch Stream hosted by the Fertilab Thinkubator, a local resource network for the Eugene entrepreneurial community. Pitch Stream was held at the Wildish Theater in Springfield and awarded over $5000 in cash and prizes for the winners. 16 companies were selected to present a 7 minute pitch (3 minutes for Q & A) about the awesomeness of their value propositions. Kimmy Gustafson, last…
  • Undergrads Display Entrepreneurial Chops in Civil War Shark Tank

    UO Business
    6 May 2015 | 3:18 pm
    The UO vs OSU Civil War Shark Tank competition shares similarities with ABC’s Shark Tank, however it has a different impact on its audience. Instead of watching strangers who are typically older, not college-age individuals, in this contest the competitors are my peers. I know the hard work they’ve put into bringing their ideas to fruition and watching them compete in this event makes me want to push my own boundaries too. One of the most distinctive things about this undergrad event is that students get direct feedback, both criticism and praise, from professionals within a…
  • SPRNG 2015

    UO Business
    4 May 2015 | 5:40 pm
    Net Impact is something of an intriguing mystery. At first glance, the name doesn’t necessarily describe what the club is about, but one step into one of their club meetings or events and the name suddenly makes sense. Sustainable business. What is it? On whose standards is business sustainable? These questions and the reasons people take to combine the two are explored in Net Impact. One annual event they put on expresses sustainable business in the best way possible. The 3rd Annual SPRNG Conference took place in at the UO White Stag Block in Portland on Thursday, April 23. The event…
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    Wild Sports Marketing

  • Let’s talk about Nascar

    Richard
    12 May 2015 | 2:29 am
    I hate Nascar! I lived just 2 miles from the Bristol Motor Speedway in Bristol, TN and growing up with all the beer drinking, pot smoking rednecks that loved to watch cars drive around and round in a big cirlce…just makes me wanna puke. It is a glorified sport. Is is really a sport though? Dale Earnhardt would say YES! My goodness…it was founded back in 1948, the year my mama was born! Today, NASCAR racing is one of America’s most popular spectator sports and a multi-billion dollar industry. In Charlotte, NC you can spend the day at the Lowe’s Motor Speedway and possibly…
  • Welcome to the Wild World of Sports Marketing

    Richard
    21 Apr 2015 | 10:32 am
    More content coming soon…just hold your horses!
 
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    The Business of Sports

  • Infographic Friday: The Customer Experience

    russell@thebusinessofsports.com (Russell Scibetti)
    15 May 2015 | 5:58 am
    Tweet It’s time for another edition of Infographic Friday. Today’s content comes to us from Revel Foundry regarding customer experience and loyalty. While this specific infographic is not sports-specific, I feel there are several key lessons that apply to the industry, especially around the live event experience as compared to at-home viewing. 40% of customers what holistic, omni-channel improvements. We can’t think of the elements of a fan experience in silos. True experience improvements takes coordination across many departments. More than 50% of online purchasing…
  • (Not) A Treatise on Big Data

    russell@thebusinessofsports.com (Russell Scibetti)
    13 May 2015 | 8:03 am
    Tweet Today’s post is courtesy of guest blogger Jared Frank, Editor of SEAT Magazine, published by the Association of Luxury Suite Directors (ALSD). I am (not) an expert on big data. I haven’t a clue about big data, or any branch of the analytics tree, except that I know smart people use it as a powerful tool, wannabes use it as rhetoric, and some people, like Charles Barkley, believe all proponents of data analytics are losers who never had a girlfriend in high school. I’ll refrain from passing judgment upon Sir Charles, because I honestly agree with shades of both sides of the…
  • Hashtag Tuesday: #SportsbizMentor

    russell@thebusinessofsports.com (Russell Scibetti)
    12 May 2015 | 6:26 am
    Tweet It’s time for another edition of Hashtag Tuesday which features insights from sports business professionals on a variety of topics, all collected via specific hashtags. This week, I asked everyone to share one thing they learned from a #SportsbizMentor, and here’s what they said! I’m sure there will be more throughout the day, so keep an eye on that hashtag and I’ll make sure to add more to this post at the end of the day.   [View the story “#SportsbizMentor” on Storify]
  • Infographic Friday: Life of a Fan in a Digital World

    russell@thebusinessofsports.com (Russell Scibetti)
    8 May 2015 | 6:09 am
    Tweet It’s time for another edition of Infographic Friday. Today’s content comes to us from Nikolai Vetter and the SAP Community Network who takes us through a hypothetical match day experience of a modern fan, showing the logical connections between traditional actions (ordering tickets, meeting up with friends, buying merchandise) with digital enhancements (sharing via social, mobile replays and geolocation). Check out the full infographic below or click here to see Nikolai’s complete article and more.
  • Sports Business Recap: MOKO, Tarkenton Institute and Liberty Mutual

    russell@thebusinessofsports.com (Russell Scibetti)
    6 May 2015 | 7:45 am
    Tweet One of the benefits of running this blog is finding out about new, creative and effective campaigns and partnerships when they happen. So I will occasionally publish a recap-style post to highlight these deals. As always, thanks to the brands and properties (and their PR agencies) for keeping me up to speed! MOKO Expands Market to 4,000+ High Schools with BigTeams MOKO Social Media Limited announced that it has taken a 10 percent equity stake in BigTeams, the largest high school sports software platform in the U.S. BigTeams’ online tools and data help U.S. high schools with…
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    sportswealthonline

  • Australian Rules Football – Round 7 2015 – “The Dirty Diary” – Wrap Up – Part 2

    Anthony Oliver
    19 May 2015 | 8:48 pm
    Hello punters! Welcome all to part 2 of the round 7 “Dirty Diary”. Put up a classic clip for you all …good old Alice Cooper on the money eh! Anyway let’s get down to “the skinny”. The Eagles vs The Suns – Yep! another “no name game” all over by the “big smoko break” it stood out like a “pair of dogs nuts in the snow”….The sinking Suns “couldn’t get a free beer in a brewery” they are about as useful as “a fart in a bottle” thanks for coming see you next century! What can I…
  • Australian Rules Football “The Dirty Diary” Round 7 2015 – Wrap Up – Part 1

    Anthony Oliver
    19 May 2015 | 7:36 pm
    Hello punters! Round 7 has been “run and done” and what another “ball burner” it was as the cockroaches came out of the woodwork to inherit the earth! Let’s have a look under the hoods of the big donks out on the park and see who was “packing” so to speak. The round got under way with: The Bombers vs The Roo Boys at “The Thunderdome” and what a cracker of a contest it was with the rampaging Roo’s thundering home to soak up the 4 points by 11 points on “the horn”. The Bombers took off like a “horny young buck after…
  • Australian Rules Football – Round 6 2015 – “The Dirty Diary” – Part 2

    Anthony Oliver
    14 May 2015 | 12:23 am
    The above pic relates to the Roos vs Tigers game….I meant to add it in the last post. Anyway, moving along. Headlines read “Thugs to Mugs” after the Hawks TV Ringside back in round 5…..It was The Giants vs The Hawks and most punters would have been loading up on the reigning premiers “with their ears pinned back” to be sure. But in a weekend of “all is not what it seems” the Giants loaded up on “guts and determination and spanked the featherless Hawks like a “naughty little school girl” to the tune of 10 glorious points on the…
  • Australian Rules Football – The Dirty Diary – Round 6 Lightning Wrap Up 2015 – Part 1

    Anthony Oliver
    13 May 2015 | 11:41 pm
        Gday one n’ all! Well I’ve been running around like a “chook with it’s head cut off ” in recent weeks and just haven’t been able to get to the PC. Well, what a MASSIVE round it was talk about “Browns out caught behind!” That one went through to the keeper to be sure bowled “Shafter caught Hanky” and it’s nowhere near Christmas and Mr. Hanky is out and about! along with Reverend Choke he was EXTREMELY busy over the weekend! Let’s have a look at em! The Magpies vs The Cats – Yet again the over rated cold…
  • Australian Rules Football – Wrap Up Round 4 2015 – Bombers vs Magpies

    Anthony Oliver
    28 Apr 2015 | 2:36 pm
    The traditional blockbuster at “The G” on ANZAC Day once again went the way of the black n’ white brigade by 20 points on the horn. The black n’ white minstrels lead from start to finish in a scrappy contest, mind you if it had have been dry out there on the paddock it may well have been a different story. To give Buck’s brigade their due they did put their hearts in to this one, BUT unlike all the “talking heads” out there I don’t rate the Pies as a serious GF contender….they might sneak in to the finals but I doubt they have the…
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