Sports Marketing

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  • Sports Teams: Growing Socially!

    The Business of Sports
    russell@thebusinessofsports.com (Russell Scibetti)
    15 May 2012 | 8:47 am
    Today’s post is from our new contributor, Caleb Mezzy. An interesting topic of conversation in the intersection of Sports and Social Media is always the question…Would you consider Sports ahead or behind in Social Media growth? After engaging in this debate, I often say the verdict is still out there. While Sports occasionally takes time to embrace a certain platform, it often comes out very innovative when action on that platform takes place. The key in Social Media is not to be ahead or behind. The key in Social Media is mostly (not only) the below: Social Media never sleeps.

  • Guerrilla Marketing by Hashtag

    The Business of Sports
    russell@thebusinessofsports.com (Russell Scibetti)
    2 May 2012 | 9:02 am
    The NBA has been heavily promoting the Twitter hashtag #NBAPlayoffs in all of their broadcasts and marketing materials this offseason. These efforts are highlighted by their Social Spotlight page over at NBA.com/social-spotlight, which is aggregating content together via this hashtag. However, in doing my own searches for this hashtag via Hootsuite and Twitter.com, I saw the following Promoted Tweets: Hootsuite: Twitter.com: So, if I understand how this works, both Edge Shave Gel and Degree Deodorant are taking advantage of the popularity of the #NBAPlayoffs hashtag to get exposure for their…

  • Is high school football an endangered species?

    Sports Marketing - Business Exchange
    Business Exchange
    9 May 2012 | 6:03 pm
    BY EVAN WEINER NEWJERSEYNEWSROOM. COM COMMENTARY It is that time of the year when school boards have to get budgets in place for the new school calendar and the 2012-13 school year. The people who do

  • Sports owners are the new royalty - National Business of Sports

    Sports Marketing - Business Exchange
    Business Exchange
    13 May 2012 | 10:08 am
    There was a video on the Minneapolis Star Tribune's website that may have summed up what sports is all about these days in the United States and globally. A man

  • Asian Sport Business Round Up 13th May 2012

    Everyone's Blog Posts - Sports Marketing 2.0
    Callum
    13 May 2012 | 8:51 am
    Last week’s news had marathon running, cricket, soccer and motor sports as well as a few media deals.One of Malaysia’s premier athletic events, the Shape and Men’s Health Night Run is back again this year with the support of an impressive group of health and lifestyle sponsors. The run – organized by the media group BluInc – is backed by Spritzer, Fitness First, Skechers, Milo, Nivea and Rexona with GNC as the title presenter.The Shape and Men’s Health Night Run is set for July 14 in Putrajaya.The lifestyle brand Sher Singh has finalized a licensing deal with the Indian Premier…
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    Everyone's Blog Posts - Sports Marketing 2.0

  • Asian Sport Business Round Up 13th May 2012

    Callum
    13 May 2012 | 8:51 am
    Last week’s news had marathon running, cricket, soccer and motor sports as well as a few media deals.One of Malaysia’s premier athletic events, the Shape and Men’s Health Night Run is back again this year with the support of an impressive group of health and lifestyle sponsors. The run – organized by the media group BluInc – is backed by Spritzer, Fitness First, Skechers, Milo, Nivea and Rexona with GNC as the title presenter.The Shape and Men’s Health Night Run is set for July 14 in Putrajaya.The lifestyle brand Sher Singh has finalized a licensing deal with the Indian Premier…

  • Asian Sport Business Round Up 5/6/2012

    Callum
    6 May 2012 | 4:03 am
    April had plenty of rugby, football and soccer news along with marathon running, motor sports and the usual bunch of media deals. The Chinese IT firm Huawei was busy last month. The telecom company signed a two-year contract to sponsor the Canberra Raiders National Rugby League team reportedly worth some USD $1.77 million.  Huawei Australia spokesperson John Lord said the move would help build brand awareness in mobile handsets and enterprise IT. Huawei also made a deal with Atletico Madrid to become the club’s front of shirt sponsor for their game against Real Madrid. Track and field was…

  • Asian Sport Business Round Up - April 28 -

    Callum
    28 Apr 2012 | 8:30 pm
    The spotlight last week was on marketing campaigns, new sponsorships and the usual run of media deals. American multinational Proctor and Gamble kicked off its “Thank You Mom” campaign in Hong Kong. The Cincinnati-based manufacturer’s regional branch named two local athletes as ambassadors and will pay for their mothers to attend the London 2012 Olympics. Hong Kong gymnast Wai Hung Shek and swimmer Hang yu Sze will be P & G’s brand ambassadors during the Games. The pair will participate in promotions launched across online video, print, in-store, mobile and direct mail. A Face…

  • Asian Sport Business Round Up - 22-April -

    Callum
    21 Apr 2012 | 7:31 pm
    Sports marketing activities last week’s focused on golf. There was news in volleyball and cricket as well as the announcement that a big time American brewery is getting involved with motor racing in China.In golf news, Carlsberg renewed its sponsorship of the Maybank Malaysian Open tournament until 2015. The Danish brewer’s Malaysian branch will continue to be the tournament’s official beer in its role as second tier sponsor behind Maybank. Carlsberg will operate its beer garden and hospitality marquee facilities. Winners in the Carlsberg Golf Classic amateur event will be invited to…

  • Asian Sport Business Round Up 7th April 2012

    Callum
    8 Apr 2012 | 7:47 am
    The first week of April has news out of China with announcements in fighting sports and rugby sponsorships as well as a new backer for the Indonesian Masters golf tournament.The news blog MMA Weekly reports that the promotion company Ultimate Fighting Championship is negotiating a deal to hold an event at the Venetian Macao hotel. The company has been trying to tap into the Chinese market for several years by opening office space there and promoting local athletes. The effort has been encouraging; the fighter Zhang Tiequan managed to pick up some 100,000 followers on his social media site…
 
 
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    The Business of Sports

  • Sports Teams: Growing Socially!

    russell@thebusinessofsports.com (Russell Scibetti)
    15 May 2012 | 8:47 am
    Today’s post is from our new contributor, Caleb Mezzy. An interesting topic of conversation in the intersection of Sports and Social Media is always the question…Would you consider Sports ahead or behind in Social Media growth? After engaging in this debate, I often say the verdict is still out there. While Sports occasionally takes time to embrace a certain platform, it often comes out very innovative when action on that platform takes place. The key in Social Media is not to be ahead or behind. The key in Social Media is mostly (not only) the below: Social Media never sleeps.

  • Guerrilla Marketing by Hashtag

    russell@thebusinessofsports.com (Russell Scibetti)
    2 May 2012 | 9:02 am
    The NBA has been heavily promoting the Twitter hashtag #NBAPlayoffs in all of their broadcasts and marketing materials this offseason. These efforts are highlighted by their Social Spotlight page over at NBA.com/social-spotlight, which is aggregating content together via this hashtag. However, in doing my own searches for this hashtag via Hootsuite and Twitter.com, I saw the following Promoted Tweets: Hootsuite: Twitter.com: So, if I understand how this works, both Edge Shave Gel and Degree Deodorant are taking advantage of the popularity of the #NBAPlayoffs hashtag to get exposure for their…

  • Event Marketing Trend: Year-Round Activation of a One-Day Event

    russell@thebusinessofsports.com (Russell Scibetti)
    26 Apr 2012 | 7:47 am
    Today’s post is courtesy of guest blogger Brandi Connolly, Director of Sports & Experiential at hawkeye. This article originally appeared on hawkeyeww.com. Over the past 10 years or so, major U.S. sports leagues like the NFL have focused on activating and engaging their fans year-round, not just during the regular season. The NFL now promotes their Training Camp, Regular Season, Playoffs, Super Bowl, Free Agency and Draft as individual engagement points throughout the calendar year. Recently, I am starting to see a similar shift in the way the Endurance Industry markets their…

  • Don’t Forget to Have Fun

    russell@thebusinessofsports.com (Russell Scibetti)
    13 Apr 2012 | 9:55 am
    I have a small but very important post to share with you today. The longer you work in the sports industry, with all the crazy hours and game nights that you work, and how connected your life becomes to the particular team, league or brand you work for, sometimes you can start to lose touch with the joy and excitement that sports can bring to your life. You need to take time and stay connected to that energy and passion. Most importantly, you need to have fun! So your homework assignments for this year include: Go to a baseball game and sitting in the “cheap seats” Tailgate at a…

  • Dallas Sports Business Networking Next Week

    russell@thebusinessofsports.com (Russell Scibetti)
    3 Apr 2012 | 11:07 am
    In case you haven’t checked out the Event Calendar, we have another regional sports networking event scheduled for this month! The Business of Sports – Dallas Networking Event Wednesday, April 11 at Prime Bar (2520 Cedar Springs Road, Dallas) Open networking from 6:00 to 8:30PM Free to attend, all backgrounds welcome (No resumes please!) Details and RSVP here! Our goal is to create a regular series of sports business networking events in as many major markets as we can. These events provide opportunities for sports professionals on all levels to connect with other like-minded…
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    Sports Marketing and Public Relations -- Sports Management Marketing -- Sports Event Marketing

  • The Dodgers Start Rehab In The Parking Lot…

    admin
    15 May 2012 | 8:59 pm
    It was a long drawn out public mess, this Los Angeles Dodgers sale. It ended up with a diverse group of successful businessmen, from sports and entertainment, taking control of the assets of a legendary brand gone astray for a cool multi-billion dollar asking price that probably had the late Bill Veeck, one of the great owners and promoters of years past, laughing from heaven. The business of sport had hit a new high. Even after the sale the Dodgers still had lawsuits to settle, one with Charles Sternberg, brought west by the club at one point to help rehab their image with past owners, for…

  • New York vs. L.A. Not A Bad Thing For Brand NHL…

    admin
    13 May 2012 | 8:49 am
    There was a bunch of silly debate the last few days about the economic impact that the Washington Capitals may bring to the area around the Prudential Center in New Jersey should they upset the Rangers in Game Seven Saturday night at Madison Square Garden and then face the upstart Devils in the Eastern Conference Finals. That is no longer an issue for the NHL, who could have the number one and two TV markets in the country face each other in the finals for the first time since the Lakers and New Jersey Nets met in the NBA Finals in 2001-’02, or have the first full New York vs. LA Final…

  • Some other good ideas…MLB and College Baseball, “Dewing” An Urban Audience, and Avenging Athletes

    admin
    9 May 2012 | 5:09 pm
    MLB and NCAA Baseball A Good Fit: It came out the last few days that Major League Baseball is looking into a partnership to help enhance collegiate baseball in a number of ways, including putting money in a scholarship pool. Regardless of the scholarship money, an MLB/NCAA partnership would be a boon to college baseball, one of the most under-marketed properties on the college level. Bringing the marketing and promotional muscle of MLB to the table would lead to greater interest in the sport at the collegiate level, where many of the young stars of tomorrow would be coming from.

  • Three Promos Worth A Mention…Asheville, Buffalo, and K.C.

    admin
    6 May 2012 | 7:41 pm
    It is early in the baseball season, so teams from the minors to the majors are scrambling to fill seats and give fans some added value to turn out before schools are done and the weather turns balmy. Here are three early season promos worth a mention: Zipping it in Asheville: The Asheville Tourists, known back and the day as the place where the fictional “Crash” Davis ended his career (Kevin Costner in Bull Durham) came up with one of the more risky but fun promotions to appeal to a younger generation who may not be attuned to baseball. The Tourists have started delivering the…

  • Horse Racing, Boxing Reach A Window Together…Again

    admin
    5 May 2012 | 7:21 am
    It is another test weekend for the star-crossed sports of horse racing and boxing, brought together to the stage in the form of the Kentucky Derby and Saturday’s Floyd Mayweather Jr.-Miguel Cotto fight on pay-per-view. In many ways it is not dissimilar from last May, when Manny Pacquaio’s win over Shane Mosley matched Animal Kingdom’s Kentucky Derby win amidst record attendance at Churchill Downs. In a year has much changed for the two former kings of the sports world, and can Saturday be a chance again for the two to step forward? This time around the two sports are facing…
 
 
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    Sports Marketing Blog | rEvolution

  • Music Mondays: The Weeknd @ Lincoln Hall

    Jamie Delaney
    7 May 2012 | 3:13 pm
    Nothing says Thursday night like some dark R&B jams at Lincoln Hall, as was the case last week when I saw 2011 Internet sensation/2012 bonafide R&B artist, The Weeknd, perform his first Chicago show. If you do not know who The Weeknd is, he took the nerdy music collective of the Internet world by storm in 2011 with three excellent, dark and edgy mixtapes that helped bring R&B back into the national music consciousness. Shortly thereafter he went from being completely anonymous, to rarely photographed, to playing Coachella in 2012. Being a full-on Weeknd fan boy since his first…

  • The Branding Police Prepare for London

    Dan Lobring
    3 May 2012 | 9:19 am
    Depending on who you talk to the 2012 Summer Games either present the greatest social media opportunity in the world, or the biggest social  media challenge in order to protect sponsor rights. John tackles this issue head on in his latest column for MediaPost.com, The Social Olympics:  The Effect on London 2012. If we are in a “new age of sharing and connecting,” does it make sense to put in place the  “most stringent restrictions ever put in place to protect sponsors’ brands and broadcasting rights?” Expect the debate to rage on as we get closer and closer to…

  • Mixing and Matching at the Event Marketer Summit

    Dan Lobring
    2 May 2012 | 3:05 pm
    Earlier this morning, rEvolution’s president presented with Travelers’ Director, Media and Sponsorships, at the 2012 Event Marketer Summit in Chicago. Video, Foursquare contests, umbrella giveaways, live tweeting – and that was just the presentation itself! John and Mike discussed how Travelers successfully expanded its golf sponsorship into new markets and sports through amplification, and by connecting sponsorship equities and consumer passions. Congrats to Amanda for checking in and taking home an iPod courtesy of Travelers.  More photos from today’s session after…

  • Music Mondays: Electric Guest at Schubas

    Jamie Delaney
    30 Apr 2012 | 12:33 pm
    It helps being the friend who’s a music nerd, specifically for situations when someone has an extra ticket. The timing for this one couldn’t have worked out much better. I had just picked up on the buzz about newcomers Electric Guest a couple weeks back, their debut was released last Tuesday and here I was, the following Friday standing before them at their first headlining show at Schubas. Nothing is better than a surprisingly good opener for a show, local band Brother George put together a nice opening set that certainly got everyone’s attention. With only one album out,…

  • rEvolution Short Film Takes On Mofest

    Peter Wiese
    24 Apr 2012 | 2:33 pm
    Production assistants (PA) are pretty much the backbone of film production.  I don’t know how many of you have worked as a PA or fully understand the scope of what a PA does.  Well, for my first three or four years in the production world, I worked as a freelance PA in Chicago.  I would work for anyone that called me.  Most of the time, the jobs are pretty demeaning: setting up tables, telling people where they can’t walk, and throwing out garbage. My lowest point came when I had to stand in O’Hare airport to pick up the producer, holding a sign that read, “Tool of North…
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    Sports Business Digest

  • “Beats by Usain Bolt” with Soul Electronics

    Emmett Jones
    16 May 2012 | 12:10 pm
    The world of celebrity-branded headphones just became a little bit larger...and a whole lot faster. SOUL Electronics and Jamaican sprinter/World's fastest man, Usain Bolt have entered in to a branding agreement. Under the agreement Bolt will represent the SOUL brand in various events and marketing campaigns throughout the year and he will also partner with SOUL to bring out his own special edition headphones. SOUL is most notably known for their SOUL by Ludacris headphone series, which features the rapper, Ludacris. The headphones are expected to debut this summer...just in time for the…

  • San Franciso Plans to Take Back The Warriors

    Travis_Schluter
    16 May 2012 | 11:54 am
    The Golden State Warriors have been in the press the last few days. Reports indicate that city leaders in San Francisco are trying to seduce the NBA team to rejoin the Bay City. Mayor Ed Lee told Warriors executives that they would cater to their every need in hopes to bring the team to San Fran. in time for the first 2017 tip off. There are also talks of a new stadium that will be built if the team decides to return to its roots.  This would bring hundreds of jobs to the area and boost city revenue, something San Francisco residents are ecstatic about. However Oakland mayor Jean Quan is not…

  • Panel approves USC as LA Coliseum’s new lease-holder

    Emmett Jones
    16 May 2012 | 7:29 am
    According to an LA Times report, USC is on the cusp on taking over control of the Los Angeles Memorial Coliseum. The Coliseum, which has been in dire financial straits for a few years, will now be controlled by USC, thanks to an 8-1 vote in favor of the move by the Los Angeles Memorial Coliseum Commission. The Coliseum has been in the hands of the public, or at least public officials, for the last 88 years. Under the terms of the agreement, USC would be given a new lease and the right to control the Coliseum and its revenue, until 2054, when the Coliseum Commission is set to dissolve and have…

  • New York Times Co. Sells Shares Again

    Travis_Schluter
    14 May 2012 | 1:35 pm
      Due to declining ad revenue, New York Times Co. sold their remaining investment shares in Fenway Sports Group (owner of the Boston Red Sock) for $63 million cash.  The shares were spread among multiple eager buyers. Back in February, Times Co. sold a third of the shares in Fenway for $30 million. The New York Times have been struggling to keep their head above water as declining ad sales has caused the company stock to drop 1.2% to $6.43.  This year alone they have seen a 17% drop in share price, likely in part of increased popularity in internet companies such as Google Inc. and…

  • The USFL is officially back…for the first time.

    Emmett Jones
    14 May 2012 | 8:04 am
    Dust off your old Birmingham Stallions jersey, the USFL is back. Well...sort of. The league which brought the world future NFL Hall-of-Famers such as Jim Kelly and Steve Young will begin play again next March. The new eight-team league will consist of a 14 game season. Separating the new USFL from the old USFL is that this new league, while the same in name, will consist of players who were not picked up by any NFL team, and will act as a developmental, off-season alternative to the NFL. Think of it almost like the NBA Developmental League, but for football. This new USFL will be run by…
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    Sports Festival Asia

  • Asian Sport Business Round Up 12th May 2012

    Sports Festival
    11 May 2012 | 7:09 pm
    Last week’s news had marathon running, cricket, soccer and motor sports as well as a few media deals.One of Malaysia’s premier athletic events, the Shape and Men’s Health Night Run is back again this year with the support of an impressive group of health and lifestyle sponsors. The run – organized by the media group BluInc – is backed by Spritzer, Fitness First, Skechers, Milo, Nivea and Rexona with GNC as the title presenter.The Shape and Men’s Health Night Run is set for July 14 in Putrajaya.The lifestyle brand Sher Singh has finalized a licensing deal with the Indian Premier…

  • Asian Sport Business Round Up 5th May 2012

    Sports Festival
    4 May 2012 | 11:07 pm
    April had plenty of rugby, football and soccer news along with marathon running, motor sports and the usual bunch of media deals.The Chinese IT firm Huawei was busy last month. The telecom company signed a two-year contract to sponsor the Canberra Raiders National Rugby League team reportedly worth some USD $1.77 million. Huawei Australia spokesperson John Lord said the move would help build brand awareness in mobile handsets and enterprise IT. Huawei also made a deal with Atletico Madrid to become the club’s front of shirt sponsor for their game against Real Madrid.Track and field was a…

  • Asian Sport Business Round Up 28th April 2012

    Sports Festival
    27 Apr 2012 | 11:48 pm
    The spotlight last week was on marketing campaigns, new sponsorships and the usual run of media deals.American multinational Proctor and Gamble kicked off its “Thank You Mom” campaign in Hong Kong. The Cincinnati-based manufacturer’s regional branch named two local athletes as ambassadors and will pay for their mothers to attend the London 2012 Olympics.Hong Kong gymnast Wai Hung Shek and swimmer Hang yu Sze will be P & G’s brand ambassadors during the Games. The pair will participate in promotions launched across online video, print, in-store, mobile and direct mail. A Face book…

  • Asian Sport Business Round Up 21st April 2012

    Sports Festival
    20 Apr 2012 | 9:36 pm
    Sports marketing activities last week’s focused on golf. There was news in volleyball and cricket as well as the announcement that a big time American brewery is getting involved with motor racing in China.In golf news, Carlsberg renewed its sponsorship of the Maybank Malaysian Open tournament until 2015. The Danish brewer’s Malaysian branch will continue to be the tournament’s official beer in its role as second tier sponsor behind Maybank. Carlsberg will operate its beer garden and hospitality marquee facilities. Winners in the Carlsberg Golf Classic amateur event will be invited to…

  • Asian Sport Business Round Up 14th April 2012

    Sports Festival
    14 Apr 2012 | 8:09 am
    The second week of April focused on marathon running and sponsorships in soccer and cricket as well as news of a deal to back four Malaysian athletes for the 2012 London Olympics.Adidas is bringing back its King of the Road marathon to Malaysia. The 14th annual edition of the run is a regional effort of Thailand, Indonesia, Singapore, the Philippines and Malaysia. The event’s marketing campaign features four ambassadors: FIFA star Lionel Messi, footballer David Beckham, the NBA’s Derrick Rose and the pop icon Katy Perry. About 10,000 participants are expected to attend the event planned…
 
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    Sponsorship in Sports

  • Readers Interview: Debbie Qayum (Skateboarding)

    Remco
    6 May 2012 | 8:41 am
    In order to create an online platform to exchange information between our readers, we’ve started with weekly interviews with our readers. They all work in sports, and therefore have experience to share with all of us.   Name:        Debbie Qayum Country:    Canada Function within your sport organization: ADMINISTRATOR & SPONSOR Current profession/ job: Owner, Coach and Administrator Most practiced sports in your country: Icehockey, Rugby and baseball 1. How did you come involved in your sport organization, and what kind of tasks/functions do you have? I became involved…

  • 7 steps to get sponsors while you promote your athletes

    Remco
    25 Apr 2012 | 2:19 pm
    The main reason why sport organizations exist SHOULD be to facilitate the athletes. I am sure that many sport administrators do not live by it, but each and everything you do, should in the long run benefit your athletes. You may recognize this situation: One of your athletes is always coming to the training sessions, trains dedicated and just shows so much talent and focus that you know he/she is going to make it………as long as there is enough money invested in him/her. The parents may or may not be so supporting, and perhaps they don’t even have the funds to send their kid to a…

  • Readers Interview: Janet J. Haughton (Baseball)

    Remco
    17 Apr 2012 | 9:39 am
    In order to create an online platform to exchange information between our readers, we’ve started with weekly interviews with our readers. They all work in sports, and therefore have experience to share with all of us.   Name:        JANET JOHNSON HAUGHTON Country:    JAMAICA Function within your sport organization: ADMINISTRATOR & SPONSOR Current profession/ job: FINANCIAL ANALYST/REGULATOR Most practiced sports in your country:FOOTBALL – men / NETBALL – women 1. How did you come involved in your sport organization, and what kind of tasks/functions do you have?

  • Sponsorship examples

    Remco
    3 Apr 2012 | 8:41 pm
    This Mastermind Sports Management is an online international group of professionals. On a monthly basis they will share their opinion on a certain topic. You can look at the background of each mastermind by going HERE.   April 2012 topic: Sponsorship examples Sponsorship is always a hot topic, whether it is in big or small sport organizations. There are different ways of getting to sponsorship deals, our Mastermind discusses some interesting examples:   Keith Joseph (St. Vincent & the Grenadines) Sponsorship in small countries can often take rather innovative forms especially in…

  • How to get sponsors in sports

    Remco
    27 Mar 2012 | 9:34 pm
    During my work, both as a volunteer and as a professional in sports, the most frequent question I get is how a sports organization can get sponsors. Let me give a couple examples: Soccer federation This federation organizes a competition for amateur clubs. They didn’t write press releases and at that  moment they didn’t even publish schedules. The focus was on playing the game, making use of the resources that already were available. They had an audience though, but just didn’t know how to leverage that. Aikido My daughter (almost 8 years) has been practicing aikido for 6…
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    The Business of Sports

  • Sports Teams: Growing Socially!

    russell@thebusinessofsports.com (Russell Scibetti)
    15 May 2012 | 8:47 am
    Today’s post is from our new contributor, Caleb Mezzy. An interesting topic of conversation in the intersection of Sports and Social Media is always the question…Would you consider Sports ahead or behind in Social Media growth? After engaging in this debate, I often say the verdict is still out there. While Sports occasionally takes time to embrace a certain platform, it often comes out very innovative when action on that platform takes place. The key in Social Media is not to be ahead or behind. The key in Social Media is mostly (not only) the below: Social Media never sleeps.

  • Guerrilla Marketing by Hashtag

    russell@thebusinessofsports.com (Russell Scibetti)
    2 May 2012 | 9:02 am
    The NBA has been heavily promoting the Twitter hashtag #NBAPlayoffs in all of their broadcasts and marketing materials this offseason. These efforts are highlighted by their Social Spotlight page over at NBA.com/social-spotlight, which is aggregating content together via this hashtag. However, in doing my own searches for this hashtag via Hootsuite and Twitter.com, I saw the following Promoted Tweets: Hootsuite: Twitter.com: So, if I understand how this works, both Edge Shave Gel and Degree Deodorant are taking advantage of the popularity of the #NBAPlayoffs hashtag to get exposure for their…

  • Event Marketing Trend: Year-Round Activation of a One-Day Event

    russell@thebusinessofsports.com (Russell Scibetti)
    26 Apr 2012 | 7:47 am
    Today’s post is courtesy of guest blogger Brandi Connolly, Director of Sports & Experiential at hawkeye. This article originally appeared on hawkeyeww.com. Over the past 10 years or so, major U.S. sports leagues like the NFL have focused on activating and engaging their fans year-round, not just during the regular season. The NFL now promotes their Training Camp, Regular Season, Playoffs, Super Bowl, Free Agency and Draft as individual engagement points throughout the calendar year. Recently, I am starting to see a similar shift in the way the Endurance Industry markets their…

  • Don’t Forget to Have Fun

    russell@thebusinessofsports.com (Russell Scibetti)
    13 Apr 2012 | 9:55 am
    I have a small but very important post to share with you today. The longer you work in the sports industry, with all the crazy hours and game nights that you work, and how connected your life becomes to the particular team, league or brand you work for, sometimes you can start to lose touch with the joy and excitement that sports can bring to your life. You need to take time and stay connected to that energy and passion. Most importantly, you need to have fun! So your homework assignments for this year include: Go to a baseball game and sitting in the “cheap seats” Tailgate at a…

  • Dallas Sports Business Networking Next Week

    russell@thebusinessofsports.com (Russell Scibetti)
    3 Apr 2012 | 11:07 am
    In case you haven’t checked out the Event Calendar, we have another regional sports networking event scheduled for this month! The Business of Sports – Dallas Networking Event Wednesday, April 11 at Prime Bar (2520 Cedar Springs Road, Dallas) Open networking from 6:00 to 8:30PM Free to attend, all backgrounds welcome (No resumes please!) Details and RSVP here! Our goal is to create a regular series of sports business networking events in as many major markets as we can. These events provide opportunities for sports professionals on all levels to connect with other like-minded…
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    Online Sports Marketing Guy Blog

  • Mid-Month Social Media In Sports Review: April 2012

    Matt Vinson
    19 Apr 2012 | 6:59 am
    By Matthew Vinson+, Friend of the Online Sports Marketing Guy Blog Welcome to the second edition of the Mid-Month Social Media in Sports Review.  As with every issue, I hope you are thoroughly entertained, enjoy the article, and maybe even learn a thing or two.  Well, a lot has happened in social media in one month, as the ever-expanding industry sky rockets in ingenuity. For starters, social media behemoth Facebook rolled out an entirely new page design for brands, effective March 30th. While this left some teams and organizations fretting over what to do, others took advantage of the…

  • 2012 MLB Payrolls by Team

    Ryan Sleeper
    11 Apr 2012 | 7:59 pm
    The fact that Major League Baseball is still the only major professional sports league in the United States without a salary cap in place makes the 2012 MLB payrolls an important thing to keep in mind as the season progresses. While not as difficult to track down as the NFL payrolls by team, we wanted to provide the easiest to find and most straightforward chart available for the 2012 MLB salaries by team along with some year over year insights. We will also use these numbers in our second annual MLB Cost Per Win Efficiency Standings. My source for all of these numbers is USA Today, who has…

  • 8 Most Tweetable Online Sports Marketing Stories: March 2012

    Ryan Sleeper
    3 Apr 2012 | 8:10 am
    Sport brands that are changing the rules: @Nike to make huge splash by opening FuelBand API at SXSW tnw.to/1DbxK #counts #digisport— Oscar Ugaz (@oscarugaz) March 11, 2012   Twitter agrees to help Locog prevent #Olympic ‘ambush #marketing‘. ow.ly/9CKVx #london2012— Ben Sturner (@leverageagency) March 13, 2012 Just posted my video interview with Nilay Shah NY Giants digital. Great ideas for sports & social: coyle.me/zgvmDW #fanographie— Pat Coyle (@sports20) March 14, 2012   No bracket needed: #Kentucky is #NCAA basketball’s social media champion bit.ly/AnlWcs…

  • Mid-Month Social Media In Sports Review: March 2012

    Matt Vinson
    19 Mar 2012 | 7:29 am
    By Matthew Vinson+, friend of the Online Sports Marketing Guy Blog Welcome to the first edition of what I hope will be an informative and entertaining monthly periodical on the topic of social media and technology activations within sport.  While I will do my best to bring you stories directly tied to sports, I may sprinkle in one or two from other industries that should be ripped and reapplied to our beloved industry. With that being said, I’m excited to bring you the first mid-month social media in sports review…. Photo taken by Brad Keselowski during 2012 Daytona 500. Source:…

  • Can You Beat My Quarter’s March Madness Picks?

    Ryan Sleeper
    15 Mar 2012 | 7:07 am
    March Madness is back! It’s that time of year when the so-called experts add to their growing library of evidence that proves they don’t know much more than we do. A time when office bracketology guy loses the office pool to women that have never watched an entire game of basketball in their lives. While perhaps the least effective way of determining the best team in the sport, the NCAA Men’s Basketball Championship tournament sure is fun. To prove the randomness of the competition, last year we flipped a quarter to determine how a coin would fare picking games after round one. Last…
 
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    TweetStarGame

  • @JohnAxford Feels Your Pain!

    Caleb_Mezzy
    12 May 2012 | 4:44 pm
    John Axford, @JohnAxford, is widely known for his ‘Stache and his Movember support. He’s also a pretty solid closer for the Milwaukee Brewers. He’s been so reliable that a streak of 49 straight saves for the Brew Crew as made him a popular Brewer! Well, last night, Axford’s streak ended. He blew his first save of the season allowing 2 hits to go along with 3 runs (1 earned) in his appearance last night. Not only did he blow the game and his streak, but he put his wife into contractions with his dreadful performance! The Brewers ended up winning the game against…

  • @ArianFoster joins #THE Movement

    Caleb_Mezzy
    11 May 2012 | 12:47 pm
    [View the story "@ArianFoster joins #THE movement!" on Storify]

  • Bad Hair day for @JimmyClausen

    tscheine
    11 May 2012 | 9:30 am
    When athletes speak, brands and companies make sure to listen! Jimmy Clausen @JimmyClausen, of the Carolina Panthers, recently got a haircut from the haircut chain, Supercuts @supercuts. Lets just say he was less than satisfied and took to Twitter to voice his disappointment.       Shortly after this tweet, supercuts responded asking what they could do to help Jimmy remedy situation. Although, we don’t know all the details @supercuts tweeted later in the day, “We’re glad we had a chance to chat with @JimmyClausen. Awesome guy. Thanks for the feedback and we…

  • Antonio Cromartie Says “Good Bye” to Twitter

    bradkastrup
    10 May 2012 | 7:13 pm
    You’ve probably spent a lot of time and effort to build your Twitter presence and your number of followers. The last thing you’d think about doing after all that hard work is deleting your account. Well, that’s exactly what New York Jets DB Antonio Cromartie did this week. In a surprise move, Cromartie logged on to Twitter and posted the following:   This is last post on twitter taking my page down have fun <– it was a good run… - Antonio Cromartie (@ACromartie) May 8, 2012 It still seems to be unclear to the exact reason why Cromartie decided to leave…

  • Twitter Contest a success for McCoy and Buccaneers

    tscheine
    9 May 2012 | 10:00 am
    How cool would it be to be able to win free tickets to a movie premiere with hometown athlete? Gerald McCoy @Geraldini93 of the @TBBuccaneers made that dream come to over this past weekend for 400 lucky fans. McCoy combined three of his obsessions (The Bucs, The Avengers and Twitter) to offer a sweepstakes where fans can enter and have the potential to win two free tickets to a private screening on opening night of the movie, The Avengers. To enter, all you had to do was to follow @Geraldini93 and @TBBuccaneers. As McCoy stated, “…This is a night where people can come relax…
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