Sports Marketing

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  • Amex Gets Credit For US Open Brand Innovation…

    Sports Marketing & PR Roundup
    admin
    1 Sep 2015 | 4:49 am
    The credit/financial/global services space is ferocious when it comes to sport, with each massive brand trying to find the right activation that will not just bring more usage and awareness of its products to casual and passionate followers, but will also bring massive added value to those who have multiple cards from which to choose. Some brands pick college sports, others spread themselves across local and national activations, some tie to one massive event. American Express does many of those, but really focuses on cutting through the clutter in and around the US Open, and this year is no…
  • Brand ReInvention: The Globetrotters Live On, The Generals Do Not…

    Sports Marketing & PR Roundup
    admin
    23 Aug 2015 | 6:56 pm
    It is a brand that most consumers know, but few these days follow consistently, the Harlem Globetrotters. Their shows still have great family value, especially on a cold winter’s night when they are in town for a day or two, but in an era of star quality and fast and loose entertainment for the millennials, the Globies are losing steam. They work hard to find themselves on to reality shows and do a solid job of marketing locally, much like when the circus rolls into ton, but for national recognition the days of superstar ‘Trotters like Curley Neal or Meadowlark Lemon have gone the way…
  • Transforming the Golf Fan Experience

    The Business of Sports
    russell@thebusinessofsports.com (Russell Scibetti)
    27 Aug 2015 | 6:11 am
    Tweet Escape to the Wyndham was the theme for the PGA Tour stop in Greensboro where Tiger Woods, Davis Love and Jason Gore stole the show at Sedgefield Country Club this weekend. Judging by the picture on the left, were we in the snow covered mountains? Or from the picture on the right, at the beach? In fact we were many hours from either. The fan experience always starts with the drive, the traffic and the parking. In this case there were multiple parking options and no traffic at all when I attended. The shuttle buses stop right outside the gates of Sedgefield where greeters donning…
  • Open Season On Brand Activation…

    Sports Marketing & PR Roundup
    admin
    28 Aug 2015 | 4:49 am
    Say what you want about the Olympics, The Super Bowl, even NASCAR, perhaps the largest multi-day annual experiential sports branding event kicks off Monday when the US Open starts play at the Billie Jean King National Tennis Center in New York. From champagne bars to celebrities playing in sponsored events with fans to social media and community awareness, no event packs more punch and more people into two week’s than the USTA’s grand event. The brand exposure used to be limited to two weeks in Flushing Meadows and maybe a bus shelter here and there with some New York Times ads mixed in.
  • Going With the “Flo”; Media Company Thrives In The Niches…

    Sports Marketing & PR Roundup
    admin
    30 Aug 2015 | 7:02 am
    We live in a world where content is key, but finding unique content with an audience and effectively telling that story to both the casual and the diehard can be a challenge. Enter FloSports. Based in Austin, Texas, the company uses live programming, original content, and owned and operated events to unite fragmented communities by connecting them to the biggest and best in their world. FloSports owns exclusive broadcast rights to in-demand events, and broadcasts more than 25,000 hours of live sporting events each year. Current verticals under the FloSports header are Grappling, Bodybuilding,…
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    The Business of Sports

  • Transforming the Golf Fan Experience

    russell@thebusinessofsports.com (Russell Scibetti)
    27 Aug 2015 | 6:11 am
    Tweet Escape to the Wyndham was the theme for the PGA Tour stop in Greensboro where Tiger Woods, Davis Love and Jason Gore stole the show at Sedgefield Country Club this weekend. Judging by the picture on the left, were we in the snow covered mountains? Or from the picture on the right, at the beach? In fact we were many hours from either. The fan experience always starts with the drive, the traffic and the parking. In this case there were multiple parking options and no traffic at all when I attended. The shuttle buses stop right outside the gates of Sedgefield where greeters donning…
  • Inside the SportsBiz Studio: Haynes Hendrickson

    russell@thebusinessofsports.com (Russell Scibetti)
    25 Aug 2015 | 6:52 am
    Tweet Welcome to another edition of Inside the SportsBiz Studio! This is my version of Inside the Actor’s Studio where I will feature a Q&A with another sports business professional willing to share insights from their career and opinions about the state of the industry. Just like the TV show, there will be some common questions that everyone answers as well as questions tailored to each individual’s background in the industry. Our next guest is Haynes Hendrickson, President of Turnkey Intelligence, a division of Turnkey Sports & Entertainment. What was your first…
  • My Mistakes: Awareness of Your Surroundings

    russell@thebusinessofsports.com (Russell Scibetti)
    24 Aug 2015 | 10:01 am
    Tweet Sometimes the greatest lessons can come from our mistakes. The only problem with this is that most people aren’t comfortable talking about their mistakes, which minimizes the opportunity for others to learn. With this in mind, I am going to occasionally write a column called “My Mistakes” where I will share an experience from my career where I failed in the hope that others can avoid similar mistakes. If anyone else is interested in sharing a mistake in a future column, please let me know. For today’s mistake, I am going to revisit a situation where there…
  • Inside the SportsBiz Studio: J.W. Cannon

    russell@thebusinessofsports.com (Russell Scibetti)
    19 Aug 2015 | 5:53 am
    Tweet Welcome to another edition of Inside the SportsBiz Studio! This is my version of Inside the Actor’s Studio where I will feature a Q&A with another sports business professional willing to share insights from their career and opinions about the state of the industry. Just like the TV show, there will be some common questions that everyone answers as well as questions tailored to each individual’s background in the industry. Our next guest is J.W. Cannon, Senior Project Lead – Sponsorships and Events for UPS. What was your first #sportsbiz job? I sold sponsorships…
  • SportsGeek Podcast: Developing CRM in Sports

    russell@thebusinessofsports.com (Russell Scibetti)
    13 Aug 2015 | 7:37 am
    Tweet Last week I had the chance to join Sean Callanan for the another episode of the SportsGeek podcast. In the show we discussed several topics, including: My experience at the Jets and transitioning to my role at KORE Software What I’m looking to deliver in the CRM space to other sports teams Some key takeaways from CRM Track at SEAT Friendly banter over the SEAT Softball Tournament (Editor’s note: The fix was in!) Why #SBWeek keeps growing and why you should be involved How this blog and social media has been a vital part of my personal brand in sports business Click…
 
  • add this feed to my.Alltop

    Sports Marketing & PR Roundup

  • Amex Gets Credit For US Open Brand Innovation…

    admin
    1 Sep 2015 | 4:49 am
    The credit/financial/global services space is ferocious when it comes to sport, with each massive brand trying to find the right activation that will not just bring more usage and awareness of its products to casual and passionate followers, but will also bring massive added value to those who have multiple cards from which to choose. Some brands pick college sports, others spread themselves across local and national activations, some tie to one massive event. American Express does many of those, but really focuses on cutting through the clutter in and around the US Open, and this year is no…
  • Going With the “Flo”; Media Company Thrives In The Niches…

    admin
    30 Aug 2015 | 7:02 am
    We live in a world where content is key, but finding unique content with an audience and effectively telling that story to both the casual and the diehard can be a challenge. Enter FloSports. Based in Austin, Texas, the company uses live programming, original content, and owned and operated events to unite fragmented communities by connecting them to the biggest and best in their world. FloSports owns exclusive broadcast rights to in-demand events, and broadcasts more than 25,000 hours of live sporting events each year. Current verticals under the FloSports header are Grappling, Bodybuilding,…
  • Open Season On Brand Activation…

    admin
    28 Aug 2015 | 4:49 am
    Say what you want about the Olympics, The Super Bowl, even NASCAR, perhaps the largest multi-day annual experiential sports branding event kicks off Monday when the US Open starts play at the Billie Jean King National Tennis Center in New York. From champagne bars to celebrities playing in sponsored events with fans to social media and community awareness, no event packs more punch and more people into two week’s than the USTA’s grand event. The brand exposure used to be limited to two weeks in Flushing Meadows and maybe a bus shelter here and there with some New York Times ads mixed in.
  • Can College Football Carve A Fantasy Niche?

    admin
    26 Aug 2015 | 4:43 am
    College football, especially amongst the five power conferences, continues to be a media and broadcast ratings bonanza in the United States, and with the next round of college football playoffs on tap for January, there is no sign of the interest and the passion for the game slowing down. So is DFS ready to take advantage of the college game, like it is with the NFL? The results so far appear to be mixed. While both FanDuel and DraftKings will again offer DFS college games, and a host of smaller players are trying to get in the mix, the uncertainty of knowing great amounts about the players…
  • Brand ReInvention: The Globetrotters Live On, The Generals Do Not…

    admin
    23 Aug 2015 | 6:56 pm
    It is a brand that most consumers know, but few these days follow consistently, the Harlem Globetrotters. Their shows still have great family value, especially on a cold winter’s night when they are in town for a day or two, but in an era of star quality and fast and loose entertainment for the millennials, the Globies are losing steam. They work hard to find themselves on to reality shows and do a solid job of marketing locally, much like when the circus rolls into ton, but for national recognition the days of superstar ‘Trotters like Curley Neal or Meadowlark Lemon have gone the way…
  • add this feed to my.Alltop

    The Business of Sports

  • Transforming the Golf Fan Experience

    russell@thebusinessofsports.com (Russell Scibetti)
    27 Aug 2015 | 6:11 am
    Tweet Escape to the Wyndham was the theme for the PGA Tour stop in Greensboro where Tiger Woods, Davis Love and Jason Gore stole the show at Sedgefield Country Club this weekend. Judging by the picture on the left, were we in the snow covered mountains? Or from the picture on the right, at the beach? In fact we were many hours from either. The fan experience always starts with the drive, the traffic and the parking. In this case there were multiple parking options and no traffic at all when I attended. The shuttle buses stop right outside the gates of Sedgefield where greeters donning…
  • Inside the SportsBiz Studio: Haynes Hendrickson

    russell@thebusinessofsports.com (Russell Scibetti)
    25 Aug 2015 | 6:52 am
    Tweet Welcome to another edition of Inside the SportsBiz Studio! This is my version of Inside the Actor’s Studio where I will feature a Q&A with another sports business professional willing to share insights from their career and opinions about the state of the industry. Just like the TV show, there will be some common questions that everyone answers as well as questions tailored to each individual’s background in the industry. Our next guest is Haynes Hendrickson, President of Turnkey Intelligence, a division of Turnkey Sports & Entertainment. What was your first…
  • My Mistakes: Awareness of Your Surroundings

    russell@thebusinessofsports.com (Russell Scibetti)
    24 Aug 2015 | 10:01 am
    Tweet Sometimes the greatest lessons can come from our mistakes. The only problem with this is that most people aren’t comfortable talking about their mistakes, which minimizes the opportunity for others to learn. With this in mind, I am going to occasionally write a column called “My Mistakes” where I will share an experience from my career where I failed in the hope that others can avoid similar mistakes. If anyone else is interested in sharing a mistake in a future column, please let me know. For today’s mistake, I am going to revisit a situation where there…
  • Inside the SportsBiz Studio: J.W. Cannon

    russell@thebusinessofsports.com (Russell Scibetti)
    19 Aug 2015 | 5:53 am
    Tweet Welcome to another edition of Inside the SportsBiz Studio! This is my version of Inside the Actor’s Studio where I will feature a Q&A with another sports business professional willing to share insights from their career and opinions about the state of the industry. Just like the TV show, there will be some common questions that everyone answers as well as questions tailored to each individual’s background in the industry. Our next guest is J.W. Cannon, Senior Project Lead – Sponsorships and Events for UPS. What was your first #sportsbiz job? I sold sponsorships…
  • SportsGeek Podcast: Developing CRM in Sports

    russell@thebusinessofsports.com (Russell Scibetti)
    13 Aug 2015 | 7:37 am
    Tweet Last week I had the chance to join Sean Callanan for the another episode of the SportsGeek podcast. In the show we discussed several topics, including: My experience at the Jets and transitioning to my role at KORE Software What I’m looking to deliver in the CRM space to other sports teams Some key takeaways from CRM Track at SEAT Friendly banter over the SEAT Softball Tournament (Editor’s note: The fix was in!) Why #SBWeek keeps growing and why you should be involved How this blog and social media has been a vital part of my personal brand in sports business Click…
 
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