I am sure that you recognize this: A motivated group of people, most of the time headed by an amateur coach (=passionate sports lover), who runs a sports organization like a club, an after-school program or a community sports project. It always starts with just having fun, and then suddenly you want to enter a competition, travel abroad with your athletes, or perhaps affiliate to a national governing body to become eligible for funding. You then realize that you need to have your documents (constitution, member administration, strategic plan) in order, and operate like a ‘real’…
Sports Marketing
-
Most Topular Stories
-
The biggest sportmanagement mistake in small organizations
Sponsorship in Sports20 Jan 2013 | 6:52 pm -
Reinventing You
The Business of Sports11 Jun 2013 | 6:26 amTweet One consistent theme in sports business is change. Organizations change. Fans evolve. New products are developed. Technology prompts transformation. Competition sparks innovation. And it is important to keep these same topics in mind when managing your career in sports business. They can provide an entry point for those from other industries who dream of finding a career in sports. I recently read the excellent Reinventing You: Define Your Brand, Imagine Your Future by Dorie Clark. In it she clearly makes the case for defining and refining your personal brand, identifying professional… -
The Worst PowerPoint Slide in the World
Sports Marketing - Business Exchange13 Jun 2013 | 10:20 amTake heart! As bad as your PowerPoint slides are, they are not as bad as what lurks in the U.S. government – the Worst PowerPoint Slide in the World. -
Landing an Internship at Nike
UO Business Blogs2 Jun 2013 | 7:47 pmGaining a prestigious summer internship at Nike means that undergraduate Lesley Grant is one step closer to her dream job–a fulltime position at Nike. With a little help from Lundquist College Career Services, and plenty of practice interviews, Grant was able to calm her jitters and answer even the most challenging interview questions. See how Grant did it in the interview below. What will you be doing at Nike this summer? This summer I’ll be interning with the Emerging Markets department at Nike doing Retail Brand Presentation. What is your dream job? Ideally, working for Nike… -
A “Special” Sports Branding Experience Begins Its Countdown
Sports Marketing & PR Roundup14 Jun 2013 | 7:36 amThere will be many big sporting events in New Jersey in the next year. NHL Draft, Jets and Giants regular season (including a Tebow to Met Life return in Sept.), Guinness International Champions Cup Soccer, maybe a Red Bulls MLS playoff run, the return to the playoffs for the New Jersey Devils, the last run for Big East rivals Seton Hall and Rutgers, and oh yes, The Super Bowl. However for impact, perhaps the biggest and in some ways most impactful event will take place after most of those events have been committed to memory. Next June, at sites across the State, more than 3,500 Special…
-
Sports Networker
-
Tim Tebow’s Last Stand
14 Jun 2013 | 10:00 amWord spread like wildfire this past Monday that the New England Patriots were signing Tim Tebow. But why did the sudden interest? And why did the Patriots wait so long? Let me clarify the ACTUAL thinking and reasoning behind this signing! No Revelation Tim Tebow has already had 2 stops in the NFL with the Broncos and Jets. Neither opportunity has materialized into a starting job, ‘career contract’ or even satisfaction by the team’s management! Tebow has been let go both times. So why has Tebow not worked out? Lets examine his game. Tebow’s athletic ability as a professional football… -
Red Flags in a Sports Job Interview
14 Jun 2013 | 7:00 amWhere do the athletes come in at? Where’s that entrance? What… I’m drooling? Yes, you want to work in sports. Yes, you are going to be excited at your job interview. But there are some red flags that will pop depending on how you choose to wave your passion flag about the sports company or team during the interview! Today let’s do a simple quick rundown on some red flags that I know interviewers look for in the sports industry that will make you landing that dream job in sports a tad bit harder. Three Important Red Flags to Avoid for Your Next Interview: 1.)… -
Long-Form Conversations: Perfect Marriage of Twitter & Sport?
13 Jun 2013 | 12:00 pmAs the Boston Bruins punched their ticket for the NHL Stanley Cup Finals this past weekend, TV commentators quickly reminded viewers about how close they came to elimination at the hands of the Toronto Maple Leafs in the Conference Quarter-Finals. Without question, Game 7 was the most dramatic contest of the entire Playoffs. Surprisingly, a personal, long-form conversation proved to be a vivid demonstration of how Twitter and Sport can best combine to elevate the game-watching experience. It Began Innocently Enough After a Bruin;’s loss in Game 2, a Follower posted a cavalier tweet ,… -
How To Land Your Dream Job In Sports with Chris Chaney, Ivy Sports Symposium – Founder
13 Jun 2013 | 10:00 amOne of the many benefit of being a Sports Executives Association member is the access we provide our members to top sports business professionals are willing to share their story, experiences and advice with aspiring sports business professionals. Yesterday, we were joined by Chris Chaney, Founder of the Ivy Sports Symposium. Who Is Chris Chaney? A graduate of Princeton University with a Bachelor of Arts degree in sociology, Chris is the founder of the prestigious Ivy Sports Symposium. The Symposium is a non-profit organization that hosts an annual sports business forum and has been… -
Your Social Media Guide to the NBA Finals
7 Jun 2013 | 10:00 amOn Thursday, the 2013 NBA Finals kicked off, featuring the San Antonio Spurs and Miami Heat. Miami is looking for their second consecutive championship, while the Spurs will try and win their first title of the decade after winning three championships in the previous decade. As expected, social media was buzzing about Game 1 on Thursday night, with Tony Parker leading the Spurs to a 92-88 victory to take a 1-0 series lead. If you’re a fan who likes to watch the game while your laptop is open to Twitter and want to stay on top of the action even more, check out these Twitter accounts to…
-
Sports Marketing - Business Exchange
-
Old Dogs, Children, Watermelon Wine and my Old Wilson Staffs!
17 Jun 2013 | 1:26 pmWhile “new is better” the old “feel” of a good shot brings back memories and takes me back to Tom T. Hall‘s song and reminds me of my old Wilson staffs. -
Laser Pointer Presentation – A Self-Destruct Button
17 Jun 2013 | 3:58 pmDrop the light saber, Skywalker. The laser pointer presentation is 21st century overkill technology that distracts audience attention. Try this instead. -
Want to Bet the Stanley Cup and NBA Finals Legally? Go to Kotor, Montenegro | Professional | NewJerseyNewsroom.com
15 Jun 2013 | 7:33 amBY EVAN WEINER NEWJERSEYNEWSROOM. COM (Kotor, Montenegro) - There is a little very-modern shopping mall that is adjacent to the Old City in the small but picturesque seaport city of Kotor, Montenegro. -
The Worst PowerPoint Slide in the World
13 Jun 2013 | 10:20 amTake heart! As bad as your PowerPoint slides are, they are not as bad as what lurks in the U.S. government – the Worst PowerPoint Slide in the World. -
How to book a Wisconsin Athlete for a Player Appearance - Advertising and Marketing News
8 Jun 2013 | 10:44 amGREEN BAY, Wis., June 8, 2013 (SEND2PRESS NEWSWIRE) -- No other sport in America comes close to the popularity of football, and few athletes are revered like the giants of the gridiron. In Wisconsin, our Green Bay players along with Green Bay Coaches and Executives have become some of the most sought out keynote speakers as their experiences mixed with passion come to life on stage, according to Mayfield Sports Marketing. : Advertising and Marketing, Mayfield Sports Marketing, Green Bay Football Players for book signings, corporate appearances, fundraisers, universities, private events,…
-
Uploads by Lewis Howes
-
Lewis Howes
21 May 2013 | 10:20 amLewis Howes Learn more at http://lewishowes.com. From: Lewis Howes Views: 1179 15 ratings Time: 01:47 More in Entertainment -
Lewis Howes Football Touchdowns
11 Mar 2013 | 1:58 pmLewis Howes Football Touchdowns two of my touchdowns while playing in the arena football league. From: Lewis Howes Views: 722 10 ratings Time: 00:30 More in Sports -
Charity Basketball Slam: Lewis Howes vs Adam Bornstein
1 Mar 2013 | 7:36 amCharity Basketball Slam: Lewis Howes vs Adam Bornstein Adam Bornstein challenged me to a 1-on-1 game of basketball to see who was the better player. The stakes were $500 donated to the other persons charity. Mine... From: Lewis Howes Views: 456 7 ratings Time: 02:07 More in Howto & Style -
How to Sell a Product Online (Before You Create It)
20 Feb 2013 | 11:26 amHow to Sell a Product Online (Before You Create It) How to Sell a Product Online - http://lewishowes.com/sales/how-to-sell-a-product/ In this video I share my 10 step process for how to sell a product online b... From: Lewis Howes Views: 5304 58 ratings Time: 06:23 More in Howto & Style -
LinkedIn Marketing: 5 Steps to Growing Your Business on LinkedIn
16 Jan 2013 | 12:54 amLinkedIn Marketing: 5 Steps to Growing Your Business on LinkedIn LinkedIn Marketing: http://lewishowes.com/linkedin/linkedin-marketing-growing-your-business-on-linkedin/ In this video I share the top 5 marketing tips to gr... From: Lewis Howes Views: 10030 106 ratings Time: 04:55 More in Howto & Style
-
The Business of Sports
-
Happy Father’s Day
13 Jun 2013 | 11:40 amTweet Holidays present great opportunities for sports organizations to move the needle, and Father’s Day is no exception. I’ve been trying to keep an eye on what advertisements and promotions teams, leagues and brands are offering this year, using a Pinterest board to track them all. Here is what I have discovered so far, and I will add more as I find them. -
Reinventing You
11 Jun 2013 | 6:26 amTweet One consistent theme in sports business is change. Organizations change. Fans evolve. New products are developed. Technology prompts transformation. Competition sparks innovation. And it is important to keep these same topics in mind when managing your career in sports business. They can provide an entry point for those from other industries who dream of finding a career in sports. I recently read the excellent Reinventing You: Define Your Brand, Imagine Your Future by Dorie Clark. In it she clearly makes the case for defining and refining your personal brand, identifying professional… -
Bowl Game Twitter Banter
10 Jun 2013 | 5:08 amTweet Three official college bowl game Twitter accounts (plus the Pac-12) got into some friendly social banter on Friday afternoon. I love seeing tweets like this – letting some personality come through with these big brands is the best way to engage fans. You have a little trash talk (“#EightViewBump”), some pop culture (a Game of Thrones reference, which I unfortunately don’t get since I don’t watch the show), and of course some humor (the 2-gallon jug of white-out – someone on the White-Out social media team needs to jump on this!). I especially like the… -
Guest Post: Writing an Effective Creative Brief
6 Jun 2013 | 12:59 pmTweet Today’s post is courtesy of guest blogger Bill Peck. A creative brief is a document that outlines the conversation between an agency or marketing group and the team or client around a strategic marketing and communications effort to accomplish an end goal –more revenue. A creative brief is usually the least you can expect from a creative agency when putting together a communications and marketing plan for a certain team or season. I’ve worked with at least one organization that did this every off-season in preparation for the next season of competition. At that particular… -
Excerpt from Social Media in Sport Marketing
4 Jun 2013 | 3:27 pmTweet Some good friends of mine (Tim Newman, Jason Peck, Charles Harris, and Brendan Wilhide) recently published a textbook titled “Social Media in Sport Marketing” that I highly encourage any interested students and educators to take a look at. Here is an excerpt from Chapter 2: Introduction to Principles of Sport Communication, Marketing, and Social Media: The New Model of Sport Communication (1990s–Present) The traditional communication model in which the media had a monopoly and could dictate the what, when, and how of distributing sport began to change when Home Box Office…
-
Sports Marketing & PR Roundup
-
The Second Screen Evolves…
17 Jun 2013 | 6:42 pmIt is the buzzword of the year like “plastics” was in the movie “The Graduate,” or “Social Media” was last year or “3D TV” was three years ago. Now it’s all about the second screen…or the third…or the fourth.And while a study this week in the Sports Business Journal showed that usage and adaptation of a second screen during broadcasts is still small, it is growing, and brands and properties are scrambling for when to take advantage in a cost efficient and meaningful consumer engagement experience. Now the second screen of today can be as simple as using a platform like… -
Bouncing Around Sports Biz: Some Best Practices To Note…
15 Jun 2013 | 11:10 amAs we go thru Father’s Day weekend in the States, a look at some good moves from in and around the sports biz world. Maximizing Merch: There was a time not too long ago where quick turnarounds on merchandise tied to players was risky and was carefully charted. However in today’s digital world, with free agents in and around and sensations made overnight, teams are less risk averse than ever before. Part of the reason is the ability to micro sell…screen printing high quality replicas in low quantity, which fans can gobble up not just in stadium and at retail but through every conceivable… -
A “Special” Sports Branding Experience Begins Its Countdown
14 Jun 2013 | 7:36 amThere will be many big sporting events in New Jersey in the next year. NHL Draft, Jets and Giants regular season (including a Tebow to Met Life return in Sept.), Guinness International Champions Cup Soccer, maybe a Red Bulls MLS playoff run, the return to the playoffs for the New Jersey Devils, the last run for Big East rivals Seton Hall and Rutgers, and oh yes, The Super Bowl. However for impact, perhaps the biggest and in some ways most impactful event will take place after most of those events have been committed to memory. Next June, at sites across the State, more than 3,500 Special… -
Happy 100th Birthday, Coach Lombardi and The Values He Stood For
11 Jun 2013 | 5:34 amOther than politicians, he may be the most quoted, and even mis-quoted man in America over the last 100 years. His name adorns the championship trophy of the league he helped grow from a sports afterthought to the leader of a multi-billion dollar industry,Happy 100th birthday to “The Coach,” Vince Lombardi. Having worked on the Tony-nominated play that was produced by Fran Kirmser and Tony Ponturo, I spent more time “around” The Coach than most people who knew him both personally and anecdotally and the lessons learned in the process were amazing. While many think of him as a fire and… -
Thoughts on Brittney Griner, Crossover Star
10 Jun 2013 | 10:17 amFor years the WNBA has struggled to find that perfect mix of edgy athletic talent and family audience to draw casual fans in from beautiful weather indoors in the summer. They have had breakout crossover stars like Lisa Leslie for sure, but getting a consistent return that matches both talent ton the court and buzz off the court has been an issue. So enter Brittney Griner. Griner joined the fray of professional athletes formally admitting they are gay this spring, along with the LA Galaxy’s Robbie Rogers and the Washington Bullets Jason Collins. She has appeared on the cover of ESPN The…
-
UO Business Blogs
-
Hayward Magic
13 Jun 2013 | 9:45 amIn the heart of Eugene, Historic Hayward Field and the Tracktown USA community, once again, attracted the best athletes in the world to the annual Prefontaine Classic—one of the most internationally recognized IAAF Diamond League Track and Field events of the year. Last June, fans came from near and far to have the opportunity to witness elite athletes compete, and for many, only a month before leaving for the London 2012 Olympic Games. This year, the loyal fans got to witness them impress again, only now, many now call themselves Olympians, record holders and champions. Not only were many… -
MBA’s Spring Into Action at Mount Pisgah for Service Day
3 Jun 2013 | 4:12 pmLast Friday MBA students from all four centers dropped their books, pens, pencils, and laptops (but not really the laptops, they’re expensive) in exchange for shovels, rakes, and wheelbarrows, as we assisted with some trail maintenance and invasive species removal at Mount Pisgah Arboretum. For most of the day’s participants, the trip to Mount Pisgah brought back memories of September sunshine and Prologue. At that time, we were just getting to know one another, learning how to jell as a unit, and thinking “What does this have to do with business school?!”. The answer… -
Landing an Internship at Nike
2 Jun 2013 | 7:47 pmGaining a prestigious summer internship at Nike means that undergraduate Lesley Grant is one step closer to her dream job–a fulltime position at Nike. With a little help from Lundquist College Career Services, and plenty of practice interviews, Grant was able to calm her jitters and answer even the most challenging interview questions. See how Grant did it in the interview below. What will you be doing at Nike this summer? This summer I’ll be interning with the Emerging Markets department at Nike doing Retail Brand Presentation. What is your dream job? Ideally, working for Nike… -
Netting an Internship at Bloomberg—in Tokyo
2 Jun 2013 | 7:33 pmInternational student Jumpei Iiyama landed the internship of his dreams–at the Bloomberg offices in Tokyo, Japan. Scheduling interviews across multiple time zones was no picnic, but with the help of Lundquist College Career Services, Iiyama rose to the challenge. He even had a chance to use his singing skills. Get the details in the interview below. What will you be doing at Bloomberg this summer? I will be working as Sales and Analytics Intern. What is your dream job? Working at Bloomberg fulltime is a crucial step on my way to achieve my dreams. One day, I hope to work as an… -
Gaining a Google Internship
2 Jun 2013 | 7:03 pmUndergraduate Spencer Petersen will spend her summer in Mountain View, California, interning at Google with the company’s SMB Global Customer Services Department. How did she nab this sweet gig? She worked hard and took advantage of the resources provided by the Lundquist College Career Services office. Find out more about Petersen’s internship search–and get some great advice–in this interview. What will you be doing at Google this summer? This summer I will be working with a small team in the SMB Global Customer Services Department at Google in Mountain View. SMB…
-
Sports Business Digest
-
Cristiano Ronaldo signs sponsorship deal with Herbalife
8 Jun 2013 | 2:23 pmCristiano Ronaldo has a new sponsor of his nutrition. The Real Madrid superstar has inked a deal with the global nutrition company Herbalife, with the company becoming his official nutrition sponsor. Under the deal, Herbalife will work with Ronaldo to develop and optimize his personal nutrition program by providing him with various product offerings. "I believe strongly in the importance of the right nutrition for me as an individual, both on and off the field. I am looking forward to working with Herbalife, as a company that shares my passion and brings such expertise and knowledge in the… -
Penguins/Flyers outdoor game coming to Penn State?
7 Jun 2013 | 7:15 amNHL fans and hockey fans in general continue to remain fans of outdoor hockey, with outdoor games like the NHL's Winter Classic continuing to draw impressive ratings and fan support. The state of Pennsylvania may be looking to take the draw of outdoor hockey one step further, by creating an outdoor battle for the hockey supremacy in the state and that battle may take place at Penn State's heralded Beaver Stadium. More from WJACTV, Beaver Stadium has been the long time home for Penn State football, but how about watching a hockey game there? Penn State officials confirm they are seriously… -
John Cena to start children’s apparel line with K-Mart
6 Jun 2013 | 11:51 pmHave a child who is a fan of WWE superstar John Cena? You may want to shop at Kmart this fall. Kmart and the WWE have teamed up to launch an exclusive children's apparel line called Never Give Up by John Cena. It is the first exclusive children's apparel line for both companies. As mentioned, the line will debut this fall in Kmart stores across the nation, as well as being available on Kmart.com and ShopYourWay.com. The line will feature John Cena-branded t-shirts, hoodies, pants, shorts and outerwear. Both Kmart and Cena on the agreement, "I am excited to announce WWE's relationship with… -
Nationals looking to break Spring Training stadium lease
30 May 2013 | 1:14 pmThe Washington Nationals are looking to break their Spring Training stadium lease, according to a report by Dave Berman of Florida Today. The Nats have officially asked Brevard County for their approval to break the team's lease to hold spring training games at Space Coast Stadium, in Viera, Florida. While the team's current lease runs until 2017, the team may be looking to move as early as November of next year. The Nats want to make the move so as to be closer to other major league spring training sites, so as to reduce travel time to road games. As a condition of breaking the lease, the… -
American Athletic Conference unveils new logo
29 May 2013 | 11:29 pmThe newly created American Athletic Conference has officially released its new logo to USA Today's Dan Wolken. The conference, which is sometimes simply referenced as "The American" is a newly created 10-team league that features former teams of the Big East Conference (Rutgers, UConn, South Florida, Louisville, Cincinnati and Temple) with the addition of some schools that had formerly found their home in Conference USA (Houston, SMU, Central Florida and Memphis). The American logo, which features a blue "A" with a red star in the middle of the letter, was designed by MadCreek Advertising.
-
Sports Business Radio blogs
-
Latest Edition of Sports Business Radio now available on iTunes and via SportsBusinessRadio.com
14 Jun 2013 | 9:54 amSports Illustrated Executive Editor and Senior Writer Jon Wertheim joins Brian Berger on the latest edition of Sports Business Radio. They discuss the NBA Finals, French Open, Bigenesis/MLB story and the Jason Collins story that SI broke. Berger also discusses the recent Sports PR Summit (www.sportsprsummit.com), which Wertheim joined as a panelist and Berger organized. Listen to the latest edition of Sports Business Radio on iTunes or here: http://www.sportsbusinessradio.com/audio/2013/06/sbr-14-june-2013 -
Celebrating 9 Years of Sports Business Radio with a Jam Packed Edition!
11 Apr 2013 | 11:00 amWe're celebrating 9 years of Sports Business Radio this week with a fantastic show. Steve Garvey (@SteveGarvey6), MLB legend and former Dodgers and Padres star joins the show to discuss his career, his run at Dodgers ownership and his battle against prostate cancer. B.R. Koehnemann of Bandon Dunes golf resort stops by to discuss the Speedgolf World Championships at Bandon Dunes and airing this Saturday on CBS-TV. Maury Brown (@BizBallMaury) of the BizofBaseball.com shares his top sports business story lines for the just underway MLB season. Listen to the show here:… -
Latest Edition of Sports Business Radio now available on iTunes and via SportsBusinessRadio.com
8 Mar 2013 | 10:53 amNigel Melville, CEO and President of USA Rugby joins us to discuss one of the fastest growing sports in the United States as well as the structure of the sport. Rand Getlin, investigative reporter with Yahoo! Sports stops by to discuss the recent overhaul of the NCAA's enforcement division and what they may mean to the future of the organization and NCAA member schools. We also discuss the NCAA's ruling regarding the Johnny Football trademark for Texas A&M QB Johnny Manziel and how that ruling may impact trademarks around athlete nicknames in the future. Listen to the latest edition of… -
Latest Edition of Sports Business Radio now available on iTunes and via SportsBusinessRadio.com
2 Mar 2013 | 7:29 amVeteran NBA Insider Ric Bucher joined Brian Berger on Sports Business Radio this week. The pair discusses the NBA - Kings potential move to Seattle, future of Derrick Rose and Dwight Howard and the impact of the new CBA. Bucher's also discusses his new broadcast and writing jobs following his departure from ESPN late last year. And Berger and Bucher discuss their partnership with social media/media training firm Everything is on the Record (www.everythingisontherecord.com) and their upcoming Sports PR Summit on May 22nd at the MLB Fan Cave in NYC. Download the audio of this week's edition of… -
Latest Edition of Sports Business Radio now available on iTunes and via SportsBusinessRadio.com
23 Jan 2013 | 2:06 pmMake sure to download the 1/23/13 edition of Sports Business Radio on iTunes or here http://www.sportsbusinessradio.com/audio/2013/01/sbr-23-january-2013 Nick Hines of the Engine Shop joins us to discuss the Super Bowl parties on tap for New Orleans this year. The Engine Shop will once again be producing ESPN's Super Bowl party. We also discuss which participants in this year's Super Bowl are the most marketable (my money is on the Harbaugh brothers if I was putting together an ad campaign). Ethan Skolnick, Miami Heat beat writer for the Palm Beach Post and author of the new book "Raising…
-
Sponsorship in Sports
-
Readers Interview: Sanjaye (Mauritius)
7 Jun 2013 | 1:08 pmIn order to create an online platform to exchange information between our readers, we’ve started with interviews with our readers. They all work in sports, and therefore have experience to share with all of us. Name: Sanjaye Goboodun Country: Mauritius Function within your sport organization: 1st Vice President NOC Mauritius President National Olympic Academy Co Chair Sport & Environment Commission Secretary Mauritius Badminton Association Current employer: Chemical Engineer Most practiced sports in MauritiusFootball 1.How did you come involved in your sport organization, and… -
28 Rules
14 May 2013 | 2:04 pmWe all have experienced Murphy’s Law in our sports organization. You have either a big sport competition, seminar or trip, and a small thing happens, and sets off a whole chain of other problems and obstacles. I personally do not believe in superstition, but I have mentioned “Murphy Law” in the past on numerous occasions. The best way to explain this law is like “Anything that can go wrong, will go wrong”. Well, recently I listened to a presentation of Peter Diamandis, who does not believe in such a law. In fact, he wrote 28 Rules who are too good not to share. -
Sports Illustrated winner Kids of the year 2012
2 Feb 2013 | 6:26 pmI normally don’t pay so much attention to the nomination of the Sports Illustrated prizes of the year, as they normally go to the best playing basketball player, baseball player or other multimillionaire athlete. For last year it seemed to be the same, as Lebron James was named the winner. He didn’t agree though, and said that the brothers Conner and Cayden Long, deserved this title more than anybody. After seeing this video, I am sure that you’ll agree. http://www.youtube.com/watch?v=b_Lax4zFFoA -
The biggest sportmanagement mistake in small organizations
20 Jan 2013 | 6:52 pmI am sure that you recognize this: A motivated group of people, most of the time headed by an amateur coach (=passionate sports lover), who runs a sports organization like a club, an after-school program or a community sports project. It always starts with just having fun, and then suddenly you want to enter a competition, travel abroad with your athletes, or perhaps affiliate to a national governing body to become eligible for funding. You then realize that you need to have your documents (constitution, member administration, strategic plan) in order, and operate like a ‘real’… -
Make your goals S.M.A.R.T !
10 Jan 2013 | 2:45 pmIf you are part of a sport organization, you are probably participating in meetings. I want to ask you to analyze the next couple of meetings you attend, and count the number of ideas that are being brought forward. We all have ideas about how the development of our athlete, team, club, association or federation should take place, but one idea is definitely better than the other. Goals often start with brainstorming. This is not always necessary, but it stimulates the interaction between your colleagues. Basically there is only one rule with brainstorming, and that is that as long as…
-
The Business of Sports
-
Happy Father’s Day
13 Jun 2013 | 11:40 amTweet Holidays present great opportunities for sports organizations to move the needle, and Father’s Day is no exception. I’ve been trying to keep an eye on what advertisements and promotions teams, leagues and brands are offering this year, using a Pinterest board to track them all. Here is what I have discovered so far, and I will add more as I find them. -
Reinventing You
11 Jun 2013 | 6:26 amTweet One consistent theme in sports business is change. Organizations change. Fans evolve. New products are developed. Technology prompts transformation. Competition sparks innovation. And it is important to keep these same topics in mind when managing your career in sports business. They can provide an entry point for those from other industries who dream of finding a career in sports. I recently read the excellent Reinventing You: Define Your Brand, Imagine Your Future by Dorie Clark. In it she clearly makes the case for defining and refining your personal brand, identifying professional… -
Bowl Game Twitter Banter
10 Jun 2013 | 5:08 amTweet Three official college bowl game Twitter accounts (plus the Pac-12) got into some friendly social banter on Friday afternoon. I love seeing tweets like this – letting some personality come through with these big brands is the best way to engage fans. You have a little trash talk (“#EightViewBump”), some pop culture (a Game of Thrones reference, which I unfortunately don’t get since I don’t watch the show), and of course some humor (the 2-gallon jug of white-out – someone on the White-Out social media team needs to jump on this!). I especially like the… -
Guest Post: Writing an Effective Creative Brief
6 Jun 2013 | 12:59 pmTweet Today’s post is courtesy of guest blogger Bill Peck. A creative brief is a document that outlines the conversation between an agency or marketing group and the team or client around a strategic marketing and communications effort to accomplish an end goal –more revenue. A creative brief is usually the least you can expect from a creative agency when putting together a communications and marketing plan for a certain team or season. I’ve worked with at least one organization that did this every off-season in preparation for the next season of competition. At that particular… -
Excerpt from Social Media in Sport Marketing
4 Jun 2013 | 3:27 pmTweet Some good friends of mine (Tim Newman, Jason Peck, Charles Harris, and Brendan Wilhide) recently published a textbook titled “Social Media in Sport Marketing” that I highly encourage any interested students and educators to take a look at. Here is an excerpt from Chapter 2: Introduction to Principles of Sport Communication, Marketing, and Social Media: The New Model of Sport Communication (1990s–Present) The traditional communication model in which the media had a monopoly and could dictate the what, when, and how of distributing sport began to change when Home Box Office…
-
Online Sports Marketing Guy Blog
-
Social Media In Sports Review: June 2013
17 Jun 2013 | 5:21 pmHello again OSM Fans! We’ve got some great social media stories from the past couple of months, some from sports, and others are just too good not to bring up. Technology keeps pushing our ideas to the next level, so let’s look at some great ways brands are upping the ante. Tampa Bay Lightning’s James Royer I want to give a quick digital “shout” to a friend Caleb Mezzy for this great interview with the Director of Digital Media with the Tampa Bay Lightning, James Royer. Among other things in this fantastic interview is how the Lightning are “light years” (pun intended) ahead of… -
Miami Heat Salary Data
2 Jun 2013 | 5:47 pmFor the 2012-2013 season, the Miami Heat’s total team payroll is $83,827,163. Miami Heat Salary -
Philadelphia Phillies Salaries
2 Jun 2013 | 5:34 pmIn 2013, the Philadelphia Phillies’ Opening Day payroll was $165,385,714. See all MLB payrolls. Philadelphia Phillies Salary -
LA Dodgers Salaries
2 Jun 2013 | 5:25 pmIn 2013, the L.A. Dodgers’ Opening Day payroll was $216,597,577. See all MLB payrolls. L.A. Dodgers Salary -
2013 MLB Payrolls
2 Jun 2013 | 4:52 pmThis is a list of 2013 MLB payrolls by team. The source for all of our MLB salary information is USA Today. Detailed player salaries will be added throughout the season. If a team name is hyperlinked, you can click on it for additional salary information. NEW YORK YANKEES $228,835,490 LA DODGERS $216,597,577 PHILADELPHIA PHILLIES $165,385,714 BOSTON RED SOX $150,655,500 DETROIT TIGERS $148,414,500 SAN FRANCISCO GIANTS $140,264,334 LA ANGELS $127,896,250 CHICAGO WHITE SOX $119,073,277 TORONTO BLUE JAYS $117,527,800 ST. LOUIS CARDINALS $115,222,086 TEXAS RANGERS $114,090,100 WASHINGTON…
-
sportswealthonline
-
Australian Rules Football – Preview of Round 13 2013 – The Hawthorn Hawks vs The West Coast Eagles
17 Jun 2013 | 4:19 pmHello one and all!… Yes! I’m very early with my previews this week as there is a lot on my agenda, and really you don’t have to be a mathematician to work out this weeks round winners! The Hawthorn Hawks and The West Coast Eagles will fire up round 13 on Friday night at “The Thunderdome”, but don’t expect a lot of thunder and lightning to set the stage! This “battle of the birds” will most likely be a “fizzer” about as flat as the young tart down the roads chest as she’s sporting a couple of “fried eggs”. The… -
Australian Rules Football – A Quick Snapshot of all the Round 13 2013 Action
17 Jun 2013 | 3:55 pmHello one and all! Round 13 looks about as interesting as watching “two sheepdogs fighting after they have had a munch on those “blue dreamers” in the top paddock” about as interesting as watching “paint dry”. This round is about as pointless as a “white crayon” to be sure, and if your thinking about having a punt well all the tightwad terrorists odds are about as short as “a yard of pump water in the middle of a drought”. Let’s have a quick look at the six dodgy games on the table so to speak: The Hawthorn Hawks vs The… -
Australian Rules Football – Preview of Round 12 2013 – The Collingwood Magpies vs The Western Bulldogs
13 Jun 2013 | 4:03 pmWell, round 12 wraps up with the Collingwood Magpies vs The Western Bulldogs on Sunday at “the chunderdome”. I think 6th vs 14th says it all. The bogan bag boys see it that way too. They have served up the black and white army at $1.09 and the dirty Dogs at $7.50 bucks mmm…odds are about as dodgy as “a two-headed coin”. I would slot the overrated black and white minstrels up at around $1.01 and reel “the down and out Dogs” out to around $20.00 skins. Here is an old flick of the Magpies for you…gotta love You Tube: Can you spot… -
Australian Rules Football – Preview of Round 12 2013 – The GWS Giants vs The Port Adelaide Power
12 Jun 2013 | 8:54 pmHere we have a game that both sides really want to add to their kitty so to speak. The Giants are (0-11) and Port are sporting a (5-5) record which isn’t that wonderful to be sure. The young Giants stood up to the powered up Cats last week for three-quarters and a repeat effort of that with a bit of mongrel and old fashioned guts thrown in could see them come very, very close to a win at home here. “The Ducks Guts” The bad arse bag boys have chalked up the home boys at $4.20 and the visiting Power at $1.23…they are probably fair odds but I would offer around $3.05 for… -
Australian Rules Football – Preview of Round 12 2013 – The Essendon Bombers vs The Gold Coast Suns
12 Jun 2013 | 7:57 pmA huge game on Saturday night at the “Thunderdome” with The Essendon Bombers hosting The Gold Coast Suns under the lights. It might be 4th vs 12th but beware! don’t become delusional like the Don’s faithful this will not be an easy task! Yes! The Don’s came back from a very long way back last week to fall over the line, but they aren’t playing clapt out Carlton this week they are playing a Suns unit that is building and “Bob The Builder” can fix it! It won’t be like the young skirt down the street having a sex change….I think they…
